The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Success Leaves Clues: Do What High Performers Do Pat reflects on a hometown mental health event for athletes featuring high-profile speakers, noting that the only teams who attended were historically successful programs, including a championship coach taking notes after decades of winning. He argues this pattern shows up everywhere: top performers keep learning, show up, and do the work others avoid. While people admire or envy visible outcomes like titles, scholarships, revenue, or lifestyle upgrades, underperformers often aren't willing to be "jealous" of the consistent behaviors that create those results—extra Saturday work, systems, perseverance, and daily discipline. The takeaway is to focus less on outcomes and more on adopting the proven habits and consistency of those who've already achieved what you want, because those behaviors are what separate you from average. 00:00 Success Leaves Clues 00:11 Mental Health Event Story 01:11 Winners Show Up 02:41 High Performers Keep Learning 03:30 Envy the Process 05:32 Consistency Beats Wishes 06:02 Do What Works 07:00 Closing Reminder

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Diversify Your Marketing: Lessons from Thriving Small Businesses in Hawaii Pat Rigsby shares how a family trip to Hawaii became a reminder to diversify marketing after noticing that thriving small businesses like food trucks, restaurants, and shops used multiple channels to stay popular in a competitive tourist market. He observed they combined strong review profiles, active social media, website retargeting, ads, and local cross-promotions and alliances rather than relying on one tactic. Pat contrasts this with the fitness industry's subscription billing advantage, arguing gym owners should be even more motivated to "double dip" by using diverse marketing to acquire customers who can become long-term clients. He encourages consistently building reviews, doing grassroots local marketing, asking for referrals, and leveraging ad networks, especially for businesses over $10,000–$15,000 per month, to support growth toward higher revenue levels. 00:00 Why Diversify Marketing 00:10 Hawaii Trip Observations 01:05 How Local Businesses Win 01:50 Many Channels Working Together 02:49 Gyms and Subscription Advantage 04:12 Double Dip Customer Value 04:56 Non Negotiable Marketing Mix 05:43 Build Multiple Lead Streams 06:12 Competitive Market Takeaway

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Simplify to Multiply: How Clarity and Subtraction Make Your Marketing Work Pat explains that as social media gets more crowded and AI increases content volume, effective marketing requires simplifying by speaking directly to a specific person. He argues that "subtraction" is a targeting tool: removing broad, bland messaging creates clarity, which helps marketing land in a noisy landscape. Using examples like targeting the 50+ crowd or high school baseball players, he warns against generic audiences such as "busy adults over 30," noting needs vary widely across ages. He emphasizes that simple marketing plans depend on specificity, including local geographic focus (often within 3-5 miles) and narrowing further through neighborhoods, carrier routes, and where the target market lives and spends time, because most businesses lack resources to be everywhere. 00:00 Simplify to Multiply 00:24 Cut Through the Noise 00:47 Subtraction as Targeting 01:33 Clarity Makes Marketing Work 01:51 Define Your Ideal Client 03:15 Get Hyper Local Focus 04:48 Be Specific to Grow 05:16 Final Takeaway

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Sell More by Selling What People Already Buy (And Making It Better) In this episode, Pat discusses how to sell more by focusing on selling what people are already buying, using existing market evidence instead of relying on unproven ideas. He explains that the key is to find what's working in the marketplace and "plus" it by adding value—making it more convenient, niched, faster, more personal, or better suited to a specific target audience. He notes that many successful companies weren't first movers but improved on proven foundations. Using the fitness industry as an example, he describes the evolution from one-on-one training to large group training and why small group training works well: it offers leveraged coaching with more personalization, attracts a premium clientele, requires less space, and allows higher pricing by anchoring against more expensive services. He encourages entrepreneurs to observe what people already invest in and improve it rather than reinventing the wheel. 00:00 Sell More Overview 00:43 Sell What Sells 01:33 Add Value Angles 02:09 Not First to Market 02:43 Fitness Market Shift 04:05 Why Small Group Wins 05:14 Fix Group Training Gaps 05:40 Steal Like an Artist 06:24 Make It Better Close

