BE THAT LAWYER

In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss:Mistakes attorneys make that fail to gain trust.Why trust matters and the different dimensions of trust.Ways we can quickly build trust.Making the right first impression. Key Takeaways:People hold how they feel about you higher than how competent you are.You do not always need to be in lawyer mode. Turn off the lawyer speak, be more authentic and human, and you will improve your trust and likeability.Put a little effort into building trust. You need to talk about more than the obvious or the weather.Treat people they way they want to be treated. It is your responsibility to adapt to their communication style to be more trusted. "When you can create some sort of connection with someone, it's going to help build that idea of trust. Even if it is just that subconscious thought of that connection." —  Dr. Andre Caruso Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: fretzin.com/events Thank you to our Sponsors!Lawmatics: lawmatics.com/bethatlawyerGet Staffed Up: getstaffedup.com/bethatlawyerGreen Cardigan Marketing: greencardiganmarketing.com Episode References:Start with Why by Simon Sinek About Josh Blum: Josh Blum has worked for nearly 20 years within the professional services and financial services industries and worked with thousands of advisors, attorneys and accountants in his career educating them and their clients on how to successfully become trusted advisors to their clients.Considered a subject matter expert Josh has served as President of the Financial Planning Association of Miami is a published author and currently sits as Chair of the Board of the FPA of Miami.In addition to the educational services Josh provides and his pro-bono work he is also cofounder and partner in JB and The Doctor and IVOLVE Performance & Development. JB and The Doctor provide soft skills training to professionals to achieve greater productivity, enhance communication and minimize the cost of employee turnover. About Dr. Andre Caruso: Dr. Andre Caruso, affectionately known as ”The Doctor” or “Doc”, combines his deep knowledge of psychology with extensive practical experience across many sectors. Earning a Doctorate in Psychology from Nova Southeastern University, his career has seamlessly transitioned from the hospitality industry along with significant roles in nonprofit organizations and special education, integrating with behavior modification and mindset development. This diverse experience underscores his ability to apply behavioral insights to effect positive, lasting change in both individuals and organizations.Doc's approach to educating is both scientifically grounded and deeply empathetic, focusing on empowering individuals and teams to reach their full potential. Through innovative program development and hands-on training, he has dedicated his career to enhancing personal and professional growth. With over two decades of experience, Dr. Caruso stands out as a pivotal figure in the field, embodying a unique blend of theoretical knowledge and practical wisdom to inspire insight, resilience and growth. Connect with Josh Blum and Dr. Andre Caruso:  Website: jbandthedoctor.comJosh’s LinkedIn: linkedin.com/in/josh3837Doc’s LinkedIn: linkedin.com/in/drandrecarusoInstagram: instagram.com/jbandthedoctorFacebook: facebook.com/jbandthedoctorYouTube: youtube.com/jbandthedoctor Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jen Lee discuss:Breaking the mold of traditional legal molds within ethical guidelines.Legal models that are changing the game for attorneys.The growing demand for legal services in underserved communities and non-traditional markets.How COVID changed the legal landscape. Key Takeaways:The billable hour contributes to lawyer burnout and work-life imbalance as attorneys feel pressure to work long hours to pay off high student loans and meet law firm expectations.Some variations for fee models include flat fees, hybrid, unbundled services, subscription models, and passive income (such as a sponsored podcast, a course, a book, etc.).Part of your job as a lawyer is helping your clients accurately understand the costs of your services necessary to solve their problems.Turn off your lawyer brain when thinking about business development. What do you like solving? Build a business model around that. "The legal profession itself stands in its own way. We’ve got such a long tradition and history of how things have always been done. It’s almost a stodgy profession. We have a lot of regulations on us, and it's hard to come up with ideas to get around those or to be ethical. Attorneys worry about that a lot. We're very conservative with how we look at things." —  Jen Lee Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon GordonTV Show: What We Do in the ShadowsAbout Jen Lee: Jen Lee AKA Rebel Esquire. Once a mild-mannered attorney, now the superhero for lawyers intent on transforming an industry resistant to change. She is redefining the practice of law through innovation, accessibility, and a bold departure from the status quo. Jen is the owner of Lawyer Success Network® and host of the Rebel Esquire™ podcast.  Connect with Jen Lee: Website: https://www.lawyersuccessnetwork.com/LinkedIn: https://www.linkedin.com/in/rebelesquire/Facebook: https://www.facebook.com/groups/lawyersuccessnetworkInstagram: https://www.instagram.com/rebelesquire Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Tom Dunlap discuss:Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees.  Key Takeaways:Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as most lawyers think. If viable for your firm, consider bringing in non-lawyer team members who can help with the non-legal aspects of running a firm. You have to find the right fit clients in the right stage in the right scope. If some people don’t say ‘no’ to your fees, you’re charging way too little.  "You went to law school to be a lawyer. The highest and best use of your time is the billable hour and getting clients and keeping them happy. If you want to manage a law firm, you should have professionals who work for you doing it." —  Tom Dunlap Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Snowball System: How to Win More Business and Turn Clients into Raving Fans by Mo Bunnell About Tom Dunlap: Tom is the managing partner of a law firm he does not run and is the better for it. Leveraging his time working in terrible law firm and corporate environments, and then leaving law to command a Recon Scout Platoon and Infantry company in the Us Army, together with a series of graduate projects crafted during his last years in an MBA program, much of Tom’s time, not practicing law, has been spent building his national firm of more than 80 lawyers from the ground up as a place where lawyers want to be.In his legal practice as principally an IP and government contracts lawyer he has handlednumerous successful bid protests before the GAO and Court of Federal Claims, and  Federal district court jury and bench trials as lead counsel including a $12 million jury verdict in a patent infringement case doubled as a result of punitive damages to $24,635,000 in the Bunch of Balloons case, and a $2,600,000 jury counterclaim verdict in a copyright and commercial litigation dispute over Blackwater. He is the past president of the Loudoun County Bar Association and admitted to the state and Federal bars of Virginia, Maryland, and Washington, DC, VA, and MD and more than 30 other Federal Courts. Tom has repeatedly been a Washington, D.C., and Virginia SuperLawyer (2006 – 2024). Tom received his law degree from Washington & Lee University in Lexington, Virginia and earned an MBA and MS in Biotechnology at the University of Maryland. Outside of law, Tom founded a successful software company for first-person MMORPG gaming, and a biotechnology company, where he was also an inventor on patents are that currently the standard used by NIH for COVID wastewater surveillance (www.ceresnano.com). Tom is also a licensed instrument pilot, PADI Master SCUBA Diver, Freemason, and avid runner, recently completing the 2023 Paris Marathon. Connect with Tom Dunlap:  Website: dbllawyers.comShow: dbllawyers.com/podcasts-seasonsLinkedIn: linkedin.com/in/tomdunlap & linkedin.com/company/dbllawyersTwitter: twitter.com/DBLLawyersFacebook: facebook.com/dbllawyersInstagram: instagram.com/dbl_lawyers Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Victoria Collier discuss:Thinking about your law practice of the future. Selling a book of business versus an actual business. Balancing future needs with your current lifestyle. Key components of having an exit strategy and preparing your firm for sale. Technology that is supporting law firms to run better.  Key Takeaways:A solo practice is an asset as a business itself, beyond the goodwill and book of business, when the practice is streamlined and built well. Everyone can build assets into their firm, even if they are a solo firm. Focus more on the net revenue, not the gross revenue, and you’ll be surprised to see how much your firm can grow and thrive. Clients don’t care about the name on the door as much as they just want their problem solved.  "Gross revenue is not where the value is, that’s in the net revenue. If you're making decisions based on ‘I want to grow my gross revenue,’ then you are making other microdecisions below that, that affect your net revenue, and often it's not in the same direction." —  Victoria Collier Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential Event at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: 24 Months to Freedom: How Modern Law Firms Use Smarter Staffing Solutions to Fast Track Their Way to Success by Brett TremblyAbout Victoria Collier, Founder and CEO of Quid Pro Quo: Victoria is a seasoned entrepreneur with over 20 years of experience in the legal industry. She is a Certified Exit Planning and Value Builder Advisor and has been coaching lawyers since 2008 on how to add value to their law firms. After building and then selling her own 7-figure law firm in 2020, she founded Quid Pro Quo. It is now her mission to teach others the art and science to creating turnkey law offices, positioning to transition, and selling for profit. Connect with Victoria Collier:  Website: https://quidproquolaw.com/Podcast: https://quidproquolaw.com/smart-lawyers-position-to-transition/  Facebook Group: https://www.facebook.com/groups/1284225722042602/LinkedIn: https://www.linkedin.com/in/victoria-collier-b10b992/LinkedIn: https://www.linkedin.com/company/victoria-collier-coaching/Facebook: https://www.facebook.com/VictoriaCollierCoachInstagram: https://www.instagram.com/quidproquolaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Miriam Airington-Fisher discuss:Building your business on your own or under a firm umbrella. Embracing an entrepreneurial mindset. Growing and scaling in different ways. Advice for those lawyers going out on their own.  Key Takeaways:You get a higher return when you’re the one that you’re investing in. Even though we are all important in our own ways, we can still delegate to others. You do not need to be the person talking to every single person on every single issue. Take yourself out of the day-to-day equation. You can do that with technology, a small staff, or a large staff. Regardless of your goals, getting out of the whirlwind counts as scaling. There is never a perfect time to pull the trigger. Draw a line in the sand, bet on yourself, and go do it.  "When you're an entrepreneur and you're in control, you can you can shape how the business looks." —  Miriam Airington-Fisher Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike MorseThe Game-Changing Attorney Podcast with Michael Mogill About Miriam Airington-Fisher: Miriam is a lawyer, firm owner, speaker, and best-selling author. She started a practice in 2016 as a new mom in the middle of a divorce, and over the past 8 years has grown it into a 12-person, multi-million dollar firm specializing in immigration and civil rights. Today, she runs the Virginia-based firm, Airington Law, and consults with lawyers and law firm owners who want to build or scale family-friendly law firms. She is the author of Mom's A Lawyer: How to Start a Firm and Take Control of Your Life.  Connect with Miriam Airington-Fisher:  Website: https://airingtonlaw.com/Website: https://www.momsalawyer.com/Book: https://www.momsalawyer.com/bookLinkedIn: https://www.linkedin.com/in/lawyer-like-a-mother/Instagram: https://www.instagram.com/lawyerlikeamother Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Laura Sauter discuss:What branding really is and what it really means. Personal branding to stand out authentically. Building and protecting your reputation and brand. Reflecting on your personal brand and values to elevate your law practice.  Key Takeaways:People hire lawyers, not just law firms. To stand out, you must have your own branding, not just that of the firm. You only know what your brand is when it is reflected to you by those who love you and those who hate you. Dig deep, understand yourself, and be you. That is your biggest differentiator. You don’t need everyone as a customer. You just need the right ones.  "No matter what the company, no matter what the size, I'm still going to go through those core values and help those entities, the person or the firm, understand how they are unique within the plethora of offerings out there." —  Laura SauterTake the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Power of You by Chris MichaelsThe 4-Hour Workweek by Timothy FerrissThe Brand You by Tom Peters About Laura Sauter: Meet Laura Sauter, a seasoned brand expert, educator, and speaker passionate about the power of personal branding. With over two decades of experience in brand strategy and design, Laura empowers entrepreneurs, non-profits, and seasoned company founders to navigate growth, transition, and conflict with confidence. Laura's expertise lies in strategic brand positioning, naming, corporate identity, and associated marketing. She has consulted for multinational corporations such as Fidelity, Biogen, and TJX, as well as numerous small and mid-sized companies across New England and nationwide. As a dynamic speaker and educator, Laura shares actionable insights and strategies to help individuals and businesses amplify their personal brands. Her approach combines precision, creativity, and empathy to drive tangible results in today's competitive landscape. Whether you're looking to enhance your personal brand or elevate your company's identity, Laura Sauter is your trusted partner in achieving lasting impact and success. Connect with Laura Sauter:  Website: https://agencybel.com/LinkedIn: https://www.linkedin.com/in/laura-sauter-58a341/LinkedIn: https://www.linkedin.com/company/agency-bel/Twitter: https://twitter.com/agencybelFacebook: https://www.facebook.com/laura.sauter.5/Facebook: https://www.facebook.com/agencybelInstagram: https://www.instagram.com/designerlulu/Instagram: https://www.instagram.com/agencybel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and David Aaronson discuss:Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of Persuasion. Understanding the emotional decision-making that happens before the intellectual decision-making.  Key Takeaways:Sales has changed from hard selling to consultant selling. There is power in social proof and in having authority. What are you doing to build relationships and authority in your area of expertise?Look at what your competitors are doing and be an authority against those competitors. If they are creating lots of content online, you should be as well to compete with them. Do your research on those you want to build relationships with to create unity with something beyond the superficial.  "Just because the seven principles are there, doesn't mean they're going to happen naturally, you have to affect them." —  David Aaronson Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: ProVisors: https://www.provisors.com/HubSpot: https://www.hubspot.com/Thinking, Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555Yes! By Robert B. Cialdini: https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416570969 About David Aaronson: As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes. We are dedicated to demonstrating how to utilize the 7 PoPs not just for marketing and sales, but for everyday decisions we all make. We utilize insights from both Robert Cialdini, Ph.D. author of Influence, the Psychology of Influence and Daniel Kahneman, Ph.D. winner of the Nobel Prize in Economics and author of Thinking, Fast & Slow. Connect with David Aaronson:  Website: https://www.digitalinbound.com/Email: david@digitalinbound.comPhone: 323-428-2015LinkedIn: https://www.linkedin.com/in/davidcaaronson/LinkedIn: https://www.linkedin.com/company/digital-inbound/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Sarah Victory, CEO of The Victory Company and an international bestselling author, shares her insights on building a robust legal business through effective speaking. She discusses the importance of resilience in facing challenges and emphasizes the value of networking at speaking engagements. Victory encourages lawyers to hire support early and seek talent beyond borders. With her extensive experience, she outlines strategies for converting leads from presentations into lasting client relationships. Dare to grow and connect authentically!

