The Remarkable CEO for Chiropractors

01:33 – Dr. Pete and Dr. Stephen discuss the importance of being present 06:10 – Dr. Pete talks about a recent transformation he has integrated into his daily routine 13:37 – Progression, not perfection 16:10 – The power of being 18:11 – The spiritual transformation of becoming a CEO 19:15 – Dr. Stephen provides key takeaways from today’s episode EPISODE QUOTES“A big part of my journey is disciplining myself to be present. You know, one of the greatest forces on Earth is presence – your capacity to be present in the moment. And, for me, winning the day is about being present in today.” (02:56)“I call it my triple-threat position because that’s when I’m going to be the most effective when I’m in my triple threat. Triple threat is ‘spirit right, mind right, body right.’ When I get my heart, head, hands and feet moving in the right direction – all in the same direction – that’s an aligned person. Aligned people are really hard to stop.” (07:15)“It’s not about perfection; it’s about progression.” (13:37)“Start early. Success gets up early. Purpose gets up early. And master, master that morning.” (15:59)“Make little changes. Start with little things that you can do that are gonna change the routine.” (17:02)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessThe Circle Maker: Praying Circles Around Your Biggest Dreams and Greatest Fears

00:44 – Dr. Pete and Dr. Stephen discuss the importance of having vision in 202003:22 – Dr. Pete poses a question to reflect upon pertaining to focus and clarity 07:45 – Introducing today’s topic, Four Ways CEOs Approach a New Year 10:15 – Assessing and reassessing as a CEO 18:18 – The importance of planning and preparation EPISODE QUOTES“I’m gonna challenge you and I’m gonna ask you to write yourself a question that says this, ‘Do I have total focus? Do I have total clarity?’ And be honest with yourself and ask yourself where do you not have focus in your life and where do you not have clarity?” (03:39)“If you lack focus, then what ends up happening is you have just busyness. So you have this busyness around you. Chiropractors don’t starve, they drown.” (06:09)“Here we are at the beginning of the year. Let’s look at 2020. Let’s set goals that scare you and goals that you can smash.” (10:08) “The recruiting of your team is so big. To have everyone involved everybody’s got to have a voice that’s a part of this journey because it’s gonna take everybody to get there.” (16:46)“I like to say, Goals are where we’re going, right? That’s where we’re going. That’s our destination. Our plan is how we’re gonna get there.” (18:43)“As the CEO, what does preparation mean? Largely delegation.” (24:10)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

00:46 – Introducing today’s topic, What Is Your Theme This Year? 02:45 – Dr. Pete talks about the importance of accountability 04:39 – Dr. Pete and Dr. Stephen look back on their themes from prior years 16:24 – How Dr. Pete devises his word and themes for the year21:26 – Dr. Pete’s theme for 2020 23:40 – The football analogy 25:52 – Dr. Stephen’s theme for 2020 EPISODE QUOTES“Focus is what makes the difference between busyness and productivity.” (02:10)“Typically what I’m searching for doc is a word that effects my whole life. My goal is to live an integrated life. We say, ‘remarkable practice as part of a remarkable life and not instead of one.’ What does that mean? You’re not a divided person.” (07:04)“None of us is as smart as all of us.” (14:45)“The way that I get my words is I think, and I pray, and I wait, and I listen. I listen to things that I hear repeated that stand out.” (16:45)“I really believe I’m in a season now, this 2020 is now about a receiving state.” (22:50)  “For us right now it’s really a triple double. We want to double the value that our clients receive from their interaction with The Remarkable Practice. We want to double the revenues of the company, which is very measurable. And we want to double the profit.” (27:48)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

00:44 – Introducing today’s guest, Dr. Mark Mouw05:19 – Dr. Mark’s journey from launching to scaling his business10:27 – The importance of having systems, the right people, and training15:27 – Why training is key17:31 – Mark speaks to the transformation from owner-operator to CEO23:31 – The importance of leadership26:53 – Dr. Pete thanks Dr. Mark for joining the show and for everything he is doing to advance the field of chiropracticEPISODE QUOTES“Everything’s based on your vision, your mission, your core values, and two of our family core values are, number on, freedom, and family, they come first.” (06:39)“It’s ok to change your vision. Cause I felt a little defeated when we did change our model of what we wanted. But, what it turned out to do is it allowed us to really have bigger impact and it made me the CEO of the business I am today.” (12:54)“A vision without systems is a dream. A vision with systems, that’s a mission.” (23:49)“And the reason why it’s so important for us to have this leadership team is the docs that work with me, they’re peers with me in the office. Our patients know that. They’ll see any of the doctors in the office because one’s not better than the other, right? That’s the really cool part about having that leadership team together.” (25:20)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessDr. Mark Mouw’s Website