Get more from Eric at EricCressey.com Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Eric Cressey on CSP's Florida Expansion, Building a Sticky Performance Business, and Lessons from the Yankees Pat Rigsby and Eric Cressey discuss CSP's major expansion in Palm Beach Gardens, Florida -growing into a two-building, 31,000+ sq ft "one-stop shop" with gym, pitching lab, PT, conference room, and covered cages/mounds - driven by increased demand after COVID and MLB changes, plus added on-field amenities nearby. Cressey explains why integrating strength, skill coaching, and sports medicine improves outcomes, retention, and business resilience, and shares advice for facility owners on designing scalable systems, especially for scheduling and operations. They cover managing baseball seasonality through sports medicine, in-season training, and skill work, then shift to Cressey's life as a parent of three daughters navigating youth sports and priorities. He shares Yankees takeaways on brand stewardship, professionalism, and avoiding controversy, and previews upcoming CSP initiatives including returning seminars, leveraging the biomechanics lab, and a forthcoming CSP app to replace an unwieldy exercise video spreadsheet. 00:00 Annual Check In 00:54 Florida Facility Expansion 03:54 One Stop Baseball Hub 05:35 Staff Development Space 07:17 Seminars And Mentorships 08:21 Hybrid Performance Trend 10:02 Building A Full Team 14:32 Community Over Tech 17:05 Advice For Local Owners 20:18 Handling Seasonality 22:05 In-Season Revenue Strategy 23:31 Family Life With Athletes 26:25 Juggling Schedules And Sleep 30:07 Yankees Role And Growth 32:04 Brand And Professionalism 38:19 Longevity Through Curiosity 39:37 Whats Next For CSP 42:20 Final Thanks And Signoff

Build a Marketing "Vending Machine": A Predictable System for Leads & Clients Pat Rigsby explains the concept of creating a marketing "vending machine"—a predictable system where you invest in a front-end marketing process and reliably generate leads and clients. He outlines the steps: identify exactly who you want to serve and the problems/goals they have; determine where those people are so you can place your message in the highest-traffic locations (online or offline); create a simple, desire-based introductory asset (such as a book, guide, or lead magnet) followed by an experiential front-end offer, with a preference for free offers to reduce friction and get people through the door. Once you capture contact information, build a robust follow-up system to create brand awareness, familiarity, and know-like-trust, then present a clear offer focused on outcomes and the reasons people struggle to achieve or maintain results. He emphasizes delivering results, building deeper influence once clients are "under your roof," and moving them into an ongoing program. Pat encourages replacing episodic, tactic-by-tactic marketing with this consistent pipeline for stability, freedom, and wealth-building, and invites viewers to email pat@patrigsby.com for help through his Marketing Machine partner program. 00:00 Create Your Own Marketing "Vending Machine" (Intro) 00:10 The Origin Story: Dean Jackson's Vending Machine Concept 01:42 Step 1: Define Who You Serve & What They Want 03:09 Step 2: Put the Machine Where the People Are 04:19 Step 3: Build a Two-Step Intro Offer (Desire → Experience) 05:10 Why Free Front-End Offers Work (Getting Them Through the Door) 06:52 Follow-Up System: Know, Like, Trust on Autopilot 07:33 Convert to the Core Program: Deliver Outcomes & Retain Clients 09:04 Make It Predictable: Percentages, Pipeline, and Consistency 10:20 Wrap-Up + How to Get Help Building Your Marketing Machine

