BE THAT LAWYER

In this episode, Steve Fretzin and David Fram discuss:The importance of good public speaking. Challenges lawyers typically have around speaking and how it can be helped.Key steps when giving a legal presentation. Enhancing not detracting from your presentation both in person and online with body language, visuals, and how you are laying out your presentation.  Key Takeaways:Any good teacher or speaker can make any topic interesting. A bad teacher or speaker can make even the most interesting topics boring. Content is a small part of a listeners takeaway - roughly 7% based on studies. You get credibility when you use the terminology that your audience knows and uses.People are motivated and learn through story. Be excited about what you are speaking about. Use your body to bring the audience into what you are saying.  "You’re getting tons of exposure when you do a presentation, you should be getting value back." —  David Fram Connect with David Fram:  Twitter: @FramNELIWebsite: NELI.org & DavidKFram.comBook: Raising the Bar: How to Give Outstanding Legal PresentationsYouTube: David K. Fram SpeakerLinkedIn: David Fram Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ron Bockstahler discuss:Natural networking while working in a suite of lawyers. Building your book of business from early in your career. Finding efficiencies to make the most out of what you have.The changes happening in communication and technology and how it is affecting firms. Key Takeaways:Invest in space to have a successful law firm - but having third party offices may be a really good option. Collaboration is a key aspect to practicing law. Utilize this time that we have to build your brand, reconnect, and help those that you can.Revitalize old contacts and relationships while we have the time and technology to do so, even if it isn’t in person.  "We're seeing some firms look at pooling their back office resources into a separate third party company, which never thought you would have seen some of the largest firms in the world looking to do something like that. I think that's going to be happening more and more." —  Ron Bockstahler Connect with Ron Bockstahler:  Twitter: @amataofficesFacebook: Amata Law Office SuitesWebsite: AmataOffices.comEmail: RonB@AmataOffices.comShow: The 1958 LawyerLinkedIn: Ron Bockstahler &  Amata Law Office Suites Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Rich Lenkov discuss:Non-traditional marketing and branding to grow your book of business. Servicing your existing clients first, no matter what marketing you choose to do.Your must dos for succeeding in growing your practice. Utilizing other attorneys and skill sets in your firm to better serve your clients.  Key Takeaways:Understand and serve your existing clients by understanding their business and their principles. Be more than just a provider of a legal service - be a business partner first.As a good marketer, you will fail more than you succeed - if you’re not failing, you’re not trying.If you want to grow your business, and grow it well, you have to take the time to do it right.  "If you don’t service your existing clients first and take care of them, then all the marketing in the world won’t help." —  Rich Lenkov Connect with Rich Lenkov:  Twitter: @rlenkovWebsite: BDLFirm.com & ChilaProductions.comShow: Legal Face-off PodcastLinkedIn: Rich Lenkov Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Russell Knight discuss:Getting clients from the strange questions you answer on your website. How regular contact can impact how you’re found online. SEO and content creation. Three things any lawyer should be focusing on now to build business.  Key Takeaways:When you write articles, be specific about what you write about, not a broad, general question, you will drive clients to you from their searches. A website is like a car, you can tell what year it is from just by glancing at it.Keep doing what you’re doing - double down on what is working for you. Invest in your website - consider going through a private individual rather than an agency and you may get a different artistic perspective.  "If you're doing research, you should be taking notes. If you're taking notes, you might as well turn it into an article." —  Russell Knight Connect with Russell Knight:  Twitter: @RDKLegalFacebook: Law Office of Russell D. KnightWebsite: RDKLegal.com & DivorceAttorneyNaplesFL.comLinkedIn: Russell Knight Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Marc Siegel discuss:Getting respect, even from opposing counsel.Reciprocating referrals. Successful tips for growing your law practice through referrals.Having multiple buckets of incoming business in your book of business.Marketing as an opportunity to better your life and making the most out of every meeting you have. Key Takeaways:You can never sacrifice your own reputation to satisfy what the client wants.Take good care of the referrals so the client and the contact are both satisfied that they are being taken care of.Get your website on the front page. To help with that, ask your clients for Google Reviews. Your brand is everything when you are working with individuals. Being a good lawyer isn’t