BE THAT LAWYER

In this episode, Steve Fretzin and Matt Spiegel discuss:Why you should have good customer service as a lawyer and for your law firm. Continuing client relationships beyond the case. How Lawmatics can help you to maintain client relationships and better run your law firm. Processes, procedures, and automation.  Key Takeaways:Your law firm is a service business. You need to have good customer service and a good customer experience. Most legal business comes from referrals - if you don’t nurture client relationships and networking partners, you are leaving money on the table. Most lawyers are using a CRM (client relationship management) in some fashion, even if you don’t call it that - even your phone is, technically, a CRM. Having a proper CRM to manage all aspects of your client relationship from meeting until the end is key. As a lawyer, you are likely looking at revenue/billing-driven KPIs. However, there is so much more data you can extract from your numbers and information you’re tracking that can help you build a stronger firm.  "Your book of business that you’re sitting on is a goldmine. And like any goldmine, it needs to be mined. It won’t come to the surface without any effort." —  Matt Spiegel Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/1-month-free/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: All-In Podcast - https://www.allinpodcast.co/The Rewatchables Podcast - https://www.theringer.com/the-rewatchablesGet a 10% Discount on Lawmatics at https://www.lawmatics.com/bethatlawyer/ About Matt Spiegel: Matt Spiegel is a serial entrepreneur and lawyer who enjoys building products and solving problems using management and marketing automation software for attorneys. He founded MyCase and Lawmatics, the latter of which he also serves as CEO. He worked as a criminal defense attorney but has spent years focused on innovating the legal-tech space to help attorneys scale their business. Connect with Matt Spiegel:  Website: https://www.lawmatics.com/Email: matt@lawmatics.comTwitter: https://twitter.com/mattspiegelesqLinkedIn: https://www.linkedin.com/in/mattspiegelesq/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Scott Mason discuss:Separating our identities and the roles we play in life. Why many people go to law school…often without knowing what to expect. The relationships between ourselves, myths, and culture. Professional freedom and moving past feeling trapped.  Key Takeaways:What makes you happy is intimately related to who and what you are - it is directly aligned with knowing yourself. Myths are a projection of the stories we tell ourselves about our identities. When you understand your narrative, you can start to be the hero and begin to write the path you choose, not what others are choosing for you. Purpose plus values will lead to your vision of what is possible. Levened with an understanding of your non-negotiables, then you will be able to create your vision and create a plan to make it happen.  "If you're smart enough to be a lawyer, you're smart enough to figure out how to survive in this world one way or another. And you'll probably do better if you're being true to yourself." —  Scott MasonGet a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobookThank you to our Sponsors!Lawmatics: https://www.lawmatics.com/1-month-free/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: The Lawyers Edge Podcast: https://thelawyersedge.com/podcast/ About Scott Mason: Scott Mason is the Myth Slayer, a transformational executive & leadership coach for unhappy lawyers looking to find professional freedom and live the life of their dreams. After graduating from Columbia Law School, Scott worked for over 20 years as an attorney and C-Suite executive with numerous government and nonprofit organizations before successfully growing and scaling a manufacturing company. Scott's insights have appeared in book compilations and online magazines as well as on television and podcasts, and he currently sits on the Board of the NYC chapter of the National Speakers Association. Connect with Scott Mason:  Website: https://www.myfreedomrocks.com/LinkedIn: https://www.linkedin.com/in/themythslayer/LinkedIn: https://www.linkedin.com/company/myfreedomrocks/Instagram: https://www.instagram.com/s.scott_mason/TikTok: https://www.tiktok.com/@themythslayer_Facebook: https://www.facebook.com/scott.mason.1291/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Rick Watson discuss:Building a professional network (and how to do it right). Things lawyers are really bad at doing. The hidden sales in your professional service firm. Being likable and referrable.  Key Takeaways:There is a difference between building a wide network (full of lots of people) and building a deep network, with great referral partners that can help you to bring in work regularly. Balancing giving and taking in your network. Build up those you’re networking with and give them the hype that they deserve in your introductions. Trust compression is the human tendency to make decisions about others based on the number of interactions, not the length of those interactions. Be creative in keeping top of mind and in touch with people. It takes time and attention, but is worth maintaining those relationships.  "One of the things you can do to make yourself look bigger and better is to edify the people around you." —  Rick WatsonGet a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/1-month-free/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Rework by Jason Fried About Rick Watson: Rick Watson is the author of “A Firm Worth Building”, which helps professional businesses scale and thrive. He identifies a common problem advice professionals all seem to share. These business owners focus more on performing their professional specialty rather than what it takes to run the business well. Many professional firms, struggle to find “good” growth. Some professionals even look to discard a percentage of their client book every few years, as a way of managing growth. Rick would say this is all backward. When you build a strong business, as the firm grows it gets easier to run, not harder.Rick’s unique experience was forged from growing a firm with only $20 in his savings to managing ½ billion dollars in his current RIA and becoming the CEO of the National Referral Network and several other businesses which has forced him to be a student of running businesses in the best possible way. Rick’s book “A Firm Worth Building” covers about 30 lessons that every business owner should know, from thinking through branding to increasing referrals through professional networks. Additionally, he has a few unique success concepts like compressing the time it takes to build client trust and why building up your staff and other professionals through a dedicated process of “edification” is so helpful. He and his partners are forward-thinkers, their motto is - "We build what should exist". Rick and his team are not afraid of complexity, hard work, or innovation. Rick’s accomplishments have opened the path to achieving his own dreams. Living with his family on a 5-acre horse ranch and wine-making operation in Loomis, CA, he still finds the time to enjoy the life that he has been able to build through embodying his own teachings. When he's not helping manage and scale businesses, Rick rides Arabian horses in 30-100 mile races. Connect with Rick Watson:  Website: protectionpointadvisors.comnrnamerica.comLinkedIn: linkedin.com/in/rickwatsonppalinkedin.com/company/protectionpointadvisorslinkedin.com/company/national-referral-networkFacebook: facebook.com/richard.watson.92351facebook.com/protectionpointadvisorsBook: A Firm Worth Building Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Meredith Bell discuss:Challenges with communication and why the way we talk to each other matters. Communication between the generations in a workplace. Managing expectations and understanding values and work ethic. Why positive feedback is key to relationships and company culture.  Key Takeaways:Many challenges we face are because we come into conversation with assumptions about those we are speaking with. If we slow down enough to ask people what is important to them, listening, then acting upon that information is going to make a difference, no matter who you are talking to. Agreements are talked about by both parties; expectations are full of assumptions without communication. To give more valuable positive feedback, you, as a leader, need to notice more, notice those things you really value, and share that with your team.  "When you think about the generations, if we're willing to listen, to ask questions, and listen to learn what's important to this person, then I think we can break down some of these barriers around perceptions and assumptions that we have around whatever the age group is that you want to identify as troublesome for you." —  Meredith BellGet a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/1-month-free/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: How to Get Clients by Steve ChandlerThe One Minute Manager by Kenneth BlanchardThe Rising Leader Podcast with Mark J Silverman About Meredith Bell: Meredith is the Co-founder and President of Grow Strong Leaders. Her company publishes software tools and books that help people build strong relationships at work and at home. Meredith is an expert in leader and team communications, the author of three books, and the host of the Grow Strong Leaders Podcast.Her latest books, co-authored with her business partner, Dr. Dennis Coates, are Connect with Your Team: Mastering the Top 10 Communication Skills, and Peer Coaching Made Simple. In them, Meredith and Denny provide how-to guides for improving communication skills and serving as a peer coach to someone else. Connect with Meredith Bell:   Website: https://growstrongleaders.com/Grow Strong Leaders Podcast: https://growstrongleaders.com/podcasts/LinkedIn: https://www.linkedin.com/in/meredithmbellLinkedIn: https://www.linkedin.com/company/1561855Twitter: https://twitter.com/meredithmbellFacebook: https://www.facebook.com/MeredithMBellBooks: Connect With Your Team - https://www.amazon.com/dp/1734805110Peer Coaching Made Simple - https://www.amazon.com/Peer-Coaching-Made-Simple-Helping/dp/1734805145 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Philip Fairley discuss:Measuring everything in your business for success. Biggest opportunities for growth for small law firms. The most overlooked area of your law firm. Competing with larger firms in your marketing without spending an arm and a leg. Key Takeaways:Run your business on the numbers, not on a feeling. Look at the data on a consistent basis and take action on it. Get content out consistently - everyone is watching short-form videos, so do that. Right now, the biggest opportunity is video. React to pop culture, use it as a way to brand, and tell people you’re a lawyer without saying it. This is one way to get your other content moving and visible to more people. Repurpose your content - there are dozens of ways you can repurpose a long-form video with basic editing for different platforms and audiences.  "Your potential clients don’t know what they don’t know. By you educating them, you’re branding to them, and that’s when you’re starting to attract more." —  Philip FairleyGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/1-month-free/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: The Rainmaker Institute- Free YouTube Channel Optimization Guide: www.therainmakerinstitute.com/bethatlawyerNo Bullsh!t Leadership Podcast: https://www.yourceomentor.com/leadership-podcast About Philip Fairley: Philip Fairley is the President and owner of The Rainmaker Institute, the nation’s largest law firm marketing company that focuses exclusively on client generation, lead conversion, and data analytics. During his time at Rainmaker, he co-developed Turbine®: the only software platform that automates the intake process, and Rainalytics®: the only tool that automatically measures all law firm data. Philip holds degrees from Northwestern University, Wheaton College, and Keller Graduate School, is an NCAA Division I National Debate Champion, and is a recognized expert on intake, lead conversion, and innovative video marketing. His and Rainmaker’s expertise has been noted and quoted in the American Bar Association’s Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain’s Chicago Business, and Attorney at Law magazines. Prior to owning Rainmaker, he was the founder and CEO of two successful companies that specialized in legal tech, cyber security, and communications. He is married with three children and enjoys the Arizona lifestyle, mountain biking, and coaching youth sports. Rainmaker has helped over 23,000 attorneys and law firms grow their business by learning and implementing our proven marketing and intake strategies. Connect with Philip Fairley:  Website: https://therainmakerinstitute.com/Email: philip@therainmakerinstitute.comYouTube: https://www.youtube.com/@lifestylelawfirmLinkedIn: https://www.linkedin.com/in/philipfairley/LinkedIn: https://www.linkedin.com/company/the-rainmaker-institute/Facebook: https://www.facebook.com/TheRainmakerInstituteInstagram: https://www.instagram.com/rainmakerinstitute/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Natalie Knowlton discuss:The growing number of people DIYing their legal needs and why lawyers should be concerned. Non-lawyer ownership of law firms. Why lawyers should embrace thoughtful legal regulatory reform. Emerging business models in the practice of law.  Key Takeaways:Law is both a profession and a business. Your law firm should be running as an actual business that provides legal services. Consumers are responding to the commoditization of the law - it is a way that consumers recognize and understand how to use. You can monetize legal information. There is a level of legal information you can package and sell that the average person just doesn’t know. Technology is causing a disruption and a change in the legal industry. That technology, such as AI, is likely here to stay and is only going to get more sophisticated. "Regulatory reform is here to stay. I think the level of opposition we are seeing is a testament to the fact that it is here to stay." —  Natalie KnowltonGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Final Event of 2023!: https://fretzin.com/eventsTalk Justice: https://legaltalknetwork.com/podcasts/talk-justice/Mathew Kerbis: https://www.linkedin.com/in/mathewrobertkerbis/ About Natalie Knowlton: Natalie Anne Knowlton is the Founder of Access to Justice Ventures, empowering entrepreneurs who are developing scalable access to justice solutions. She is a 2023 ABA Journal Legal Rebel and is listed among the ABA Legal Technology Resource Center’s 2022 Women of Legal Tech. Connect with Natalie Knowlton:  Website: https://a2jventures.com/LinkedIn: https://www.linkedin.com/in/natalieanneknowlton/Twitter: https://twitter.com/natalalleycat   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Michael Liebowitz, Principal at Magnetic Mind Studio, specializes in crafting compelling marketing messages for consultants and founders. He emphasizes the personal nature of business relationships and how behavioral neurology influences client decisions. Liebowitz shares insights on belief alignment in messaging, stressing the importance of articulating the outcomes and core beliefs that resonate with clients. He warns against the common mistake of focusing on what businesses do rather than the meaning behind it, urging a more authentic, emotional connection in marketing.

