BE THAT LAWYER

In this episode, Steve Fretzin and Jordan Ostroff discuss:How business planning and life planning are more similar than you might think.Building a life that makes you happy.Helping yourself make the right choices, not the wrong ones.Achieving multiple outcomes from the same action (not multitasking). Key Takeaways:Put a team together to support you so you can focus on the things that are your unique talent - in your business, and in your personal life.What low-hanging fruit are you overlooking that could change the game?Start making small changes, they will add up and result in massive changes in less time than you think.You are not the best at most things - delegate the things that you aren’t the best at. Know your limitations. "You’re not sacrificing the work, you’re empowering somebody else who is better at these things to do them better than you would." —  Jordan Ostroff Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobookGiveaway: https://docs.google.com/spreadsheets/d/1QjhaqoRqFKG1D0mZvyFDfPIOVn0iXrU8O-1wtM8FVQE/edit Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Atomic Habits Summary: https://www.youtube.com/watch?v=PZ7lDrwYdZcAtomic Habits by James Clear: https://jamesclear.com/atomic-habitsThe Four Tendencies - Gretchen Rubin: https://gretchenrubin.com/books/the-four-tendencies/Delivering Happiness by Tony Hsieh: https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220 About Jordan Ostroff: Jordan Ostroff is a successful lawyer and visionary entrepreneur. After working as a prosecutor for the State Attorney's Office, Jordan founded his own firm, Driven Law in 2015, a personal injury firm that focuses on using technology and automation to provide top-level legal work with care and compassion. Over the next few years, he went from a struggling lawyer to a successful business owner. He has made it his life’s goal to help more law firm owners run a firm they can be proud of and live a life that’s even better! Connect with Jordan Ostroff:  Website: https://jordanostroff.com/LinkedIn: https://www.linkedin.com/in/jordan-ostroff/Facebook: https://www.facebook.com/jordan.ostroffInstagram: https://instagram.com/lawyerwithalife Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Bo Royal discuss:The most common mistakes law firms make on their websites and landing pages. Why you should have A/B Testing on your website. Understanding where your website traffic comes from. Tips to improve law firm websites and landing pages immediately. Key Takeaways:Focus optimization on a few key pages - you do not need to overhaul your whole website anytime there’s an issue. Invest in high-quality photo (and video) content on your website that educates your clients on who you are, who you serve, and what you’re all about. Phone calls tend to be the most high-quality leads - have a click-to-call functionality on your website. Don’t underestimate social proof. Nothing is going to sell your law firm better than a client testimonial.  "All of the tracking needs to be owned by the law firm. It cannot be something that the agency owns. That data is invaluable to the law firm in the long run." —  Bo Royal Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Intaker: https://intaker.com/home/Modern Wisdom Podcast: https://chriswillx.com/podcast/ About Bo Royal: Bo Royal is a former Fortune 500 advertising agency executive turned law firm marketing expert. After holding leadership positions at eBay's marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing six years ago and never looked back. Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline. Connect with Bo Royal:  Website: https://legal.paretoppc.com/LinkedIn: https://www.linkedin.com/in/bo-royal/LinkedIn: https://www.linkedin.com/company/pareto-legal/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Frank Agin discuss:Why networking isn’t pushed in law school. The science of networking and why networking is like golf. The power of small talk (and why it actually works). The three reasons lawyers do not get referrals.  Key Takeaways:Networking is really about building relationships and helping others.You have to help people to help you. If they don’t know what you do or what you are looking for, they won’t know how to refer you or that you even are looking for more business. People need help from you to recognize the referral opportunities and, perhaps, even the empowering language to know what to say. Build relationships outside of the organizations you’re a part of. Meet a few of them on a deeper level, add value to their lives, and it will come around in spades.  "Find something you’re passionate about and get out and volunteer. Get out there, put yourself out there with people who care about the same thing you do, and you’ll be amazed and what comes from that." —  Frank AginSign up for How to Become a Rainmaker to Achieve Work-Life Balance with Steve Fretzin and Jennifer Gillman at https://fretzin.com/events.  Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Three New People by Brian MillerFoundational Networking by Frank AginNetworking Rx Podcast About Frank Agin: Frank Agin is president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives and professionals to become successful through networking.He also shares information and insights on professional relationships, business networking, and best practices for generating referrals under the brand name Networking Rx. This is done via the Networking Rx podcast or the Networking Rx content sharing platform which can be found at www.networking-rx.com.Finally, Frank is the author of several books, including Foundational Networking. See all his books and programs at www.frankagin.com.  Connect with Frank Agin:  Website: https://www.amspirit.com/Books: https://www.frankagin.com/Podcast: https://networking-rx.com/LinkedIn: https://www.linkedin.com/in/frankagin/LinkedIn: https://www.linkedin.com/company/amspirit-business-connections/Twitter: https://twitter.com/frankaginTwitter: https://twitter.com/amspiritFacebook: https://www.facebook.com/frankaginFacebook: https://www.facebook.com/amspiritbusinessconnectionsInstagram: https://www.instagram.com/frankagin43/Instagram: https://www.instagram.com/amspiritbc/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Manuj Aggarwal discuss:Why law is behind in other businesses, especially in the realm of technology. Sales, marketing, and scaling your law firm. Benefits of building a network and keeping in touch with your relationships. Using technology to maintain and strengthen network and client relationships.  Key Takeaways:Running a business is a different skill set than practicing law. But it is a skill that can be learned through practice, understanding your unique skills, and understanding the market around you. Use technology to build systems to help you maintain contact with people in your network. It is still authentic, but it keeps you top of mind and keeps the relationships strong. When using AI technology, such as ChatGPT, ask better questions and tell better stories. We live in an attention economy - whoever has the attention, gets the business. "As things get more and more automated, the value of human connection and relationships will continue to go higher. If you want to survive in the next wave of technology, focus on that - focus on building those networks and relationships." —  Manuj Aggarwal Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: PodMatch: https://podmatch.com/MidJourneyAI: https://www.midjourneyai.ai/ChatGPT: https://chat.openai.com/Podcast: The Art of Making Things Happen with Steve D Sims About Manuj Aggarwal: Manuj Aggarwal, is the founder and Chief Innovation Officer of TetraNoodle Technologies, an elite AI consulting company. With a remarkable track record of driving transformative change, Manuj, through TetraNoodle, has touched at least 10 million lives and generated over $500M in value through his expertise in technology and AI. He has shared his insights at the United Nations alongside distinguished figures like the Secretary-General and Nobel Peace Prize winners, while President Obama and Bill Gates have recognized his work. With four AI patents to his name, Manuj is the perfect mentor to guide you through the transformative potential of AI and its benefits for businesses. Join us and discover the limitless possibilities of AI under the guidance of this visionary industry influencer. Connect with Manuj Aggarwal:  Website: https://tetranoodle.com/Podcast: https://manujaggarwal.com/podcasts/LinkedIn: https://www.linkedin.com/in/manujaggarwal/Twitter: https://twitter.com/manujagroFacebook: https://www.facebook.com/manuj.aggarwal/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Travis Hoechlin discuss:Marketing for your law firm. Where money is being wasted on marketing. Isolating your target market audience. Three marketing secrets that lawyers don’t know.  Key Takeaways:Whether you have your own firm or work for someone else, you can still have independence and power, you just need to learn how to make it rain. Track what you are doing for your marketing. You need to know your ROI. You need to make sure your Google My Business page is claimed, updated, and accurate. Have a line in the water with your local community. You can absolutely compete with larger firms if you target those near you.  "I always ask my boys, ‘How is your marketing doing? What kind of return on investment are you getting from this?’ And if they can't tell me that, I know they're not tracking it." —  Travis HoechlinSign up for How to Become a Rainmaker to Achieve Work-Life Balance with Steve Fretzin and Jennifer Gillman at https://fretzin.com/events. Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” by emailing Steve at Steve@Fretzin.com Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Podcast: How I Built This with Guy Raz About Travis Hoechlin: Born and raised in Southern California by an entrepreneurial family, my dream had always been to own a successful company that made a difference in people’s lives. With over 15 years of experience in the legal marketing industry, today we help hundreds of law firms grow their firms and attract new clients.When not working I enjoy spending time with my wife Jessie, daughters Blake and Payton, and our dog Bailey. I love to travel, listen to live music, play golf, and watch sports (Los Angeles Lakers, USC football, and Los Angeles Angels). Connect with Travis Hoechlin:  Website: https://www.rizeupmedia.com/Cell Phone: 714-261-0185Email: travis@rizeupmedia.comLinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing/LinkedIn: https://www.linkedin.com/company/rizeupmedia/Twitter: https://twitter.com/TravisHoechlinTwitter: https://twitter.com/rizeupmediaFacebook: https://www.facebook.com/travishoechlinFacebook: https://www.facebook.com/rizeupmediaInstagram: https://www.instagram.com/travishoechlin/Instagram: https://www.instagram.com/rizeupmedia/   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Robert Weiss discuss:Why creating video content is about more than video. Authentic video content for your law firm and for your target audience. Aligning video content with your law firm’s business strategy. Planning to repurpose your video content before you ever film.  Key Takeaways:Start with video content today if you’re not already doing it - even if it means hiring a professional to guide you through the process. Authenticity trumps perfection. Your video does not need to be absolutely perfect, fully scripted, or error-free. Start your videos with thought leadership - just take the time to answer the top five questions you get asked all the time and know the answer forward and backward. There is power in video testimonials. While it may seem strange for your clients at first, people will say yes eventually if you keep asking and those will add additional strength to support your business.  "I'm not saying don't ever do the brand video or the pro bono video, I'm saying, get started with the most value and get the needle to move." —  Robert WeissGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Good to Great by Jim Collins - https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 About Robert Weiss: President of MultiVision Digital, a New York video production and video marketing company,that provides the full spectrum of video strategy, video production and video marketingservices. Having produced over 1,400 videos since their inception, MultiVision Digital's holisticapproach has allowed clients to increase sales, lead generation, improve SEO rankings,increase awareness and client loyalty. Clients range from solo-entrepreneurs to global Fortune500 companies across almost every industry. But more importantly have executed successfulbusiness video strategy plans for every business objective. Connect with Robert Weiss:  Website: https://www.multivisiondigital.com/YouTube: https://www.youtube.com/user/MVProductionsNYC/videosLinkedIn: https://www.linkedin.com/in/robertweissnyc/LinkedIn: https://www.linkedin.com/company/multivision-digital/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mair Hill discuss:Being in control of who you work with.Teaching, learning, and selling with the younger generations.Best ways for lawyers to learn business development.The six senses of business development. Key Takeaways:If you don’t understand your younger employees, listen more. They are telling you what they need, what they want, and what they know, it is up to you to listen.TikTok can’t teach you every lesson and the answer you want is always going to be found online, even if it isn’t the right answer.There are multiple ways to do business development - getting outside, professional help can assist you with understanding what you need to do and how you can best to succeed.Build the relationships, stay authentic, and keep to the cornerstones of classic selling. That is going to help you to build your business. "The more authentic you are, the sweeter success tastes." —  Mair Hill Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: How to Win Friends and Influence People by Dale CarnegieHow I Raised Myself from Failure to Success in Selling by Frank Bettger Connect with Mair Hill: Website: https://mairhillconsulting.com/Book: https://www.amazon.com/GOOD-PLAN-One-You-Can/dp/1502520125LinkedIn: https://www.linkedin.com/in/mairhill/Facebook: https://www.facebook.com/groups/entrepreneurswhowantmoresalesInstagram: https://www.instagram.com/mairhillinspires/TikTok: https://www.tiktok.com/@yoursalesprofessor Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Alay Yajnik and Steve Fretzin discuss:Perfect practice in your business development. Why lawyers struggle with business development. The reason having your own book of business is more important than ever before.Tips for starting your next year off with a bang.  