The Remarkable CEO for Chiropractors

02:10 – Introducing today’s topic, transitioning from owner-operator to CEO 03:08 – Dr. Pete shares his journey to chiropractic 07:40 – Dr. Stephen shares his journey to chiropractic 12:30 – Being a caregiver and creating an environment for people to be cared for 14:47 – The next level identity required to own a business 15:56 – Why you don’t need to be a business owner in order to be a successful chiropractor 18:20 – The dentistry practice example 19:51 – Dr. Pete’s unique dilemma in his identity shift from owner-operator to CEO 25:50 – Balancing work, life and raising a family of seven 27:48 – The importance of vision, leadership and energy 29:22 – Dr. Pete recalls a one-on-one conversation he had with one of his CAs EPISODE QUOTES“I was looking for a job and something that I love to do like my dad advised me. And, I’m so glad I found chiropractic.” (04:24) “One of the things I would encourage you to do as you’re listening to this is go back to your roots. Go back to the roots of your entrepreneurial journey.” (11:27) “There’s an entirely next level of skill set and identity that comes with actually owning a business, not just working for yourself.” (15:38) “The CEO, at their best, is creating an environment where caregivers can be more successful. They can actually focus on taking care of patients, educating and adjusting, creating value and delivering value.” (17:05) “The thing that didn’t happen for me was I didn’t make that shift in my own identity of being an owner-operator, a chiropractor, a caregiver to becoming the CEO of the business. And, because I didn’t have that shift, I was literally crisscrossed.” (24:49) LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

01:19 – Introducing today’s topic, Preparation01:24 – Dr. Pete and Dr. Stephen announce a special giveaway 02:27 – Dr. Stephen encourages the audience to reach out with feedback03:13 – Why preparation is vital 05:05 – The power of the schedule 07:22 – Mastering time management to prioritize what’s important now and what’s important next08:56 – The Identity Shift 10:24 – The objectives of a CEO 15:37 – Leveraging the assessing process to contribute to your planning and preparation process 17:07 – What are you measuring 18:42 – The importance of organization 19:53 – Mastering transitions 21:38 – Dr. Stephen provides tips and tools for planning and preparation 25:14 – Dr. Pete reminds listeners where they can access the CEO 90-day project planner tool EPISODE QUOTES“What you have to recognize is it’s the fruit of labor. And, it’s really the fruit of hard work, and the hard work really is the bridge to help you get what you want.”  (04:05)  “Preparation precedes the clarity, the peace of mind, the presence and the productivity that you seek.”  (04:47)  “Winging it is not scalable, it’s not durable, and it’s definitely not transferrable.”  (10:02)  “It’s an ‘and’ conversation, not an ‘or’ conversation. It’s what’s important now and what’s important next. The CEO is responsible for both.”  (12:00)  “I love to say that one hour of preparation creates one thousand hours of productivity.”  (13:01)  “I like to say you don’t get what you want, you get what you measure.”  (17:03)  “We learn from history so we can create our destiny.”  (19:12)  “I live and die by my calendar. I live and die by my calendar. If it’s on my calendar, it’s gonna happen. If it doesn’t happen, you should be calling 9-1-1, cause there’s a problem.”  (24:30)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:38 – Introducing today’s topic, Energy, Part 201:45 – Dr. Pete and Dr. Stephen talk about the positive feedback they have received from the podcast 03:02 – Dr. Stephen shares some testimonials from podcast listeners and fellow chiropractors 07:16 – The role of a CEO 09:53 – Surrounding yourself with the right people 12:36 – The importance of vision and leadership 14:03 – Planning, preparing, executing and assessing 17:13 – The shift from owner operator to CEO 20:01 – The Ninety Day Action Plan 23:24 – Reverse engineering our businesses 27:53 – Three projects that will drive you towards your vision EPISODE QUOTES“Energy’s everything. So the business is always a reflection of your energy – your energy and your team’s energy. When the energy’s up, the practice is up. When your energy’s flat, the practice is flat. When your energy’s down, the practice is down.”  (02:14)  “Really the role of the CEO is to raise up everyone else. It’s actually identifying the genius in the people, putting them in that position where they can truly succeed and win, and then shining a light on them and supporting them and helping them elevate.” (07:16)  “The best way to learn what’s coming down the road is to talk to somebody who’s on their way back down that road.” (12:10)  “One of the quotes that I love Dr. Stephen, and I think you’ll love this, is from Dale Carnegie. He said, ‘An hour of planning can save you ten hours of doing.’” (20:03)  “When people ask me what’s my definition of success, it’s like, honestly, it’s being able to watch the sun rise and the sun set every day with my family from our beach house.” (24:31)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:49 – Introducing today’s topic, Energy, Part 101:53 – The two parts of energy02:20 – Revisiting the organizational chart04:03 – The CEO Scorecard05:14 – The importance of focus06:52 – Dr. Pete encourages the audience to go back and listen to Episodes 10 and 11 which focus on the Scorecard07:18 – The Marketing Calendar08:05 – The Body Signals Program12:29 – Dr. Pete breaks down the Scoreboard Tool14:34 – Four specific KPIs of your practice17:23 – The Huddle Sheet20:56 – The three components of the Huddle22:35 – Dr. Pete and Dr. Stephen leave the audience with a special offerEPISODE QUOTES“To you as our listener – you as a CEO – your job is to direct your team’s energy.” (01:43)“As the CEO, our job is to be the magnifying glass. We’ve got to be able to gather up all those sun rays, if you will, all those sun beams, create one laser beam and point it where we want the fire to start. That’s the job of the CEO. We’ve got to be able to say, ‘What’s important now?’” (03:25)“Focus is what makes the difference between busyness and productivity.” (03:58)“A remarkable practice as part of a remarkable life, that’s an energy situation. We say as your energy goes, so goes your business. And I would say, as your team’s energy goes, so goes your business as the CEO.” (06:18)“The power and the dynamic of the Scoreboard cannot be overemphasized here.” (15:48)“Energy is everything – your energy, your team’s energy.” (22:30)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteLink to the Huddle SheetCircle of Docs Website