In this episode, Steve Fretzin and Robert Friedman discuss:Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his questions.  Setting your aperture appropriately. Understanding your positioning and making it work for you.  Key Takeaways:When you can position yourself precisely, you won’t attract everyone, but you will attract the right clients to your firm. You have to do both the strategy work and the research work to know that you’re landing in the right space with your branding. If your message is not resonating with your potential referral sources and clients, then workshop it. Ask for feedback and be willing to listen. You don’t want to spin your wheels when a simple change could bring business growth. Focus on what makes you unique and make sure that comes across to your clients and potential clients.  "The number one way to differentiate is to really think about what you value and what you stand for and put that upfront." —  Robert Friedman Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Win Without Pitching Manifesto by Blair EnnsTake Robert’s Brand Strength Assessment for more information: https://www.fearlessbranding.com/resources/ About Robert Friedman: I am the founder of Fearless Branding. I work with experts in law and consulting who are at the top of their game, but whose firms are not realizing their full potential. They want bigger clients and more lucrative cases/engagements but they struggle to get traction with their ideal clients. Here’s what I find: Frequently, professional services and consulting firms deliver powerful, unique expertise but they don’t reap the rewards because the way they define their value is generic. They’re not controlling their own narrative. For over 20 years, I’ve worked with expert firms to transform the way they present themselves to their market. We define their unique brilliance and develop a winning narrative that answers their prospects’ most important question: “Why should we choose you.” My work delivers a complete brand transformation: I deliver firms a new way to talk about themselves and position themselves precisely in the minds of their ideal clients. Deliverables include brand identities, website (including all messaging), thought leadership marketing and guidance for the right language for business development conversations. Results are significant increase in average engagement size, driven by increased clarity and confidence. Before Fearless Branding I was in brand management for Kraft and other major food companies, and I was a “Mad Man” for big New York City advertising agencies. Connect with Robert Friedman:  Website: https://www.fearlessbranding.com/LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Andrew Michaels discuss:Matching your branding and headshot to your firm and business goals. Opening the doors to consultation with your headshot. What every lawyer should have in their arsenal of headshots. AI headshots.  Key Takeaways:For internal purposes, you should have a friendly-looking headshot. That may not be what you want for your public headshot. Different variations on your headshot can be used for different purposes in your branding, marketing, and social media. A good impression will work for you. But more than that, everyone deserves to have a professional photo of themselves that they love. A headshot is meant to create a human connection. Using AI removes that humanity from the picture.  "We talk a lot about judging a book by its cover. You're not supposed to do that, but as human beings, that’s the way that we're wired. It's just science, at this point, that a good impression will work for you." —  Andrew Michaels Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Get your bonus offer for your Super Lawyer Session at https://www.statestreetheadshots.com/super-lawyerHuberman Lab Podcast - https://www.hubermanlab.com/podcast About Andrew Michaels: Andrew Michaels is a corporate headshot photographer who believes in selling without telling. With his award-winning imagery, Andrew helps attorneys tell viewers they are looking at a winning firm. Running his sessions with direct cues and some timely banter, he guides individuals through a range of expressions to match various content forms - from a warm smile to a game face that says "We fight for you". Having taken over 10,000 headshots, Andrew has developed a system that caters to all personalities, so even the most camera-shy individuals can finally lean into their greatest selling point, themselves. Connect with Andrew Michaels:  Website: https://www.statestreetheadshots.com/Email: andrew@statestreetheadshots.comLinkedIn: https://www.linkedin.com/in/andrewmichaelschi/LinkedIn: https://www.linkedin.com/company/state-street-headshots/Facebook: https://www.facebook.com/andrewmichaelschi/Facebook: https://www.facebook.com/statestreetheadshotsInstagram: https://www.instagram.com/andrewmichaelschiInstagram: https://www.instagram.com/statestreetheadshots Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.