BE THAT LAWYER

In this episode, Steve Fretzin and Erin Andersen discuss:Why lawyers have a hard time finding and retaining great talent.Hiring for personality and culture, not just skills.Hybrid work, salary transparency, and why you should be using LinkedIn to hire your next talent.Seeing hiring as an investment, not just an expense. Key Takeaways:Don’t just hire to fill a seat - understand your culture, understand your needs, and hire the right person for that right position.If a firm is open to training in certain areas, a personality fit may be a better hire option for longevity and retention as the person will be the right fit for your firm.Use LinkedIn (and other social media platforms) to scan your hiring candidates. You can learn things that they may not include on their resume, application, or cover letter.Many recruiting firms, like Erin’s, have a 90-day guarantee on your hires. Working with a recruiting firm can help you to find the right fit for your law firm. "I think it's actually better to look where you want to be in 10 years, and then backtrack and figure out how to get there." —  Erin Andersen Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge! Episode References: Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza - https://www.amazon.com/Breaking-Habit-Being-Yourself-Dispenza-ebook/dp/B006M7A8JI/ Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/ Episode References: Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza - https://www.amazon.com/Breaking-Habit-Being-Yourself-Dispenza-ebook/dp/B006M7A8JI/ About Erin Andersen: Erin Andersen is a hiring specialist for law and accounting firms. She specializes in hiring both support staff and Associate Attorneys on a flat-rate basis to make hiring more accessible for law firms which in return lets them scale more efficiently. In addition, she is certified in workplace culture and therefore makes this a part of her hiring process. Erin offers free consultations which can be booked by emailing: info@yourbrandnetworker.com Connect with Erin Andersen: Email: info@yourbrandnetworker.comLinkedIn: https://www.linkedin.com/in/yourbrandnetworker/Instagram: https://www.instagram.com/yourbrandnetworker Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Campobasso discuss:Preventing problems before they have a chance to happen repeatedly. Assessing the risks you want to take when your company is growing and evolving. Pros and cons of private practice versus an in-house career. How to successfully network with a general counsel.  Key Takeaways:Good prevention doesn’t eradicate all risks but stops many unnecessary risks. All risks aren’t bad, but you want to have the option of which risks you want to take. Working at a larger law firm right out of school allows you to learn from many other lawyers and can give you a broader perspective on different aspects of legal. In your own practice (or in a law firm in general) you want to be working on and building your book of business - rarely are clients going to fall into your lap with no relationship building on your end. When reaching out to a potential client, do your homework first. Try to understand where they are at and what their pain points are.  "I've said this for a long time, the best lawyers know the best way to protect their clients is to know their clients, and there's no better way to know your client from the inside." —  Matt Campobasso Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Upstream: The Quest to Solve Problems Before They Happen by Dan Heath - https://www.amazon.com/Upstream-Quest-Problems-Before-Happen/dp/1982134720 About Matt Campobasso: Matt Campobasso is the General Counsel and Corporate Secretary of Enfusion, Inc., a publicly traded fintech company headquartered in Chicago. He also serves as a member of Enfusion’s Executive Committee and as Co-Chair of its Operating Committee. Campobasso joined Enfusion in September 2020 as Deputy General Counsel and assumed the role of General Counsel in November 2022. During his time with Enfusion, the company went public via an October 2021 IPO and is traded on the New York Stock Exchange. As General Counsel, Campobasso oversees a team of nine lawyers who manage Enfusion’s legal operations and risk for a global organization with offices in eight countries. The team prioritizes a business-first approach that combines “range” and “upstream thinking” aimed at solving problems before they arise and employing legal strategies that safeguard and advance business strategy. In addition to Enfusion, Campobasso’s 18 years of legal experience include time spent as a government prosecutor, as an associate and then partner with Freeborn & Peters (now Smith, Gambrell & Russell, LLP), and, most recently, as general counsel for TruQua Enterprises (acquired by IBM in 2020). Campobasso earned a J.D. from the University of Illinois Chicago School of Law and an undergraduate degree in psychology from the University of Illinois Urbana-Champaign. Connect with Matt Campobasso:  Website: https://www.enfusion.com/LinkedIn: https://www.linkedin.com/in/mrc1921/LinkedIn: https://www.linkedin.com/company/enfusion-llc/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michele Ross discuss:Why patience and time are key to anything worthwhile.Avoiding repeated mistakes and moving forward with improvement.Business management tools to make your law firm more efficient.Building a great team that works toward the same vision. Key Takeaways:You will have to find your way forward from the mistakes you make - and you will make mistakes. Don’t let them keep you down.It is a balancing act and, as a law firm owner, the key is removing hats with delegation and technology. You cannot do everything all the time.Understanding your values will help make hiring decisions easier because you know who you are looking for, even if you haven’t met them yet.Ask your employees what their goals are - not just within the office, but outside of the office as well. "Be interested in what your employees can contribute beyond just work product. Make them a part of the movement and the vision, because they're the ones that can really open your eyes up." —  Michele Ross Join our interactive webinar, "Quality Over Quantity: Getting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Tom Dunlap: Scaling Your Law Firm with Business ExpertsShoe Dog: A Memoir by the Creator of Nike by Phil Knight About Michele Ross: Michele L. Ross is an experienced business attorney and commercial litigator who focuses her practice in the areas of business law, real estate law, and employment law matters. Having represented a wide range of commercial clients in the transactional arena, as well as in a litigious setting, Ms. Ross' track record of success in and out of the courtroom has consistently helped her to achieve efficient and satisfying results for clients while minimizing the costs and delays that clients seek to avoid.M. Ross & Associates, LLC is located in Englewood Cliffs, New Jersey in Bergen County and serves all of Northern New Jersey. Ms. Ross recognizes that the interests and financial position of each client varies considerably, which is why providing uniquely tailored legal solutions, in the most cost-efficient manner, is what distinguishes M. Ross & Associates, LLC from other small law firms.Prior to establishing M. Ross & Associates, LLC, Ms. Ross gained substantial, sophisticated experience in high-stakes employment litigation where she represented several Fortune 500 companies while employed at national and international law firms located in New York City. Today, clients benefit from Ms. Ross' comprehensive legal background and her ability to provide personal attention and individualized service to her clients. Connect with Michele Ross:  Website: https://www.mrossllc.com/Phone: 201-568-2064LinkedIn: https://www.linkedin.com/company/m-ross-associates-llc/Facebook: https://www.facebook.com/mrossllc/Instagram: https://www.instagram.com/litigationlane/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Kerry Barrett discuss:Being on camera is a requirement - make it work for you.Public speaking and having a camera presence.Tips to do better with camera media content and presence.Performing and speaking to engage your audience. Key Takeaways:When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to who your audience (or client) is in a way that they understand.Look at the camera, not at your screen. It gives a connection with the audience that appears you’re looking directly at them.Your voice is what creates the connection. Make sure you use your voice to repeatedly bring the audience in.Preparation is key in your webinars. Know what your purpose is, know what your goal is, and keep your audience engaged from start to finish. "You want to have a very specific agenda, you want to have very specific language, and you want to recognize that people tune out if you look like you don't have a specific purpose, or frankly, if you're boring." —  Kerry Barrett Join our interactive webinar, "Quality Over Quantity: Getting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Goal Diggers Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/ Connect with Kerry Barrett:  Website: https://www.kerrybarrett.com/  The Kerry Barrett Show Podcast: https://www.kerrybarrett.com/podcast/YouTube: https://www.youtube.com/@IAmKerryBarrettLinkedIn: https://linkedin.com/in/kerrybarrett/Twitter: https://twitter.com/IamKerryBArrettFacebook: https://www.facebook.com/IAmKerryBarrettInstagram: https://www.instagram.com/iamkerrybarrett/TikTok: https://www.tiktok.com/@iamkerrybarrett Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Adrian Mendoza discuss:Flipping the script on sales to professional development. Spending your time in the best way for your skills and interests. The importance of qualifying questions and building the right relationships. Tips for networking effectively.  