Relentless Health Value

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Four things Stacey learned this year hosting the Relentless Health Podcast. 01:00 Number One: The difference between knowing what, and knowing how. 01:45 "We're becoming experts in what, but still very much struggling with the know-how in the equation." 02:00 Number Two: The relevance of Geoffrey Moore's Crossing the Chasm. 04:15 "There are a million different ways to slice healthcare, and a million different ways to transform it." 05:00 The struggle of collaboration in healthcare. 06:30 "The future is here, it's just unevenly distributed." --William Gibson 09:00 The contrast between innovators forging new paths and changes in healthcare, and those who have found innovation in clinging to the status quo. 10:00 The idea of permitting ourselves to find value. 11:45 "There's a big difference between being busy and being productive."

Mr. Tambasco has over 34 years corporate management and start-up experience. He proved to be an early innovator in patient engagement and connected care when he founded, developed, and positioned AccessMyRecords.com in 2005 as the first consumer friendly, subscription-based personal health records service. AMR also offers EHR vendors a certified patient portal. Prior to founding AMR, he developed, streamlined, and positioned businesses to harness growth while providing measurable returns to investors in private and public sectors, including: President of A1 Internet 1999 – 2000; COO of Computer Access 1996 – 1998, then President 1998 – 1999. Between 2000 and 2005, Mr. Tambasco began a private consulting firm where he successfully offered turnaround and corporate structuring services at C-level in an interim capacity for his clients. https://www.linkedin.com/in/lennytambasco You can find out more information at AccessMyRecords.com

Like many of us, Asif Khan worries about the health of his parents. Unlike many of us, Asif took that worry and leveraged twenty years of experience within the technology and global healthcare realm to create a revolutionary cloud-based communication and care coordination platform that streamlines collaboration among health care providers, non-clinical staff members, residents and their families. Caremerge offers HIPAA-compliant secure messaging, shared care plans, real time risk management and proactive quality measures designed to increase quality of life. Designed specifically to meet the needs of a growing market, the platform is easy to launch, simple to use and highly impactful across multiple care settings. Caremerge is funded and backed by Cambia Health, GE Ventures, Ziegler LinkAge Longevity Fund, Generator Ventures (Formation Capital) and Arsenal Venture Partners. Asif holds a B.A. in journalism & history and a B.S. in computer science. He earned his MBA from Booth School of Business – University of Chicago. He is also a Lean Six Sigma Black Belt. You can find out more at CareMerge.com.

Annette DuBard, MD, MPH is the SVP for Informatics and Evaluation at Community Care of North Carolina, where she has led efforts to advance population health analytics and information systems used statewide to facilitate care coordination and quality improvement in practices and communities; to support targeted care management for patients with complex healthcare needs; and to monitor quality, utilization, and cost outcomes. A graduate of Rhodes College and the Johns Hopkins University School of Medicine, she completed family medicine and preventive medicine residency training, with a master's degree in health policy and administration, at the University of North Carolina at Chapel Hill. Her background includes several years of full time clinical practice in the community health center setting, and research interests in underserved populations, delivery system reform, and population health management strategies. Email: adubard@n3cn.orgTwitter: @communitycarencFacebook: www.facebook.com/communitycarenc LinkedIn: https://www.linkedin.com/company/n3cn

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Six things Stacey has learned in 22 years of business. 02:00 The First thing: Your team is really all you have. 05:30 Lesson two: You're not anybody's colleague. 07:00 Number three: Be comfortable making decisions without enough information. 09:30 "No decision, or one made too late, is still a decision." 09:50 "An early decision made without as much consideration is always a better decision than the one made with enough consideration three days too late." 11:15 Number Four: Nobody is going to compliment you, or validate your work. 13:15 Number Five: Being a woman entrepreneur is harder. 17:00 The immediate first reaction meeting people as a woman entrepreneur. 20:00 Number Six: You're always responsible for the bottom line; people are not always going to like you. 24:40 "Creativity and vision is necessarily disruptive." 26:00 Stacey sums it all up.

Dr. Jan Lee is the Chief Executive Officer of the Delaware Health Information Network (DHIN). She is a board certified Family Practice physician with a Master of Medical Management degree and a wealth of leadership experience. Prior to joining DHIN, she was Vice President of Knowledgebase and Content for NextGen Healthcare, a leading vendor of health information technology products and services, where she was responsible for the development of clinical content in 26 medical specialty areas for the NextGen electronic health record. She transitioned to NextGen from a career in the United States Air Force, where she had worldwide assignments in clinical settings from outpatient clinics to medical centers, several academic appointments, and varied leadership and command assignments. She served in a senior leadership capacity at Headquarters, Air Force as the Chief Information Officer of the Air Force Medical Service. She steered management of a $3.2B IT portfolio supporting 130K Department of Defense healthcare employees and 9.1M beneficiaries worldwide. She led implementation of the Department of Defense EHR throughout the Air Force to 75 facilities of all sizes supporting all medical and surgical specialties and subspecialties. She has served on a range of national level committees and workgroups, and is frequently sought as a speaker on health and health IT topics. Her specific areas of interest are health policy and the use of health IT to improve clinical practice and population health. Recent recognition includes listing in "Guide to America's Top Family Doctors" and "Who's Who in America" and selection by "Cambridge Who's Who" as Executive of the Year. You can find out more information at DHIN.org, as well as on Facebook, LinkedIn, and Twitter.

