The Remarkable CEO for Chiropractors

In this episode, you'll discover:The 3 Levels of Consciousness of Your CustomersBe sure your Payment Plans pass the The 3 P’s sniff test How much would some people pay for your careThe 4 R’s go up when your get your financial model right The most powerful business model in the world Episode Highlights02:25 - Your payment plans should match the three P's. It should be purposeful, possible, and profitable.06:08 - Defining the concept of creating a recurring payment plan.08:54 - Build lifestyle chiropractic care the same as any other lifestyle membership.12:07 - Multi-tiered payment plans have to be a reflection of your purpose and recommendations for care. 16:15 - How recurring payment plans play into your valuation process for your business. 21:29 - Join Dr. Pete and Billy Sticker from Chirocandy as they discuss marketing and the crucial task of staying on top of it. The key to successful marketing is having a clear and compelling message that resonates with the target audience and utilizing the right vehicle to deliver that message. Learn how Chirocandy does that for its customers through the inception of social media in their marketing strategies.  Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoFor more information about Chiro Candy please visit: www.chirocandymarketing.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Before you ask someone to buy increase your KLT FactorK = KNOW…People do business with people they KNOWL = LIKE…people do business with people they LIKET = Trust…people do business with people they TRUSTCreate a deliberate process for all 3 phases of conversion FOLLOW-UP! POST-sales nurture campaigns capture 33% more sales Be ready for the 4 possible responses to your offer  Episode Highlights03:04 - There's a science of persuasion and communication that you must leverage so that you can persuade people to change their behaviors.08:01 - An introduction to the three stages of the conversion process.11:54 - Building that empathetic connection in the first stage of conversion.17:50 - Taking your clients through the 4 Agreements.21:50 - What it means to create scarcity through respect and honor.25:01 - The importance of not taking rejection personally but instead focus on creating that deeper know, like, and trust of those that were still unsure. 29:13 - Dr. Pete sits down to talk with Success Partner, Michael Tokash from Imaging Services. Michael talks about his love for the chiropractic market, his desire to bring it to the forefront and his drive to help chiropractors make informed decisions when it comes to equipment and technology. Michael extols the benefits of clients being able to see the results of their imaging quickly and how digital imaging not only reduces costs in the long run but also how it can help maintain your clientele retention. Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoFor more information about Imaging Services please visit: https://www.theimagingservices.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:How to Use SCORECARDS and Metrics to drive revenue and growthUsing KPI ‘s  and Goals to Drive Productivity and INCENTIVES Understand compensation for the Production-Based Employee CEO’s have a responsibility to drive a profitable business  Episode Highlights02:26 - The second approach to the bonus system is managing by objectives by creating accountability in your business. 06:08 - The differences between a relational and transactional environment. Which do you practice?12:22 - A business builder associate will be energized by the opportunity to have compensation tied to their productivity and their achievement of the goals based on their KPIs.16:24 - When you are managing by objectives, the goal is not to just support them but to help them feel supported, and help them win.18:43 - Building an intrinsic alignment between their personal,  professional, and financial goals and the business growth, creates a win, win, win scenario.21:39 - Looking for a way to enhance metrics, statistics, and reporting in business? Join Dr. Stephen and Dr. Noata Hashimoto from TrackStat, a patient tracking platform that helps to ensure better patient tracking, improves statistics, and enhances communication through online scheduling, appointment reminders, and reviews. With TrackStat you can dig deeper into why a number may be down and identify issues that require training early and easily.  Resources MentionedTo download your copy of the TRP Scorecard and Remarkable Bonus Systems Worksheet, please click here: https://theremarkablepractice.com/podcast-ep196-bonusandscorecardFor more information about TrackStat please visit: www.trackstat.orgTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:The Right Bonus System will ENERGIZE Your TeamWhy you should make it YOUR GOAL to bonus your team. How to set your Bonus Budget Discover WHEN to bonus, HOW to bonus and WHO to bonus. Do You Have a PROFITABLE Business Model? Episode Highlights01:58 - You are developing leaders, evaluating your team and valuing them in a way where you're able to compensate them well for the work that's being done.07:39 - The first concept for the bonus system is to manage Expectations and Agreements.14:39 - A look at establishing your base case scenario in order to determine where you can make changes for growth.19:27 -  If you're setting your goals at base case scenario, anything above base case would be considered a super threshold and that's when our bonus system starts to kick in.25:46 - Setting up a bonus budget and how to ensure you have the money set aside instead of dipping into savings. 28:39 - When you combine the bonus system and quarters with the scorecards, where you are meeting in and checking in on a weekly and monthly basis it decreases the chances of someone gamifying the system.29:39 - An example of how to calculate the amount of bonus everyone receives. Resources MentionedTo download your copy of the Remarkable Bonus Systems Worksheet, please click here: https://theremarkablepractice.com/podcast-ep195-bonusworksheetTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:The First Driver: How to Create A Purpose-Driven Practice  The Second Driver: How to Create A Team-Driven Practice  The Third Drive: How to Create a Data-Driven Practice Audit your business, grade your measure of alignment and make the necessary adjustments.  Episode Highlights02:33 - The significance of being committed to alignment throughout your practice.08:56 - Your purpose is the foundation of your practice, followed by team and data11:37 - To be purpose driven means you have a vision and a mission.19:07 - Once your purpose is established it is naturally going to move into the team and developing that purpose driven team.25:47 - Find your points of resistance, people who are not engaged and participating. 