Key Takeaways:Networking is about building relationships, not just about getting the business. It’s planting seeds to see what grows over time. In order to know what to give, you have to listen. Don’t be so focused on giving your pitch that you’re ignoring what the other person’s needs and concerns are. Ask the qualifying questions. If they are not the right fit for you, it would be a waste of your networking time. You can say no and it be kind. You may not be the right fit for someone, but you may be able to introduce them to someone who is.  "If we believe that networking is about developing those relationships that you want, then it has to be based on trust. And if you're not sincere, people will see through it right away. People know when you're when you're putting on a front, when you're putting on an act. And honestly, nobody likes that." —  Adrian Mendoza Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: ProVisors: https://provisors.com/In Our Time Podcast: https://www.bbc.co.uk/programmes/articles/598SVYJ2smP8qJlpH29y7Vj/podcasts About Adrian Mendoza: Adrian is the managing partner of Lillig & Thorsness, Ltd. where he leads the litigation group. His practice includes business disputes, trust and estate litigation, fraud claims, and employment law matters. Adrian represents clients in the manufacturing, hospitality, real estate, legal, banking, and construction industries. Connect with Adrian Mendoza:  Website: https://www.lilliglaw.com/LinkedIn: https://www.linkedin.com/in/adrianmendoza/LinkedIn: https://www.linkedin.com/company/lillig-&-thorsness-ltd./ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Erik Reid discuss:Why you should consider international hiring for your US-based company. What to consider in doing remote versus in-house staffing. The red flags to catch if you did make a wrong hiring decision. Changing the stigma around international hiring.  Key Takeaways:Using an aptitude test can help you understand someone’s potential within your organization even before you understand if they are the right fit for your organization. Every role is different and different personalities will thrive in those different roles. Communication and clear instructions can give you amazing experiences with virtual staffing and help you delegate the things on your list that are not worth your hourly rate. Any role that can be worked remotely, can be worked internationally.  "If you want to break staffing down into the simplest form, it's 50%. Are they able to do the job? Are they cognitively able to do the job? Do they have the skills for it? And then the other 50% is, are they the right fit for the role? Is the role the right fit for that? And that's very subjective." —  Erik Reid Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Atomic Habits by James ClearHow to become 37.78 times better at anything | Atomic Habits summary (by James Clear) About Erik Reid: Erik Reid is the Co-Founder and Owner of Virtustant, a company dedicated on staffing exceptional international talent with companies worldwide. Starting the venture at 24 in the height of Covid, Erik has built a fully remote global business that staffs hundreds of individuals with dozens of companies. Under his leadership Virtustant has established itself as an innovative tactical solution in the realm of HR, empowering enterprises to expand operational teams swiftly and cost-effectively, ensuring sustained excellence and competitiveness.  Connect with Erik Reid:  Website: https://virtustant.com/LinkedIn: https://www.linkedin.com/in/erik-reid-b0a077126/LinkedIn: https://www.linkedin.com/company/virtustant/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Christina Martini discuss:How Tina pivoted from engineering to legal.Selling big law by increasing the stickiness factor through cross-selling.Minding your assets in networking and cross-marketing.Building your book of business authentically.Key Takeaways:The practice of law is not that different from having and nurturing the relationships in your life. Everything is all about relationships which are dynamic and require proactivity.Good business development, whether in a solo firm or in big law, requires a multi-pronged approach. Leverage existing clients, leverage your network, and talk to your peers. The right work for you is out there, but you’ve got to ask for it.Be prepared and have dynamic conversations with your potential clients. It will help build and nourish the relationship, but it will also create opportunities.As a woman, embrace who you are, embrace your femininity and who you want to be in the world when you go to market. Be authentic in your relationship building and in building your book."The rubber really meets the road when you cross-sell your clients into areas that are completely unrelated to yours. That's how you institutionalize clients. That's how you increase the stickiness factor." —  Christina MartiniFind out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: fretzin.com/eventsThank you to our Sponsors!Lawmatics: lawmatics.com/bethatlawyerGet Staffed Up: getstaffedup.com/bethatlawyerGreen Cardigan Marketing: greencardiganmarketing.comEpisode References: Strategy and the Fat Smoker: Doing What’s Obvious But Not Easy by David MaisterEmotional Intelligence: Why It Can Matter More Than IQ by Daniel GolemanAbout