00:46 – Introducing today’s topic: the Marketing Calendar02:33 – Dr. Pete’s best practices for his approach to marketing 06:41 – Dr. Stephen highlights the importance of staying twelve months ahead 10:11 – Dr. Pete talks about the rhythms of your meetings 15:40 – Reverse engineering your meetings from annual to daily 19:08 – Dr. Stephen recaps the vision story, goals, accountability chart, and the marketing plan 19:47 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode EPISODE QUOTES“I would get sick to my stomach if I didn’t have a plan.” (02:49) “The difference between a dream and a mission is a plan. So, when you have a vision with a plan it becomes a mission.” (09:52) “So what this has done – this discipline, this cadence, these rhythms – they organized me, right? Because I needed to be organized. I needed to come out of this visionary dreamer person.” (12:07) “We have our annual meeting but then we have our quarterly. So, I like to do a quarterly rhythm where we look at the next ninety days. And that’s really important to do that. Again, because we had the whole year already, it’s not as difficult to do the rest of these which are reverse engineering meetings.” (16:21) “And this is where it becomes this cadence, this rhythm that’s just really organized, systematized, and it just becomes manifested. You have to manifest the outcomes that you really desire.” (18:37) “And then you do your daily huddles. And daily huddles is where the rubber meets the road, where everybody holds hands, and we go heart, head, hands, feet. And the feet is on the street.” (21:39)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessLink to Executive Goal Setting FormBOOKS MENTIONEDGood To Great : Why Some Companies Make The Leap and Others Don't

01:11 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 203:34 – Creating clarity and defining success05:26 – Dr. Stephen reiterates the importance of having a vision story and09:37 – Big hairy audacious goals and next happily achievable goals15:31 – Identifying your codifying statement18:46 – Dr. Stephen and Dr. Pete break down KPIs and benchmarks for 202021:58 – Setting goals while keeping the four domains of your practice in mind: Attraction28:21 – Goals to set for conversion32:12 – Dr. Pete and Dr. Stephen remind the audience of a special goal-setting tool that is available to all listeners of The Remarkable CEO32:51 – Goals to set for retention and collection39:44 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episodeEPISODE QUOTES“I don’t want wonkiness. I want clarity. Fuzzy targets don’t get hit.” (06:36)“Goals can be either terrifically motivating to your team or terribly demotivating.” (12:09)“Business isn’t hard it’s organized. You’ve got to organize it.” (15:23)“We’re gonna look at fourth quarter outcomes and then from there we’re gonna say, ‘That’s our, what we would identify as our benchmark.’ This is where we’re starting Day One of Q1 2020 is how we ended Q4 2019. That’s called your benchmark.” (20:56)“If a patient gets to your office and doesn’t convert and doesn’t start receiving the care, we’ve failed. We’ve failed with our objective. Mission has not been achieved.” (28:36)“Dr. Pete, you hear me say all the time, ‘One number is a fact, two numbers are a story.’” (30:25)“We’re in the business of saving lives and, when business is good, everybody wins.” (40:26)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessLink to Executive Goal Setting FormBOOKS MENTIONEDGood To Great : Why Some Companies Make The Leap and Others Don't

00:57 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 102:45 – Differentiating between how an owner operator and a CEO review and set goals06:31 – How a CEO would look back on the year in review10:06 – Dr. Pete adds onto Dr. Stephen’s driving analogy11:52 – The value Dr. Pete places on coaching13:24 – Best practices for The Year End Review15:18 – The importance of ensuring proper information flow16:49 – Balancing goals for 202019:12 – Dr. Pete poses some high-level questions to ask yourself to reflect back on the previous year22:25 – The ‘Win or Learn’ mentality25:16 – Dr. Pete drives home the importance of having these conversations with your team27:14 – Why metrics represent a critical aspect of vision casting30:22 – Dr. Stephen teases Part Two of Goal SettingEPISODE QUOTES“The discipline of this is to be able to gather the data that’s important so that you can make great decisions moving forward. Don’t avoid looking back.” (06:58)“Good leadership is like good driving. What’s good drivng? You’re not just looking one place, right? So, you’re looking out the windshield. You’re looking at the dashboard and you’re looking at the rearview mirror.” (08:08)“If you wanna grow your business, you’ve got to know your business.” (09:32)“Your business can blindside you if you’re not paying attention.” (13:06)“Remember a CEO is two parts heart, one part metrics.” (17:54)“The ‘Win or Learn’ mentality is so helpful to the entrepreneur at every level, to the owner-operator, but definitely to the CEO because it makes you to ask a different question.” (22:44)“Failure is not the opposite of success; it’s part of it. You have to get that.” (23:45)“The only thing I hate more than reports, though, is not knowing my business.” (27:39)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