28:05 - Get your processes in alignment so that there is a systemized approach to meetings, training, and your data reports.  Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Be Intentional and Deliberate: Environment Trumps Will-Power The Above-Down, Inside-Out Family What BUBBLE do you want your kids formed and shaped by in today’s world?Healthy and Happy children are the key to living a Remarkable Life Raise the Adults that You Want to Spend Time With  Episode Highlights04:34 - Your families represent your brand. They represent your message.06:46 - We can often see things that we are doing at work that would integrate well into our family life and vice versa. 11:38 - They say that you cannot raise your kids in a bubble but you can, just choose the bubble that you want to raise them in. 15:32 - What is the intention behind everything that we do? We are raising children so that we can send them out ready to go. 19:45 - You have a window of opportunity that has to be protected. Create a safe haven for them to learn who they are.  Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The associate doctor role done right is essential for your business to scale well. Success in this relationship means having the answer to three critical questions. First, knowing what you want to accomplish as a business owner brings in an associate. Next, knowing what the associate doctors role will be within the business. And lastly, knowing how the relationship will end. This seems simple right, truthfully, it’s easier said than done. Thankfully, we have done this right many times and now we are here to help you.  Episode Highlights02:32 - A recap of Episode 191 about when it is time to bring in an Associate Doctor and how different doctors are hardwired for different outcomes.11:02 - Identify your own zone of genius so that you can pinpoint where you need to be and have an Associate that works in their zone of genius. 15:12 - What is your reason for bringing in an Associate; growth or freedom?20:54 - A look at the long term relationship building between a caregiver associate or a business builder27:21 - Setting up different compensation models based on the different expectations, agreements and roles.  Resources MentionedFor more information about the Remarkable Associate Doctor Program, please visit: https://theremarkablepractice.com/rem-associate/  To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The reason why 67% of associate doctor relationships fail is because the CEO is missing at least one key piece of the puzzle. Remarkable CEOs must get this one key relationship right to scale the business successfully. In this episode, we uncover the 6 reasons associate doctor relationships fail and where you need to focus as the CEO to make the associate doctor experience win-win-win! Episode Highlights04:05 - As you are going from building into scaling, one of the criteria to transition is bringing in an associate doctor.08:54 - There is a disconnection with doctors who don’t know how to effectively bring in an associate as well as associates who do not understand the significance of their role. 12:07 - There's a whole spectrum as far as how people are hardwired to behave and this may be amplified for chiropractors. 18:14 – You have to have a bigger Why than what you could ever accomplish on your own. The Why has to be big to be able to make room for other people with their Why to come with you.23:50 – If you don't have a system in place for training, onboarding, developing, retaining and accountability, then it is not time to bring in an associate doctor.25:19 - A breakdown of the 6 things you need in place to be able to effectively bring in an associate.  Resources MentionedFor more information about the Remarkable Associate Doctor Program, please visit: https://theremarkablepractice.com/rem-associate/To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:What makes you unique in the marketplace?Find one thing, make that essential, then 10X itThe CEO must Drive the narrative - market message and promise Your unique success proposition for your patients and your community All additional recommendations should support and optimize the effectiveness of the chiropractic adjustment - not detract or distract  Episode Highlights02:26 - You have to ensure that all your patients understand the Main Thing, which is the Chiropractic Principle.  But as you incorporate other parts of a wellness lifestyle it is easy to lose sight of it. 08:10 - When you pivot, you still must have your pivot foot planted firmly on the principle of chiropractic. Everything you do in your practice should be to support and optimize the effectiveness of the chiropractic adjustment.15:08 - Because people are coming with more and more complex issues, as you bring in more services, ensure the patients understand how it relates to their chiropractic treatment.18:17 - Stay focused on the unique thing that you have to talk about, that chiropractic care is a lifestyle success strategy for healthy human beings and you have all these complement services around to support it.  Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Everything we want out of our business can be found on the other side of greater accountability  The key difference between training and meeting Success hack and success strategies that pay you back 52 weeks per year Empowering leaders who need to lead Helping your overcome your inner control freak  Episode Highlights02:04 - Optimizing the rhythms of your business is truly taking it to the next level.06:45 - The action step of scheduling out your meetings, and meeting rhythm for the year creates greater accountability.11:12 - If you want your business to be one that everybody wins, it comes back to these rhythms having structure.18:07 -  The structure of the meeting enables the function of being able to delegate the leadership to another person.22:49 - Your meetings should lead to positive change, to growth, to transformation leading, to the outcome that you want to create. 23:37 - Your job as the visionary is to elevate the energy of the room and get everybody engaged. 26:17 - Dr. Nick Silveri, from LVRG Media joins Dr. Pete to share his insights on leveraging AI in content marketing for chiropractors.  Listen as he discusses how it can be used to speed up research, develop key talking points and provide a great start in creating your own authentic content. Resources MentionedTo download your copy of the Team Meeting Agenda PDF, please visit: https://theremarkablepractice.com/podcast-ep189-teammeetingFor more information about LVRG Media, please visit their web site at: www.lvrgmedia.comTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business