enough. "Assume that you’re going to start your own practice." —  Marc Siegel Connect with Marc Siegel:  Website: MSiegelLaw.com & ConsultTheNegotiator.comEmail: MSiegel@MSiegelLaw.comPhone: 312-878-3210LinkedIn: Mark Siegel Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Anita Ventrelli discuss:How Anita keeps, maintains, and builds relationships with clients. Drilling down to the why with your clients.Building relationships naturally. Confidence through preparation and effort. Key Takeaways:Learning the why behind what is going on will help you to avoid miscommunication. Nobody likes to feel like they are a cookie cutter - everyone and their situation is unique. Network with an air of giving - especially those stronger connections in your circle. Increasing our collective knowledge helps us all work better together.  "We are always better when we are passionate about something." —  Anita Ventrelli Connect with Anita Ventrelli:  Website: sdflaw.comProfessional Bio: Anita Ventrelli Blog: FamilyLawTopics.comLinkedIn: Anita Ventrelli Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ryan Estis discuss:Important keys for speaking in front of an audience. Adapting and changing to customer expectations and sophistication. Asking effective questions to connect in conversation.Altering conversations during times of crisis.  Key Takeaways:The best speakers are master storytellers. Blend expertise and emotional resonance and you’re doing a good job. The sales process today has to be more customized and personalized. You have to create customer intimacy and get obsessed with customer outcomes. Most people love to sit on warm leads in the land of indecision, and that can often be the kiss of death for performance, too. "We've got to learn to be comfortable being a little uncomfortable, having the courageous conversations, and getting clarity around where somebody is in their decision making process after a certain point in conversation or engagement." —  Ryan Estis Connect with Ryan Estis:Twitter: @RyanEstisFacebook: Ryan EstisWebsite: RyanEstis.comeBook: Adapt and ThriveYouTube: Ryan Estis & AssociatesLinkedIn: Ryan EstisInstagram: @ryanestis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin discusses:Having a centralized list of all your key relationships. Think about where you are and where you need to be. Having and creating a marketing and business plan for your company.Finding your differentiator and your infomercial. Getting results from networking and qualifying a contact with T.A.L.E.N.T. Key Takeaways:Create systems around you that will allow you to practice law. Look at your strengths and weaknesses - some of those weaknesses may be learned skills that you can improve.A business without a business plan is like a road trip without GPS or planned destinations. Your plan needs to have a beginning, middle, and end. Make it as specific as you can be.Business development is a learned skill.  "Business development has become a bigger part of what determines success as a lawyer.." —  Steve Fretzin Connect with Jeremy Baker:Website: OperationPalmtree.com Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Dan Gershenson discuss:Enjoying the swing and the process of business development.Biggest mistakes professionals are doing in their social media and branding.Deciding what you will focus on marketing. Staying active and building your brand, even during COVID. Key Takeaways:Mistakes are part of the game - treat them like a learning experience. There is no such thing as luck. Track your activity and learn the difference between an introduction and a quality introduction. Become a trusted advisor - answer questions on what you do and how you can help others serve their businesses.No brand strategy should take more than 2 months maximum.  "There’s a difference between niching your brand, and niching your business." —  Dan Gershenson Connect with Dan Gershenson:  Twitter: @DanOnBrandingFacebook: Caliber Brand Strategy + Content MarketingWebsite: HighCaliberBranding.comPhone: 773-677-6043Book: Content Marketing for Local SearchEmail: Dan@HighCaliberBranding.comLinkedIn: Dan Gershenson Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Walker Lawrence discuss:Creating your own destiny through key relationships.Becoming a center of influence to grow your book of business.Leveraging technology to help you network.Quality versus quantity in your networking and relationships. Key Takeaways:In order for you to have control of your own work and destiny, you have to take ownership of it. To do that, you need relationships and clients and have ways to bring value.If you don’t have the relationships, you aren’t bringing in the business (especially right now) which makes you more of a liability than an asset.Find a method that helps you to screen your relationships so that you can connect with the strongest relationships.Be open with your network and synergy partners so that they know who to introduce you to. "Relationships are the driver of your business." —  Walker Lawrence Connect with Walker Lawrence:  Website: LGAttorneys.comEmail: WLawrence@LGAttorneys.comLinkedIn: Walker Lawrence Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.