00:38 – Introducing today’s guest, Dr. Nick Silveri01:19 – What Dr. Nick would do differently about running his practice from Year 105:16 – Challenges Dr. Nick faced in the build stage06:56 – Dr. Nick shares his experience with scalability09:25 – The value of content marketing10:50 – Dr. Nick expounds on content marketing strategy13:52 – Connecting your message with the audience18:44 – The power of leverage and honesty25:06 – Recapping the four seasons of Dr. Nick’s practiceEPISODE QUOTES“The thing that I would have done differently is I would not have tried to have two practices when I had no idea how to do one practice.” (02:40)“I was blessed with being a very mediocre chiropractor so that it was easy for me to replace myself.” (03:35)“If you truly are trying to get a message out there, you have to deliver the message in the platform that people are consuming content.” (15:41)“Any business that I have I am just gonna do the stuff that gives me energy throughout the day, as much as humanly possible. Because I want to end up with more energy.” (20:42)“I think one of my real superpowers is I am so brutally honest with myself.” (23:20)“There’s a difference between getting to see patients and having to see patients and we all know the difference.” (27:02)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:42 – Introducing today’s topic, Training, Part 201:28 – Dr. Pete encourages the audience to revisit the previous episode on Training 02:28 – Why the best investment you can make is training your team 03:09 – Dr. Stephen’s experience with training tools 06:27 – Equipping people with a proper training curriculum 09:39 – Dr. Pete recalls his experience with training tools 11:09 – The importance of having a curriculum 12:07 – Why CEOs need to approach training curriculums proactively 14:14 – The Competency Checklist 16:35 – The football analogy 18:19 – Dr. Stephen leaves the audience with a final observation EPISODE QUOTES“We have to give them the manuals and the videos so that they can train themselves – they can study, and get ready, and prepare for training…and this is where we critique them. And this is where they experience true growth.” (06:34)  “As a CEO, the attribute of a CEO is leadership. The leadership attribute is to create clarity for your team. That clarity follows a curriculum.” (11:51)  “Clarity is the greatest accelerator and the Competency Checklist creates extreme clarity.” (15:32)  “We’re in the business of saving lives, folks.” (17:46)  “You are gonna spend the time. You are gonna spend the focus. You are gonna spend the energy. And, you’re gonna spend the money. My question is ‘What are you spending it on?’” (18:59)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs Website

00:49 – Dr. Stephen and Dr. Pete revisit the six sides to the business Rubik’s Cube 01:45 – Introducing today’s topic, Training 02:02 – Dr. Stephen shares a special announcement 02:59 – Dr. Stephen and Dr. Pete take the time to read some listener reviews 04:23 – Return on investment 07:03 – The sports franchise analogy 10:11 – Solving the three problems regarding training 11:16 – Solving Problem #1: Doctors who don’t train14:31 – Beliefs, values and behaviors 16:27 – Solving Problem #2: Doctors who stop training 20:58 – Solving Problem #3: The problem-solving firefighter chiropractor 24:58 – Dr. Pete tees up the topic of the next episode of The Remarkable CEO EPISODE QUOTES“The best investment you can make is training your team.” (01:53)  “The greatest R.O.I., return on the investment, of your time, of your energy, of your focus, and of your money, is in investing in training your team.” (05:54)  “If we see the reality of what we do and what’s at stake and we don’t respond appropriately, to me that’s an incongruency.” (07:52)  “There’s three things that are going to happen as a result of this [proper training]. Number one: the practice is gonna grow. Number two: your income and impact is gonna grow. And number three is your freedom is gonna grow as a leader.” (11:06)  “Your investment in training your team and developing your team has trumped the value of marketing.” (11:54)  “Training, it’s cultural.” (14:32)  “‘A’ players want to be trained. They want to be developed. And they will not tolerate ‘B’ or ‘C’ players.” (17:10)  “Topgrading says that hiring the wrong person is gonna cost you three times their salary that year. Losing the right person will cost your five times their salary that year. That outta pain you.” (19:10)  “Training implies role playing. You’re either meeting, or you’re studying and learning, or you’re training. And training means role playing.” (23:14)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs WebsiteBOOKS MENTIONEDDrive: The Surprising Truth About What Motivates Us