Find out more about Garrett and the Neubie at Neu.fit Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How New Fit's "NEUBIE" Direct Current Device Transforms Rehab, Performance & Recovery | Garrett Interview Pat Rigsby interviews Garrett, founder of New Fit (NEU for neurological + fit), about the NEUBIE ("neuro bioelectric") direct current device and how prioritizing nervous system function can impact rehabilitation, chronic pain, fitness, and athletic performance. Garrett shares his background as a college hockey player and physics major whose injuries and frustration with traditional PT led him to functional neurology, direct current stimulation, and ultimately creating NEUBIE after years of clinical work in Austin and graduate study in neuroscience. They discuss NEUBIE's "mapping" process to identify guarding, excess tension, inhibition, and hypersensitivity patterns, and how direct current can accelerate neuromuscular reeducation to quickly change function—highlighting examples like improved shoulder range of motion in a single session and the "master reset" vagus nerve stimulation-style protocol for recovery. Garrett explains New Fit's growth to 400–500 U.S. clinics plus international distributors, mentions exposure through athletes like Saquon Barkley and discussions on Joe Rogan's podcast, and outlines research including a 150-patient diabetic peripheral neuropathy study comparing TENS (AC) to NEUBIE (DC), showing significant improvements in pain, sensation, ADLs, EMG amplitude, and nerve conduction velocity with direct current. For gym owners and performance facilities—especially those serving older populations—Garrett covers applications for loading muscles with less joint strain, references bodybuilding use (including Dexter Jackson's reported leg improvements leading to a 4th-place Mr. Olympia finish at age 50), and cites University of South Florida studies showing similar acute responses and 8-week muscle growth compared to traditional resistance training. They close with what's next (more research, next-gen innovation, and exploring AI) and how providers or individuals can learn more via www.new.fit and the provider directory. 00:00 Welcome + Meet Garrett & the NEU Fit Mission 02:10 Origin Story: Hockey Injuries, Functional Neurology & Direct Current 03:39 Building the NEUBIE: From UT Austin Clinic to Creating the Device 04:28 How NEUBIE Works: Mapping, Guarding Patterns & Fast Function Changes 08:30 Growth & Marketing: 400–500 Clinics, Pro Sports, Rogan & Industry Shows 12:27 Clinical Proof: Diabetic Neuropathy Study (Direct Current vs TENS) 14:13 For Gym Owners: Compliance + Hypertrophy, "Digital Weight" & Case Studies 19:14 Research on Muscle Growth + Performance & Assessment in Training Facilities 22:12 What's Next: More Research, Product Innovation & AI Integration 24:17 How to Get Started: Website, Provider Directory, Training & Closing

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Harnessing the Power of Audience Building for Business Success In this episode, Pat discusses the critical importance of audience building for achieving business success. He shares insights from his recent experiences at a book signing, a university gala, and a Hall of Fame event, highlighting how building a strong and engaged audience can significantly enhance opportunities and growth. Whether you're an author, a university, or a small business, understanding and implementing audience-building strategies can create more connections, increase visibility, and offer greater leverage in your respective fields. 00:00 Introduction to Audience Building 00:53 Real-Life Examples of Audience Building 02:30 The Importance of Audience in Business 02:45 University Gala: Building Donor Relationships 04:54 Hall of Fame Event: Athletic Department Transition 06:13 Universal Truths of Audience Building 07:41 Conclusion: Make Audience Building a Priority

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- 4 Simple Steps to Make Selling Easy in the Fitness Industry In this episode, Pat shares a practical four-step process to make selling easy and comfortable, especially for those in the fitness and sports performance industry. By shifting the mindset from selling as adversarial to a partnership, Pat outlines how to help clients acknowledge their need for change, visualize their goals, identify the necessary steps, and choose the right program options. This approach not only helps in overcoming the stigma associated with selling but also ensures a constructive and collaborative relationship with clients. 00:00 Introduction to Easy Selling 00:11 Overcoming Sales Stigmas 01:25 Step 1: Identifying the Need for Change 02:25 Step 2: Visualizing the Goal 03:24 Step 3: Demonstrating the Gap 05:01 Step 4: Presenting the Solution 07:33 Conclusion and Encouragement

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Mastering Business Growth: Focus on Your Strengths and Get Help Where Needed! In this episode, Pat Rigsby discusses the concept of 'picking two' to build a better business. He explores how focusing on two out of three key business components—attracting clients, converting them, and delivering services—can significantly improve business success. Pat shares his personal experience, emphasizing that it's okay to seek help for the component you're less confident in. Learn how to leverage your strengths and enlist the right support to create a smoothly running, scalable, and enjoyable business. 00:00 Introduction: The Power of Picking Two 00:11 Understanding the Business Foundation 01:01 Identifying Your Strengths 01:57 Leveraging Your Strengths and Getting Help 03:27 Building a Supportive Team 06:36 Conclusion: Achieving Business Success