

The Remarkable CEO for Chiropractors
Dr. Peter Camiolo and Dr. Stephen Franson
Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!
Episodes
Mentioned books

Jul 4, 2023 • 57min
208 - What is YOUR Personal Leadership Style?
In this episode, you'll discover:Become the leader that you would hire to replace YOU.Understanding the benefits and pitfalls of the relational and transactional leadership styles.The benefits of becoming an integrated, transformational leader.3 steps to becoming a more TRANSFORMATIONAL Leader Episode Highlights03:53 - The importance of continuous development and transformation in leadership, regardless of career stage. 08:08 - Leadership is critical for success and you need to be mindful and intentional about the leadership in your own organization.10:26 - What type of leader are you, transactional and relational? The goal is to become a well-rounded leader through transformation.13:43 - The text discusses the differences between relational and transactional leadership styles and highlights the strengths and shortcomings of each approach.19:20 - Your transformational leadership style should be felt throughout the organization and its stakeholders.23:40 -Balancing transactional and relational approaches to build a complementary leadership team.29:40 - The journey towards transformation requires humility and a clear plan. 37:49 - Dr. Pete sits down with Success Partner, Dr. Roger Sahoury of SprintSet to learn about his energizing weight loss system, which he developed as a solution to address joint pain, inflammation, and excess weight. Join as they explore Dr. Roger's journey, his impactful SprintSet system, and how he is helping doctors prepare for future success. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information SprintSet about please visit: www.sprintset.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 27, 2023 • 39min
207 - Who's In YOUR Foxhole?
In this episode, you'll discover:It’s critically important for CEO’s to have an inner circle.You must make your inner circle a priority and make investments to make it happen.Being a leader can be lonely…do not go it alone.The most successful CEO’s have multiple foxholes - both personally and professionally. Episode Highlights03:18 - The importance of intentionally investing in relationships and finding like-minded individuals to surround oneself with.07:37 - There's multiple tribes across the landscape of the profession in order for you to pull from to create your tribe. Be conscious of that and build on it. 11:02 - Being a lonely leader is not a lifestyle however creating small groups is transformative for the development as a leader.15:37 - Invest in personal relationships for a remarkable life and practice, including creating a close support group ("foxhole") for family, fitness, and hobbies. Saying yes to one thing is saying no to many others, so prioritize relationships and invest in them deliberately.19:15 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the importance of creating a strong online presence through a high-converting website that authentically represents a chiropractor's practice and attracts quality new patients.learn how to you can create r an emotional connection with website visitors and address frequently asked questions in a blog to save time and attract patients. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Perfect Patients please visit: https://www.perfectpatients.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 20, 2023 • 38min
206 - How to Grow Your Business Using LEVERAGE not Brute Force
In this episode, you'll discover:To have a remarkable business you must use leverageIt is almost always a WHO not a HOW questionLet the data tell you what to do and where you need to focus Each domain in a lever, lacking depth in any role is a point of exposure for youTake time to answer the one question that will change the game for you Episode Highlights02:39 - The importance of building the bridge of leverage to allow yourself to cross to the other side of success and remain in it. 06:39 - Metrics help identify areas of focus in a data-driven business; leverage in marketing, sales, delivery, caregiving, and team building is essential for success. 10:23 - Assess business functions, who is responsible for them and if it is optimized. Look ahead and create a best case scenario using leverage for growth.13:37 - Internal, external and digital marketing should be leveraged, and there should be multiple people handling conversion, sales, delivery and team building. 18:36 - Asking what happens to your business if you take 90 days off is an important question to consider for a better quality of life. 21:46 - Success Partner, Dr. Joseph Esposito joins Dr. Pete discusses how AlignLife’s team provides valuable marketing and operations services to save doctors time and resources, allowing them to focus on providing excellent care. Listen as they discuss the four seasons of operating a business and touch upon exit strategies that can increase the sale value of your chiropractic business. Additionally, they explore how AlignLife supports doctors in scaling their practices as well helping doctors open a practice straight away, whether they are coming out of chiropractic college or an associateship. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about AlignLife please visit: https://www.alignlifeopportunity.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 13, 2023 • 50min