00:52 – Dr. Stephen and Dr. Pete recap Part 1 of the episode focused on People02:02 – The importance of people doing the right work03:15 – Revisiting the basketball analogy05:13 – Defining ‘scorecards’08:45 – The importance of focus09:34 – Revisiting the three aspects of a CEO’s job10:24 – Dr. Pete poses a hypothetical situation13:34 – Creating greater clarity and focus14:35 – The Retention example17:54 – Creating an understanding of the big picture within your team19:46 – Proactivity vs. Reactivity21:47 – Doing work the right way22:45 – The importance of investing in training your people23:05 – Scalability vs. Durability24:21 – Dr. Pete urges the audience to set a goal and take action to achieve that goalEPISODE QUOTES“When you get the right person in the right position, and they’re doing the right work and they’re doing it the right way, what now is happening is they’re winning and you’re winning.” (01:28)“We love to say, ‘God only makes geniuses.’ And, the job of the CEO is to recognize that and put a person in their position of genius.” (08:00)“Focus is what makes the difference between busyness and productivity.” (08:46)“We like to say, ‘Everyone’s responsible, but only one person is accountable.’” (10:19)“You don’t get what you want; you get what you measure.” (19:44)“Scalability means that you can do more, give more, love more, serve more. You can make a bigger impact and a bigger income, but it doesn’t have to all be done by you.” (23:05)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO Website

01:27 – Introducing today’s topic, People, Part 102:08 – The Four ‘Rights’  02:30 – Dr. Stephen and Dr. Pete read some listener reviews  05:58 – The difference in mindsets between a traditional owner/operator and a CEO  09:38 – Why finding great talent is an investment  11:01 – The basketball analogy  14:03 – Breaking down the core roles of the many chiropractic players  17:13 – Identifying where you fit into your business  19:25 – Analyzing the four boxes of the organizational chart  23:35 – Establishing clarity within your organization  24:07 – The Accountability Chart  25:00 – Dr. Pete talks about the three bullets on a CEO organizational chart  27:48 – Dr. Stephen lists some of the many jobs that comprise a chiropractic practice  31:05 – Dr. Pete invites the audience to join them for Part 2 of this topic on People  EPISODE QUOTES“For you to go full circle and to close the loop with your people, you gotta take four rights. You gotta get the right people in the right position doing the right work in the right way.” (02:08)  “When you get the right group of people in the same room ya know, it’s one plus one plus one equals one hundred and eleven when you’re building the right team.” (05:51)  “Your number one growth strategy is invest in your team. Your number two is marketing. That’s big.” (09:57)  “One of the keys to create alignment in your organization is you have to have clearly defined roles. And, when you have a clearly defined role, the next step would be to find the right person and put them in a position of their strength.” (13:06)  “What we wanna do is we want to take that org chart to the next level and turn it into an accountability chart. And the accountability chart says ‘This is how our business runs.’” (21:58)  “Clarity is the greatest accelerant, right? Accelerant towards what you’re trying to produce.” (23:39)  “I think one of the first people that you should do an accountability chart for is for yourself.” (24:46)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO Website 

01:32 – Introducing today’s topic, Systems 03:39 – The importance of having a mission 05:09 – Dr. Stephen’s recalls the moment he realized he needed systems in place to run his practice 08:28 – Building systems around a team 09:50 – Delegation 12:52 – The ten steps to delegation mastery 13:56 – One: Identify the specific desired outcome 15:52 – Two: Identify the actions that produce that outcome 17:11 – Three: Apply the 80% rule of delegation 18:34 – Four: Identifying the best-qualified team member 19:35 – Five: Setting the expectations and agreements 22:15 – Six: Incentivize 24:50 – Seven: Training 27:22 – Eight: The Reporting System 29:57 – Nine: Establishing meeting rhythms 31:37 – Ten: Assess 32:38 – Dr. Stephen and Dr. Pete reiterate the importance of implementing systems 33:15 – Dr. Stephen and Dr. Pete encourage listeners to reach out for more information EPISODE QUOTES “A vision without systems is a dream, but a vision with systems is a mission.” (02:08) “You can have systems built around yourself. That is not scalable. That is not durable. That is not transferrable. What you’ve done is you’ve built a really good job, but that is not a business.” (08:50) “The most successful companies, what they’ve done is they have a clear premise. They have clear core values defined. They have a clear vision and they have a clear mission.” (15:05) “It’s not enough just to identify that person and then delegate to them. There’s gotta be some follow up and follow through that comes with that. This accountability that comes with delegation is absolutely critical.” (19:43) “You don’t get what you want. You get what you incentivize.” (22:58) “It creates such a peace in the organization, such a culture, when you have the meeting rhythm culture.” (31:31) LINKS MENTIONED Dr. Stephen’s LinkedIn Dr. Pete’s LinkedIn The Remarkable CEO Website