Relentless Health Value

Shub is the founder and CEO of WiserTogether, Inc. — the treatment transparency company offering a personalized health care treatment decision support solution that helps consumers achieve better health outcomes and payers to save money. He founded WiserTogether based on a personal health experience that he and his wife faced during his wife's first pregnancy. He has since grown WiserTogether into the industry leader in personalized treatment decision support serving millions of consumers and more than 250 employers and health plans. Previously, Shub led the Benefits Roundtable (CEB), providing strategic guidance to a network of benefits leaders at F500 companies. Under his leadership, the Benefits Roundtable grew from launch to 400+ member organizations serving over 10 million consumers. An economist by training, Shub has worked at PwC, Credit Suisse and the Asian Development Bank. He is a published author and his work has been covered by the WSJ, Economist, and Washington Post among others. He holds a Ph.D. in economics from Cornell University. Contact Info: Shub Debgupta CEO, WiserTogether Cell: 202.674.6870 Email: shub.debgupta@wisertogether.com Skype: shubdebgupta

Brian Yarnell, President of Bluestream Health, is an entrepreneur with 15 years of experience creating and commercializing enterprise software platforms across multiple verticals. Prior to launching Bluestream Health in early 2015, Brian founded, managed and sold StarlingHealth, a startup that replaced nurse call systems with multilingual touchscreen interfaces and a clinical workflow platform. Brian has also brought industry-leading technology platforms to market in advertising technology, marketing automation, consumer insights, business intelligence and data analytics. He is passionate about applying this experience to transform healthcare delivery and is active as a mentor to several healthcare and biotech startups. Brian earned a BS in Marketing and International Business from The Pennsylvania State University. If you'd like to learn more about Bluestream Health, you can reach out to Brian directly at byarnell@bluestreamhealth.com.

Jacob is the CEO and co-founder of Wellframe. His work and expertise lie at the intersection of healthcare, technology, data analytics and consumer engagement. He was previously Product Manager at RunKeeper, a leading mobile/web health and fitness platform. Prior to that, Jacob was the Director of Research and Strategy at Dossia, an employer driven health IT initiative. In 2011, he was named a Young Global Shaper by the World Economic Forum. He holds a doctorate in Epidemiology from the Harvard School of Public Health, where his research focused on lifestyle behaviors and cardiovascular health. He completed a Masters in Physiology, with distinction, at the University of Oxford (Exeter College) and holds a BA in Neurobiology, magna cum laude, from Harvard University. You can go to wellframe.com to find out more information.

As Vice President of Engagement at Healthx, Frank Hone leads the engagement strategy area, helping customers to better connect with their members and providers, while developing business models to help improve "action-oriented engagement." The Healthx suite of digital engagement solutions meet the needs and opportunities of a diverse customer base of healthcare payers, with emphasis on administrative cost reduction, member steerage toward best use of the healthcare system, and member health improvement. Frank's engagement thought leadership stems from his experience in consumer and healthcare marketing. He also recently served as Chief Engagement Officer at Healthcentric Partners, Inc., a firm uniquely focused on engagement strategy and marketing consulting for employee health and well-being improvement. Frank was formerly Director of Sustainable Engagement at Healthways, where he led efforts to elevate engagement, give it stronger context, and develop a customer-focused strategic framework. He served as the organization's thought leader and evangelized across the enterprise and with a variety of customers. His 2008 book, Why Healthcare Matters, How Business Leaders Can Drive Transformational Change, was written as an Employer's Guide to Healthcare Consumerism, and offers a blueprint for organizations seeking to adopt a consumer-centric mindset around individual health decisions and healthcare choices. He worked in consumer healthcare marketing with several NY ad agencies, including 12 years at Ogilvy Healthworld, where he served as Executive VP of the Global Business Group, and a member of the Board of Directors. He was responsible for defining and driving organizational strategy, new business planning, service expansion and internal cohesion across 55 network offices in 36 countries. He was an innovator and thought leader in the area of direct-to-consumer (DTC) advertising of prescription drugs at Medicus Consumer/DMB&B and Rubin-Ehrenthal, both NY-based ad agencies. He held account management responsibilities for leading national and global accounts. Frank also ran a new product marketing consulting firm and gained consumer packaged goods experience during his early years in advertising. Follow Frank on Twitter @frankhone, see his LinkedIn profile, reach him by email at fhone@healthx.com, and see more at the Healthx website. For more information, Frank can be reached by email at: fhone@healthx.com, by phone at: 9173757716, or at healthx.com and on LinkedIn.