Christina Martini: Christina L. Martini is a partner with McDermott Will & Emery and serves as the Global Head of the Firm’s Trademark Prosecution & Controversy Practice. Tina focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, advertising, unfair competition and entertainment law. She has extensive experience in counseling, prosecution, enforcement, due diligence and licensing matters, and in assisting clients in protecting their intellectual property rights through litigation and other means. Tina has also served as an expert witness regarding issues on trademark, unfair competition and trade dress law, as well as USPTO practice. Described as a “juggernaut in the trademark market,” Tina is a trusted advisor with a proven track record of successful outcomes for clients.For many years, Tina has also been selected as one of America's leading intellectual property lawyers by Chambers & Partners, which has also given MWE’s Chicago Trademark Group a Band 1 ranking. Tina has also been rated AV Preeminent by Martindale-Hubbell and designated an Illinois Super Lawyer.Tina is the host of “Paradigm Shift with Christina Martini” and is co-host of WGN Radio's popular show "Legal Face-Off." Since 2010, Chicago Lawyer has featured her legal column, "Inside Out.”Connect with Christina Martini:Website: mwe.comEmail: cmartini@mwe.comShow: paradigmshiftshow.comShow: wgnradio.com/wgn-plus/legal-face-offLinkedIn: linkedin.com/in/christinamartiniX: twitter.com/TinaMartini10 & twitter.com/McDermottLawFacebook: facebook.com/McDermottWillandEmeryInstagram: instagram.com/christina_louise_martini &  instagram.com/mcdermott_lawConnect with Steve Fretzin:LinkedIn: Steve FretzinX: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Josh Branch discuss:Building trust with your network, clients, and prospective clients. Developing your relationships and reputation. The importance of preparedness to trust and likeability. Finding natural affinities for helping to build trust.  Key Takeaways:Building a relationship without trust will not lead to successful, healthy places. Sometimes the truth is painful, but trust is built on honesty with everyone you’re talking to.Clients who have trust in their lawyer are more likely to have a great rapport and feel confident in their representation. People can tell when you’re feeding them a line and are not going to follow through. The key to trust is reliability and following through on those things you promise.  "What you're demonstrating is that you committed to something and you executed on it. There's a connection that happens when people can really know they can count on you versus just hearing you talk about them counting on you." —  Josh BranchFind out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Podcast: Smartless - https://www.smartless.com/ About Josh Branch: Josh’s interest in law began at the early age of 16 when he began working in a law firm as a high school student. Attending depositions and being inundated with the legal profession at an early age and with an inherent ability to argue succinctly, it was known by many that Josh would become a lawyer from an early age. Growing up around medical doctors has also proved advantageous for Josh in his legal practice, in that he has learned and become familiar with a person’s physiology, which is continually being applied to his practice of personal injury law in Athens. He attended undergraduate school at the University of Georgia and went to law school at Florida Coastal School of Law in Jacksonville, Florida. Josh began his legal career in Pensacola, Florida working at an insurance defense firm, though his passion was always to help individuals rather than corporations. After enduring Hurricane Ivan, he was forced to move from Pensacola and eventually relocated to Athens, Georgia where he is devoted exclusively to pursuing justice for plaintiffs. Dedication to the injured individual’s plight remains his devoted pursuit. Connect with Josh Branch:  Website: https://www.thegeorgiainjuryattorney.com/Phone: 706-850-4994LinkedIn: https://www.linkedin.com/in/josh-branch-a1127624/LinkedIn: https://www.linkedin.com/company/the-law-office-of-joshua-w-branch-llc/Facebook: https://www.facebook.com/TheLawOfficeofJoshuaWBranch/Instagram: https://www.instagram.com/thelawofficeofjoshuawbranch/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Robert Plotkin discuss:Giving information away. Writing a lead-generating book while maintaining your law practice.Benefits of writing a book above other kinds of content marketing. What to do before publication, during promotion, and after publication.  Key Takeaways:Even if you gave someone your entire process, nobody will be able to execute like you do because you have value to bring to the situation. Break your book down into small, manageable bites. Also, consider sharing some of the information as you go and get feedback as you go so it feels less monumental of a task. Having a good outline in place is crucial - it gives you opportunities to break your script into smaller tasks that can be tackled in your 15 or 20 free minutes. Have multiple ways of distributing your content - audio, digital, and print. People consume content in different ways, but you can also repackage that content in your content marketing.  "The thing about a book is it sends this separate meta message about your clout, your credibility as an expert. I think most lawyers who are writing a book are trying to use it to establish or cement themselves as an expert, a thought leader, someone who knows how to get certain things done for their clients in the law and a book sends that meta message at just order of magnitude higher level. There's another meta message: by someone seeing that you wrote a book, they know you're someone who took the time and has the discipline to write a book. Even if they never read it, that sends a message to them." —  Robert PlotkinFind out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Paradox of Choice by Barry Schwartz About Robert Plotkin: Robert Plotkin is a patent attorney who has specialized in obtaining software patents for his clients to maximize company value for over 25 years. He focuses on obtaining patents that his clients use to attract investment, generate revenue, and secure successful exits. His clients have gone toe-to-toe against the biggest tech companies in the world in patent litigation and emerged victorious. He is a co-founder of the boutique patent law firm Blueshift IP and is sought out by the world's leading software and AI companies to obtain, enforce, and leverage patents for success.  Connect with Robert Plotkin:  Website: https://blueshiftip.com/LinkedIn: https://www.linkedin.com/in/robertplotkin/LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss:Mistakes attorneys make that fail to gain trust.Why trust matters and the different dimensions of trust.Ways we can quickly build trust.Making the right first impression. Key Takeaways:People hold how they feel about you higher than how competent you are.You do not always need to be in lawyer mode. Turn off the lawyer speak, be more authentic and human, and you will improve your trust and likeability.Put a little effort into building trust. You need to talk about more than the obvious or the weather.Treat people they way they want to be treated. It is your responsibility to adapt to their communication style to be more trusted. "When you can create some sort of connection with someone, it's going to help build that idea of trust. Even if it is just that subconscious thought of that connection." —  Dr. Andre Caruso Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: fretzin.com/events Thank you to our Sponsors!Lawmatics: lawmatics.com/bethatlawyerGet Staffed Up: getstaffedup.com/bethatlawyerGreen Cardigan Marketing: greencardiganmarketing.com Episode References:Start with Why by Simon Sinek About Josh Blum: Josh Blum has worked for nearly 20 years within the professional services and financial services industries and worked with thousands of advisors, attorneys and accountants in his career educating them and their clients on how to successfully become trusted advisors to their clients.Considered a subject matter expert Josh has served as President of the Financial Planning Association of Miami is a published author and currently sits as Chair of the Board of the FPA of Miami.In addition to the educational services Josh provides and his pro-bono work he is also cofounder and partner in JB and The Doctor and IVOLVE Performance & Development. JB and The Doctor provide soft skills training to professionals to achieve greater productivity, enhance communication and minimize the cost of employee turnover. About Dr. Andre Caruso: Dr. Andre Caruso, affectionately known as ”The Doctor” or “Doc”, combines his deep knowledge of psychology with extensive practical experience across many sectors. Earning a Doctorate in Psychology from Nova Southeastern University, his career has seamlessly transitioned from the hospitality industry along with significant roles in nonprofit organizations and special education, integrating with behavior modification and mindset development. This diverse experience underscores his ability to apply behavioral insights to effect positive, lasting change in both individuals and organizations.Doc's approach to educating is both scientifically grounded and deeply empathetic, focusing on empowering individuals and teams to reach their full potential. Through innovative program development and hands-on training, he has dedicated his career to enhancing personal and professional growth. With over two decades of experience, Dr. Caruso stands out as a pivotal figure in the field, embodying a unique blend of theoretical knowledge and practical wisdom to inspire insight, resilience and growth. Connect with Josh Blum and Dr. Andre Caruso:  Website: jbandthedoctor.comJosh’s LinkedIn: linkedin.com/in/josh3837Doc’s LinkedIn: linkedin.com/in/drandrecarusoInstagram: instagram.com/jbandthedoctorFacebook: facebook.com/jbandthedoctorYouTube: youtube.com/jbandthedoctor Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.