In this episode, Steve Fretzin and Brooke Lively discuss:Avoiding analysis by paralysis. The six key components of business that you need to understand. EOS (Traction) for law firms. Defining roles and delegating for law firm success.  Key Takeaways:When you have your data dialed in, you can see where the issues really are and then you can fix them. Most companies are running at about 20% strong on the six key components. Very few have 100%, but the goal is to always get better. If everything is important, nothing is important. You’ve got to keep the one thing, the one thing. There are many free resources for getting started with EOS that can help transform your law firm now.  "When you've got the vision, when you've got the right people that understand that vision and are helping to create it, that are rowing in the same direction, and you're doing it all based on data - everything in your company becomes so clear." —  Brooke Lively Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Final Event of 2023!: https://fretzin.com/eventsCheck out the previous episode with Brooke here: https://www.fretzin.com/podcast/episodes/brooke-lively-from-panic-to-profit-in-your-law-firm/Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837EOS Worldwide: https://www.eosworldwide.com/brooke-livelyTake The Assessment: https://organizationalcheckup.com/ About Brooke Lively: Brooke is the Founder and President of Cathcap, a group of Profitability Specialists and CEOs who help lawyers grow, scale, and create more profitable firms. She started the company after spinning up a 7-figure law firm in under 2 years and receiving requests for help from other law firm owners for help. That was when Brooke began to understand the apprehension lawyers felt around the numbers in their business, and how rarely they used data in their decision-making process. As Cathcap grew and helped more than 200 firms, she began to see a trend between the firms that excelled and the ones that just survived - and that difference was implementing EOS. After years of trying to find great EOS coaches who understood the legal industry, Brooke ultimately became an EOS Implementer and now helps law firms achieve all their goals. Brooke is an international speaker, international best-selling author, and coach whose down to earth actionable advice has helped hundreds of lawyers. She loves nothing more than the moment when "the light bulb goes on" and she knows that a person is going to take action that will positively impact their business, and not only their life, but the lives of their clients and employees. Brooke holds an MBA in Corporate Finance and Investments from TCU, is a CFA Charter holder, has been voted one of Fort Worth's CFOs of the year, and has been featured in such publications as CNBC, Forbes, and US News and World Report. Connect with Brooke Lively:  Website: https://cathcap.com/  LinkedIn: https://www.linkedin.com/in/brookelively/LinkedIn: https://www.linkedin.com/company/cathedralcapital/Facebook: https://www.facebook.com/boo.lively.3Facebook: https://www.facebook.com/CathedralCapital Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jonathan Fitzgarrald discuss:Collaboration between a lawyer and a business coach. Why you should have a business plan for your law firm. Finding the right referral partners and investors. Ideas for staying top of mind and staying in touch. Key Takeaways:Relationships are proactive, not reactive. If you don’t have a plan, you won’t know where you are going.Be the go-to person for people outside of the things you do. Listen with your eyes - people are telling you more on LinkedIn than even they realize.  "The number one challenge for most professionals is staying top of mind among their target audience for people who can refer them business." —  Jonathan FitzgarraldGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Accept Steve’s Challenge at: http://fretzin.com/Alex Hormozi: https://www.youtube.com/@AlexHormoziJerry Maatman: https://www.linkedin.com/in/geraldmaatman/ProVisors: https://provisors.com/The Armstrong & Getty Podcasts - https://www.armstrongandgetty.com/podcasts/ About Jonathan Fitzgarrald: Jonathan Fitzgarrald looks to undervalued professionals, untapping their potential to grow revenue, market visibility, and their practices. Many of the firms Jonathan advises report up to 20 percent increases in revenue within the first year. Jonathan’s proprietary approach adapts a Moneyball strategy by recognizing and coaching traditionally overlooked, highly skilled professionals in legal, financial, accounting, and professional services firms. Connect with Jonathan Fitzgarrald:  Website: https://equinoxstrategy.com/LinkedIn: https://www.linkedin.com/in/jonathanfitzgarrald/LinkedIn: https://www.linkedin.com/company/equinox-strategy-partnersTwitter: https://twitter.com/JRFitzgarraldTwitter: https://twitter.com/EquinoxStrategyFacebook: https://www.facebook.com/EquinoxStrategyInstagram: https://instagram.com/JRFitzgarrald Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Stewart Wessel discuss:How Stewart got into legal recruiting. The control and freedom that comes from having your own book of business. Building your network. Understanding the market for 1+1=3.  Key Takeaways:As a younger lawyer, you do not have to start building your book alone - you can bring a more senior attorney with you to help close the deal. The optimal size of your book when making a lateral move is different depending on where you are trying to move. When making a lateral move, look for a fit outside of just a monetary fit. The cultural fit and what you’re looking to get out of the firm will also make a difference in where you want to look. There are many questions you need to understand so you go into a move with your eyes wide open.  "The truth of the matter is, that's the baseline. The expectation is you're a great lawyer, but you need to have business in order to have some control and some freedom over your life and make moves." —  Stewart WesselGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Last Event of 2023!: https://fretzin.com/eventsProVisors: https://provisors.com/Eat That Frog! By Brian Tracy: https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/B08NN397DN/ref=sr_1_1 Connect with Stewart Wessel:  Website: https://www.thewessel.group/Email: stewart@thewessel.groupLinkedIn: https://www.linkedin.com/in/stewart-wessel-88935ab/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.