Relentless Health Value

Geraldine Gueron, PhD. Geraldine Gueron is a molecular biologist. She earned her Masters and PhD degree in Biological Chemistry at the School of Sciences, University of Buenos Aires, Argentina. She is currently working in the field of molecular oncology. She has obtained several awards, of note the Prostate Cancer Foundation Young Investigator award and the Innovators under 35 MIT Technology Review Award for her DataDonors.org initiative. She's also a former member of the Associate member council for the American Association for Cancer Research, advocating for the professional development of early career-scientists in cancer research. She's passionate when it comes to health knowledge. In 2010 she co-founded together with Daniel Nofal, a technology entrepreneur, DataDonors.org an open data project that aggregates health data over entire lifetimes to become a revolutionary resource for health research.

Adam Sharp, MD is a founder at par8o and serves as president and chief medical officer. Adam oversees the development of par8o's product offerings, ensuring that the clinical usability and ultimate value to the care delivery process are at the forefront of par8o's development processes. Prior to launching par8o, Adam was a founding team member of SERMO, Inc., where he also served as the chief medical officer and focused on all aspects of the SERMO physician membership experience. In that role, Adam created positive peer-to-peer interactions and ensured that all physician-client engagements were mutually beneficial and rewarding. Adam earned a Bachelor of Science in biology from Indiana University, completed medical school at Tel Aviv University and trained in emergency medicine at the Medical College of Wisconsin. Adam is board certified by the American Board of Emergency Medicine. For more information, check out www.par8o.com.

Toby Hervey is part of the founding team of Pager, a mobile app and service providing high-quality healthcare on demand through doctor house calls, where he oversees operations, partnerships and marketing strategy. Previously, Toby directed strategy and business development for several early-stage, high-growth companies: Waywire, a video-based social network founded by Senator Cory Booker (then Mayor of Newark) which sold to Magnify.net in 2013; Timehop, a digital time capsule mobile app that recently raised a $10mm Series B round; and at the Gilt Groupe, as a founding team member of local services arm Gilt City and menswear vertical Gilt MAN. He received his B.S. in International Politics at Georgetown University. www.pager.com twitter.com/@tobyhervey twitter.com/@getpager You can learn more about Pager at www.pager.com, or by emailing Toby at toby@pager.com.

Dr. Ferdowsi is a Magna Cum Laude Founding Physician at Healthtap, a web service that connects a medical expert network of over 69,000 high quality US doctors with people seeking answers to their health related questions. He is also the founding physician at Concierge Medical Services, a concierge based medical service that provides patients with home-based, compassionate care with an unwavering commitment to excellence for their healthcare needs. Dr. Ferdowsi completed his undergraduate studies at Emory University with B.S. in Biological Anthropology in 1999, and attended Midwestern University for his postgraduate medical studies, graduating with D.O. in Osteopathic Medicine in 2003. After completing his internship year, Dr. Ferdowsi attended Vanderbilt University Medical Center as an anesthesiology resident until 2006. After Vanderbilt University, Dr. Ferdowsi completed his residency in Family Medicine in 2008 in Miami, and has since been practicing in a variety of urgent care, family medicine, and sports medicine roles in different capacities from attending physician to medical director. Contact info: sahba@medicast.co www.twitter.com/drferdowsi www.linkedin.com/in/conciergedoc You can find out more information at www.medicast.com: Medicast is looking to expand out to more Healthcare providers, Health Systems, Hospitals, etc.

Ray has 30 years of experience in the Pharmaceutical industry. He has worked in various segments, most recently in Payer Relations and Specialty Pharmacy. He has participated in the development of Payer and Specialty marketing plans for a Pharmaceutical manufacturer as well as for a Network Management company. Currently, Ray is with Armada Health Care, who recently released its new Specialty Workflow program, ArmadaONE. ArmadaONE is an integrated web-based software platform that optimizes specialty pharmacy operations, prescription workflow and overall patient management. Armada has developed this new platform to seamlessly integrate with pharmacy dispensing systems and workflows used by specialty pharmacies across the country. Address: 100 Campus Drive, Suite 300, Florham Park, NJ 07932 Phone: 973-564-8004 Fax: 973-564-8010 Cell: 520-904-3845 Email: raymond.rede@armadahealthcare.com Websites: www.armadahealthcare.com www.armadasummit.com

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Stacey explains her role as a CEO and Managing Director of Franklyn Healthcom, alongside being host of Relentless Health Value. 01:00 The targeted markets (Healthcare Organizations) that Franklyn Healthcom helps its clients reach. 01:30 How Healthcare Organizations is a catch-all term that includes payers, insurance companies, institutions (like Health Systems), etc. 01:40 Another catch-all term: Risk-Bearers. 02:00 A question that Stacey's clients always have: "How do we communicate our value?" 02:50 "There are two types of people: Those are come into a room and say, 'Here I am,' and those who come into a room and say, 'Ah, there you are.'" --Frederick L. Collins 03:45 The three questions that CEOs will most likely ask when someone tries to sell them something. 06:20 How Pharma companies are not very customer-centric, but in the changing Healthcare landscape they need to become so. 07:20 The importance of understanding the customer's problem. 08:00 Stacey's strategy for understanding your company's value in one simple question. 09:00 Efficiency vs. Efficacy 09:30 "Every business is successful exactly to the extent that it does something that competitors cannot."--Peter Thiel 12:30 Stacey's preferred strategic business model. 12:50 What's on the horizon for Relentless Health.