01:39 – Dr. Pete and Dr. Stephen recap some celebrations in their lives04:01 – Introducing today’s topic, 2020 Vision 04:22 – Dr. Stephen shares his vision story 06:39 – How Dr. Stephen discovered his second calling, to expand the reach of chiropractic07:37 – Dr. Pete speaks to the testimonials and vision planning moving forward 09:10 – How Dr. Stephen is approaching the end of 2019 and preparing for 2020 11:30 – Visualize and Quantify 12:36 – How Dr. Stephen gathers himself to revisit and review the year prior 15:19 – The spiritual element of vision planning 16:17 – The importance of acting now 16:57 – Part One: Visualizing 21:15 – How Dr. Stephen gains clarity when visualizing 23:18 – Part Two: Quantifying your vision 25:46 – Dr. Stephen and Dr. Pete encourages listeners to reach out for help in your vision journey EPISODE QUOTES“I’ve had two times in my life, two seasons in my life where I knew I was doing exactly what I was hardwired to do.” (05:13) (Dr. Stephen)“We lead everything: heart, head, hands, feet.” (08:57) (Dr. Pete)  “I think the human spirit also needs to be fed.” (14:07) (Dr. Stephen)“Vision planning, and reviewing, and visualizing, and strategizing is a spiritual activity. It’s emotional, it’s mental, it’s physical.” (15:49) (Dr. Pete)  “You know I’m a big Navy SEALs fan, and what they say is, ‘The best way to hit a bullseye is to walk up, jam an arrow into the bullseye, and take twenty paces backwards.’” (17:29) (Dr. Stephen) “When you’re a CEO, you do not have that luxury. You have got to be able to have such clarity and you’ve gotta be able to convey it into others. The others that are gonna help you manifest it, they have to share that clarity.” (19:39) (Dr. Stephen)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

00:52 – Dr. Pete and Dr. Stephen recap their weekend 02:43 – Introducing today’s topic, Transitioning from a job to a business 03:51 – Dr. Stephen’s first entrepreneurial experience 07:50 – The mindset of an entrepreneur in the exit stage of a business10:06 – Dr. Stephen speaks to the epiphany he had 13:45 – Avoiding tunnel vision 15:26 – The identity shift from owner-operator to CEO 17:08 – CPC explained 19:40 – Investing in hiring the right people and edifying them 21:57 – Recognizing the key role of the CEO 23:17 – Shifting and scaling priorities within your practice 26:58 – The importance of having a practice where volume and responsibilities are spread out among multiple employees 28:29 – Succession plans 29:19 – Dr. Stephen reiterates that this program is not designed around exit, but rather it’s designed with exit in mind EPISODE QUOTES“What we often say is that, ‘When you own a job, really the job owns you.’ The two step process of having a remarkable practice as part of a remarkable life” (03:06)  “I wish I was more mindful around what I had learned washing windows going into practice, cause ya know what I did? I reverted back to what I had done before, what I’d been trained in, which is being the owner-operator.” (06:24)  “I felt like I was trying to get ten pound of shit in a five pound bag every day.” (12:34)“And that’s where I broke through. And it was literally, I’m need to just focus on creating systems, hire the right people, and commit myself to training and developing these people. Next thing you know, I became a delegation master.” (16:03)  “The three things that need to change for the CEO is you have to have an identity shift, a perspective shift, and a behavior shift.” (25:31)  “What practice would you rather buy? Would you rather buy the practice that I ran, when it was on my back and I was carrying seventy-five to eighty percent of the volume and doing all the work?...Or do you wanna buy the practice where I have three associate doctors and their caregivers, and the volume’s spread across all of them?” (27:07)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

01:08 – Introducing today’s topic, Writing The Remarkable Practice01:13 – Why Dr. Stephen decided to write The Remarkable Practice03:38 – The process of writing this book 05:13 – Hiring the company Scribe and working with Tucker Max 07:38 – How Dr. Stephen initially started writing his book 08:41 – The importance of discovering your passion 09:29 – The biggest challenge Dr. Stephen faced in this endeavor 11:35 – Lessons Dr. Stephen learned from writing this book13:37 – The best way to consume this book 14:48 – The value that The Remarkable Practice provides 15:59 – Dr. Stephen and Dr. Pete invite the audience to join their private Facebook group EPISODE QUOTES“I think we all have books inside of us. I think you probably have a book, or two, or three, inside of you. So, this was definitely something that I had to get out of me.”  (01:24)  “That’s what I was striking the check for. It was like, ‘I need to get this book done. I wanna get it out of me, and I’m gonna cut a check to hire somebody to make sure I get it done.’”  (05:38)  “What a great experience because it forced me to show restraint, and to codify the message into something that was palatable and consumable.”  (07:25)  “The purpose of a business is to add value to another person by solving a problem for them.”  (08:34)  “It’s like the expression, ‘The best way to know what’s coming down the road is to talk to a person who’s on their way back.’ I kinda felt like that.”  (12:47)  “Here’s the thing. This book is chock full of resources. I’ve gotta believe, I don’t know if you can quantify what it’s worth. The book costs X, what you get out of this book is worth Y. It’s far out of balance as far as value.”  (14:48)  “The compound effect of a book, combined with a culture effect of a community, that’s where you get the massive breakthroughs in your business and your life.”  (16:27)  LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteCircle of Docs WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business