Jeff Ruby is a health innovator with an extensive entrepreneurial track record in preventive health. Prior to founding Newtopia, Jeff was Co-Founder and Chief Operating Officer of Cleveland Clinic Canada, a collaboration between the Cleveland Clinic Foundation and Canyon Ranch, and Canada's leading destination for preventive health and lifestyle management. Before that, he served as Co-Founder and Chief Operating Officer of Life Screening Centres Inc., a cancer screening and prevention company, alongside a diversified group of international health product and service companies as part of The Copeland Group of Companies. Prior to the Copeland Group, Jeff was a Co-Founder and Director of Operations of Genetic Diagnostics Inc., an early stage biotechnology company commercializing a new genetic diagnostic testing platform. Jeff has a joint Juris Doctorate and Masters of Business Administration (JD/MBA) from Osgoode Hall and the Schulich School of Business in Toronto and a Bachelor of Arts degree from Western University. Jeff is a global thought leader and expert on integrative, personalized and highly engaging strategies to deliver affordable and sustainable health results and behavior change. You can find out more about Newtopia at Newtopia.com, where Jeff encourages you to reach out to the Newtopia staff to find out how Newtopia can work for you and your business.

Bringing over ten years of experience as an entrepreneur and consultant to CipherHealth, Zach Silverzweig works with hospitals to achieve patient-centered care through the elegant application of innovative and forward-thinking solutions. He leads CipherHealth's product and development teams, managing the solution lifecycle from concept to napkin to prototype to launch to profitability. Zach also plays a key role in managing the company's financial operations and helping to shape CipherHealth's corporate architecture. Prior to CipherHealth, Zach served as founder and CEO of an online fitness planning website. Zach has worked as a consultant at Pace Harmon and Archstone Consulting, where he helped healthcare payors, providers and the Fortune 500 improve operations, increase performance, and reduce costs. You can reach out to Cipher Health via cipherhealth.com and send an email at info@cipherhealth.com.

An experienced entrepreneur, Jacqueline has over 15 years of experience in software and health IT, in roles ranging from sales and marketing to system design and project management. Prior to founding Klio Health, Jacqueline was an early member of CRF Health, one of the leading providers of electronic patient diary systems for the clinical trials industry. In her career at CRF Health, she managed the implementation of patient data capture systems in over 50 Phase II and III clinical trials for global pharmaceutical companies across a variety of therapeutic areas. She was also previously on the management team of a venture-backed software startup in Helsinki, Finland. Jacqueline holds an MBA from INSEAD. For more information on Klio Health, connect at: http://www.kliohealth.com https://twitter.com/kliohealth https://vimeo.com/kliohealth To contact Jacqueline Thong, reach out at: https://twitter.com/jacthong http://www.linkedin.com/in/jthong/en Check out KlioHealth.com for more information.

David joined PMI in 1991 as the Director of Marketing. He has served in various business development roles, spending time cultivating relationships with hospitals and health care systems across the country. Prior to joining PMI, he worked with Control-O-Fax, a company that specialized in time-saving solutions and office systems for the medical practice. It was in this role that David gained insight into the importance of proper systems and training for the success of the practice. Company website: httpp://www.pmiMD.com PMI National Conference: http://www.pmiMD.com/ncsa15 (More information about the National Conference) Facebook: Facebook.com/pmiMD Twitter: Practice Management Institute's Twitter - @pmiMD David Womack's Twitter - @davidtwomack LinkedIn: Company Page: https://www.linkedin.com/company/pmimd Group Page: https://www.linkedin.com/groups?home=&gid=4187078

Sarah is a seasoned entrepreneur and marketer with startup in her DNA and a passion for brands. She began her career on Madison Avenue where she managed client relationships and studied what makes people tick at J. Walter Thompson, Ammirati Puris Lintas, and M&C Saatchi, then struck out on her own as a marketing consultant. She has worked with a long list of big brand marketers, including Kellogg, Unilever, MSN, General Motors, Gap, and Bank of America. She's spent the better part of the last decade nurturing two startups she co-founded: Mindset Media, an ad technology platform acquired by Meebo in 2011, and Buttoned Up, a company dedicated to motivating people who are "too busy to get organized" to take the daily, incremental steps required to conquer the chaos. In her free time she provides the VO for nearly all Monster Truck and NASCAR Hot Wheels races held on her two boys' tracks in the basement playroom. Oh, and she does laundry. Lots and lots of laundry. You can learn more about Noom at Noom.com or Noomhealth.com

Ethan received his Bachelors in Health Administration and Information Systems at the University of Maryland Baltimore County. He worked at Johns Hopkins University conducting clinical research with patients which initiated his interest in the consumer-centric healthcare experience. He later worked at a Medical Billing and EHR software company. While there he discovered many of the problems patients face with understanding their medical bills. Ethan was inspired to solve this discrepancy by creating a minimalistic healthcare information portal for consumers to compare healthcare services among providers in their area. Some of Ethan's colleagues and classmates have joined the Compared Care team including Brandon, Compared Care's CTO and Ethan's co-founder. Compared Care is the winner of several awards including UMBC's first ever Cangialosi Business Innovation Competition. You can learn more about ComparedCare at ComparedCare.com, as well as on Twitter and Facebook, or email Ethan directly at ethan@comparedcare.com.