The Fitness Business School with Pat Rigsby Fitness Business School - 662 - How to Sell More
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Sell More by Selling What People Already Buy (And Making It Better)
In this episode, Pat discusses how to sell more by focusing on selling what people are already buying, using existing market evidence instead of relying on unproven ideas. He explains that the key is to find what's working in the marketplace and "plus" it by adding value—making it more convenient, niched, faster, more personal, or better suited to a specific target audience. He notes that many successful companies weren't first movers but improved on proven foundations. Using the fitness industry as an example, he describes the evolution from one-on-one training to large group training and why small group training works well: it offers leveraged coaching with more personalization, attracts a premium clientele, requires less space, and allows higher pricing by anchoring against more expensive services. He encourages entrepreneurs to observe what people already invest in and improve it rather than reinventing the wheel.
00:00 Sell More Overview 00:43 Sell What Sells 01:33 Add Value Angles 02:09 Not First to Market 02:43 Fitness Market Shift 04:05 Why Small Group Wins 05:14 Fix Group Training Gaps 05:40 Steal Like an Artist 06:24 Make It Better Close