Joshua Jacobs is an innovative and forward-thinking healthcare executive at Windsor Healthcare Communities, a post-acute and long-term care provider operating approximately 1800 SNF beds in New Jersey. As a generalist that works on a wide scope of Windsor's business, Joshua's cross-disciplinary experience affords a view of operational and strategic challenges that often result in novel solutions. Data analytics, marketplace forecasting, and clinical-operational integrations are some of the focus areas in which he has achieved recent distinction. Joshua also is responsible for Windsor's payment reform strategies, which includes participation in Bundled Payments Model 3, integrating with regional ACOs, and realigning operational priorities to meet the needs of the changing marketplace. Joshua holds a Bachelor of Science from The Johns Hopkins University, an MBA from the New York University Stern School of Business and a J.D. from New York University School of Law, where he was Managing Editor of the Journal of Law and Business. Joshua's pre-healthcare work experience includes periods at Merrill Lynch, The Supreme Court of the State of Israel, and the New York University Investment Office. He is a member of the American College of Healthcare Administrators and the Bar of State of New Jersey. You can learn more by reaching out to Joshua directly on LinkedIn, or at WindsorHealthcare.org.

Jeff brings over 15 years of entrepreneurial experience to his role as CEO at Everseat. He oversees strategic partnerships, product design, sales, marketing and recruiting. He is also significantly involved in fundraising and investor relations. Frustrated by the inefficient, labor-intensive process of calling to book appointments, Jeff co-founded Everseat in October, 2013 as a way to solve the scheduling problems faced by service providers today. Prior to launching Everseat, Jeff spent nine years as President and CEO of Eyemaginations, a software company focused on delivering healthcare information to patients through a cloud-based platform. Jeff was responsible for setting the strategic vision and growing the company from a small start up to a leader in the patient education field with clients in all 50 states and 75 countries. Jeff led the initiative to expand the education platform into other medical verticals and oversaw the launch of its first cloud-based software platform. Earlier in his career, Jeff was an investment banker at UBS, Credit Suisse and Signal Hill. Jeff holds an MBA from the Wharton School at University of Pennsylvania and a BA from Cornell University. He lives in Baltimore with his wife and two young sons. You can learn more at Everseat on the website: www.everseat.com.

For more than 25 years, Patricia has chosen the "road less traveled" in building her career, focused on breaking new ground in order to solve hard problems. She brings executive operating experience from both early stage and mature companies in the medical device, diagnostics, life science companies, including Life Technologies, T Cell Sciences and Sigma Aldrich Corporation. She has brought multiple new products to market in the areas of HIV monitoring; cancer diagnostics, pharmaceutical drug discovery. Prior to founding ActualMeds , Patricia founded RedTail Solutions, a Software as a Service (SaaS) company serving middle-market manufacturers in the global supply chain. While serving as its CEO (2000-2008), she established a new revenue and business model in this segment and built a capital-efficient business that achieved profitability in 2007. Armed with lessons learned in the retail supply chain about the value chain of information, Pat has returned to healthcare at a time when interoperability is one of the keys to its transformation, and she expects ActualMeds to play a major role in it. Patricia holds a B.A. degree in Biology from Kenyon College, an M.S. in Biochemistry and an M.B.A. from Case Western Reserve University. If you want to learn more about Actual Meds you can visit their website at http://www.adheretx.com/.

While struggling to find the right doctor for his wife, Ari Tulla began to see major flaws in the US healthcare system. He realized it was easy to find information about specific diseases and illnesses online, but there wasn't a way for consumers to find local specialists who take their insurance – a connection he calls "the last mile." His frustration with the system and belief that he could build a solution prompted Tulla to co-found BetterDoctor in 2011 with his friend and colleague Tapio Tolvanen. Today, BetterDoctor aims to create simplicity and transparency in the marketplace. Tulla wants consumers to be able to type in a query and immediately be offered a list of qualified physicians in their area. Looking beyond that, he hopes to one day link the best mobile health gadgets and apps to his database of specialists so patients and their information are seamlessly connected to the doctors they're about to visit. Tulla comes to BetterDoctor from Nokia where he worked in game and application design. He brings 15 years of experience and a fierce determination to the young company. More than building a great doctor-finder app, Tulla strives to do it the right way: with trustworthy data, no advertisements, and a keen sense of independence. It's his four-month-old son Max that wakes him up every day, but his drive to fix the system that keeps him going. In his free time, you can find Ari on Northern California's steep cliffs, powdery slopes, big waves or on Twitter @umbar and @BetterDoctor About BetterDoctor BetterDoctor is a comprehensive doctor search tool that brings transparency to healthcare. Since the launch in 2012 BetterDoctor web and mobile apps have helped 20,000,000 patients find the right doctor. The 50 people strong company is funded by first tier VCs and growing rapidly. BetterDoctor apps can be found at http://betterdoctor.com. BetterDoctor's marketing services help doctors focus on treating patients instead of worrying about their online reputation: http://doctor.betterdoctor.com. BetterDoctor's doctor API gives developers access to the best doctor data: http://developer.betterdoctor.com.