Teresa Rivera joined the Utah Health Information Network in 2007. As President & CEO, she is accountable to ensure that UHIN achieves its mission of providing services that reduce healthcare costs and improve quality and access for the community through exchange and use of administrative and clinical information. UHIN's broad membership includes all the hospitals, ambulatory surgery centers, national laboratories and approximately 90% of the medical providers in Utah. Teresa's past experience includes responsibility for operations as the Vice President of Benefit Administration at BlueCross BlueShield of Utah and client relations as the Vice President of Client Relations at HealthCare Insight, a fraud and overpayment discovery service. She has had the opportunity to work with production, service, technical and membership areas in those companies. Her focus is service, employee development and community involvement which she believes is essential to business success. Teresa holds a MBA with an emphasis in Human and Organizational Development and a Bachelor of Science, Summa Cum Laude, in Management with a minor in Computer Science from Westminster College Teresa is married with two adult children. Her community activities have included working with the Utah Partnership for Education; Salt Lake Community College Customer Service Program and Executive Program Advisory Councils; Utah/Intermountain Chapter of the International Customer Service Association; and the Salt Lake Master Gardener Association and currently is a member of HIMSS and holds a Board position at Mountain West Chapter of AAHAM, Utah Chapter of HIMSS, Strategic HIE Collaborative, HIE User Group and National Association of Trusted Exchange, NATE. You can learn more at www.UHIN.org.

Senior level Healthcare Strategy Professional with more than 15 years of progressive and diverse experience driving revenue and increasing operational efficacy in environments such as healthcare consulting, professional banking, finance, and corporate staffing with an emphasis on results and efficiency. Published Contributor with a half dozen articles published to more than three professional industry magazines including: Behavioral Health Magazine, Journal of Managed Care Medicine, Sales and Marketing Leadership, and Executive Insight: Strategies and Solutions for Healthcare Leaders (2011-2014) Featured contributor to Siemen's Healthworks Collective Blog 2012-2015 Nominated as one of Americas "Who's Who" of professional women executives 2011, 2013 Founder of Giving Time Giving Life Charitable Organization 2010 Volunteer Participation Includes, but is not limited to: MT State Archaeological Foundation; Habitat for Humanity; Boys and Girls Club of Lawrence, KS; Human Rights Watch; Sporting Kansas City Proven ability to conceptualize, develop, and successfully achieve business strategy objectives through comprehensive and cost effective implementation strategies. This experience includes leading national sales teams, driving C-suite level strategy and implementation programs, overseeing all Marketing Department operations, and developing and executing product development and social media strategies. Excellent interpersonal skills with a reputation for logic, efficiency, and versatility. Demonstrated success in achieving sales goals, beginning to end implementation of marketing strategies including inbound, outbound, and social media initiatives. Skilled at developing sound business practices through departmental development, responsibility for budgetary oversight, and revenue driving initiatives which have met or exceeded expectations. You can find out more information about BHM Healthcare at www.BHMpc.com, LinkedIn at The Healthcare Insider group, at Twitter @BHMHealthcare.

Raised in Boulder CO to a preschool teacher and lawyer, with an entrepreneurial mindset. I choose instead to follow a conservative path to medical school. In Orthopaedic residency I disliked just about everything I experienced. Everywhere I looked I found hierarchy, conservatism, and inefficiencies. My daily mantra was to leave as soon as possible. To become my own boss, and make money! This was a dangerous mindset to be in. I was not up to the task, and no amount of future money as a motivator was going to carry me through the 120 hour work weeks. I left in my fourth year to join a technology company. Within six years I had helped create an orthopaedic vertical that grew to 100M in revenue. But we managed to whittle away most of our profits reeducating surgeons. And so when the iPhone/app store became available, and it came without a training manual. I knew the platform had the potential to scale. But even more valuable, at some point that scale would come from patients. My passion today is to pursue my best ideas that leverage mobile democratized health. I have spent time working for a dozen companies, gained an exec MBA, and worked in population health. I could not walk away from what I discovered. I felt I had to pursue the extreme burden of unwanted and low value care at end of life. After three years in that pursuit I feel that I have a meaningful understanding in how to usher in a new approach.

Anuj Desai is the Vice President of Market Development for the New York eHealth Collaborative (NYeC). In this role, he has overall responsibility for business development, fundraising, marketing, and events. Anuj oversees the development and management of strategic relationships and alliances with the various vendors and partners that interact with NYeC. He also leads the New York Digital Health Accelerator, the NYeC Gala, and activities related to national policy development and interoperability. Anuj brings over 15 years of experience in business development, strategy, and relationship management experience in the health care industry. Most recently, he worked in a business development role at Johnson & Johnson focused on developing whitespace strategy and forming business cases for M&A and organic growth in health technology. Previously, he has worked for a software consulting company developing clinical data management tools for pharma and biotech clientele. He received his MBA from University of Maryland's Robert H. Smith School of Business and his undergraduate degree in Biotechnology from Rutgers University. He has been recognized by multiple organizations including Crain's New York Business 2013 Class of "40 Under 40" and Modern Healthcare's "Up and Comer's Award.