Key Takeaways:Being a great lawyer alone isn’t enough, you also need to have a great book of business to control your own future and success as a lawyer. When sales is done in a sales-free way, it’s really about solving problems. Start building your book of business and your network early in your career. It doesn’t need to be the first year, but by years 3-5, you will want to start building your own freedom and independence. Get some level of competency in your skill that gives you a level of freedom and control.  "If you have your own clients and build your own book of business, you call the shots. You can write your own adventure." —  Steve Fretzin Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Getting Things Done by David AllenUnder the Influence with Terry O’Reilly Connect with Alay Yajnik:  Website: LawyerBusinessAdvantage.comOne Page Strategic Plan: LawFirmSuccessGroup.comEmail: Alay@YajnikGroup.comLinkedIn: linkedin.com/in/alayyajnikBook: https://www.lawfirmsuccessgroup.com/book/Lawyer Business Advantage Podcast: https://www.lawfirmsuccessgroup.com/podcast-2/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Charles Gillis discuss:Why associates are the key to profitability in a law firm. How COVID changed the landscape of law for young lawyers. The generational change in lawyers in the industry. Tips for hiring and recruiting.  Key Takeaways:Working in a remote or hybrid firm is possible, but having a connection and building relationships are key, especially for newer associates. What you do in the first 7-8 years of your practice will lay the foundation for the rest of your career. You do not always need to work with a recruiter to hire great talent. You just need to be plugged into your community and invest time in new lawyers and excellent law students. If you are working with a recruiter, make sure to qualify them and build the relationship to make sure they are who you want to work with.  "You can put information out, without being too heavy-handed, about who we are and what we value. And smart candidates research the heck out of that stuff. The challenge is to live it." —  Charles Gillis Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: We Regret to Inform You Podcast: https://apostrophepodcasts.ca/rejection/Book: The Goal by Eliyahu Goldratt About Charles Gillis: Charles Gillis is a seasoned business executive who has over thirty years of law firm management and administration experience. At Platt Richmond, Mr. Gillis oversees all strategic and operational matters for the firm, including finances, human resources, and marketing. He is the author of The Seven Year Trap: Back Office Observations of the Business of Law & the Path to Partnership. Charles received an undergraduate degree from The University of Texas at Austin, an executive MBA from The University of Texas at Dallas, and a Graduate Finance Certificate from Southern Methodist University. He holds an SHRM Senior Certified Professional (SHRMSCP) designation. Connect with Charles Gillis:  Website: https://plattrichmond.com/Book: https://www.amazon.com/Seven-Year-Trap-Observations-Partnership/dp/0692195661LinkedIn: https://www.linkedin.com/in/gillis/LinkedIn: https://www.linkedin.com/company/pcrfirm/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Dan Warburton discuss:Lessons learned the hard way in leadership and delegation. Top things lawyers should delegate and are not. How to ensure those you delegate to are not going to leave your firm. The process and steps for delegation.  Key Takeaways:Only when somebody feels like their future is being impacted by their actions will they take their actions seriously. While it will take time to delegate your responsibilities effectively and appropriately, it will save time and make a difference more quickly than you realize. It is not required to do all the client work to maintain the client relationship. Write down your procedures. If you don’t, everything gets done slightly differently, then there is no way to track and improve it.  "Delegating can feel painful and like wading through mud at the beginning. And, in the short run, it is much easier to carry on doing it all yourself, but then you build a firm that keeps you in urgency, not working on what’s important." —  Dan WarburtonGet a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: $100M Offers by Alex Hormozi$100M Leads by Alex HormoziThe Game with Alex Hormozi Connect with Dan Warburton:  Website: https://www.danwarburton.com/Book: Dream It Choose It Live ItYouTube: https://www.youtube.com/@DanWarburtonLinkedIn: https://www.linkedin.com/in/authordanwarburton/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.