205 - Why Hiring 2 Associates is Easier (and More Profitable) Than 1
In this episode, you'll discover:Creating True DurabilityUnderstand the operational and financial side the multi-doc business model The competitive advantage: art of facilitating a healthy competitive dynamic igniting growth. Be an investor and take a 3-year view of the economics of the associate doctor business. Turn your mission into a math problem, like the multimillionaire DC’s do! Episode Highlights04:07 - The mechanics and economics of running a multi-doctor multi-associate doctor business.09:25 - Discover how having multiple Associates in the practice leads to the durability of the business and the impact you want to make in your community.15:14 - Create that win-win environment by hiring the different types of Associates that will work for your business and your patients.24:06 - The gap between scalability and durability.27:18 - The mathematical logistics of hiring two new associates at the same time.30:27: Dr. Pete Camiolo is joined by Success Partner, Keith Pendleton, an attorney who has developed the best medical packet for personal injury cases which puts the science of chiropractic and adjustments in the front engine of the train. Discover how he weaves it into a family-friendly environment, emphasizing the importance of creating a firewall between the "dark side of PI" and the patient's healing environment. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about Keith Pendleton please visit: https://brc.best-practices.us/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 6, 2023 • 40min
204 - Scratching Your Own Itch
In this episode you'll discover:How to build a second business without destroying the firstTurning Your Practice Pain into a 2nd BusinessCan you be a Chiropractor AND run a second business successfully?Having Your Cake and Eating it Too… Episode Highlights02:49 - Dr. Tabor Smith shares how chiropractic transformed his life leading him to pursue it as a career. 05:25 - Creating awareness for spine health can lead to healthier habits like regular exercise and chiropractic care.09:27 - The current influx of technology is having a negative impact on the spine such as prolonged screen time leading to spinal degeneration. 12:19 - By emphasizing the importance of lifetime spinal hygiene and creating that mindset in your patient, retention rates can increase dramatically. 16:10 - Spinal hygiene products can provide simplicity for patients and increase compliance.21:20 - Encourage spinal health routines in your team as well. This will boost confidence, energy and congruence.25:29 - The benefits of being an entrepreneurial chiropractic couple. 30:24 - Lessons learned from having multiple businesses. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information please visit: www.RetentionChallenge.com and www.ABetterWayMovie.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 30, 2023 • 49min
203 - Price Testing
In this episode, you'll discover:What is your conversion rate telling you about your pricing? Why 65% of people won’t notice a 15% price increase. Key metrics to watch as you increase your prices. When it comes to price testing the juice is worth the squeeze Episode Highlights02:37 - The goal of price testing is to ensure that you are capturing as much value as you are delivering and getting paid what you are worth.05:01 - It is necessary to create, deliver and capture value for a higher level of patient experience and fair exchange. 08:54 - Chiropractors should increase prices as demand for their services is going up. High conversion rates may indicate that prices are too low.15:02 - You need to test prices and monitor relevant factions while adjusting them to avoid undermining the long term goals of the business.20:01 - Have conviction in the pricing decision to avoid reverting back to old prices at the first sign of opposition.27:56 - Success Partner, Dr. Steven Kirby from Chirolaunch, joins Dr. Pete to discuss the importance of marketing in business growth and highlights his experience utilizing digital marketing to expand his practice in Melbourne. The episode delves into the current marketing landscape, emphasizing reactivation campaigns and exploring the effectiveness of platforms like TikTok and VPNs. Understanding your current practice is also crucial in marketing and this insightful conversation is a must-listen for business owners looking to grow their own ventures. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about ChiroLaunch please visit: www.thechirolaunch.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 23, 2023 • 38min
202 - Leading Your Team Through The Next Cycle of Your Business
In this episode, you'll discover:Assess the Past, Apply in the Present and Ascend into the Future How the 4 Domains of your practice evolvesYou are being groomed right now for what happens Next and UltimatelyGrow up and grow into the leader your business calls for Next Episode Highlights04:34 - The first shift that must happen is an identity shift. 07:12 - An overview of the three step ascension process from owner to CEO.12:51 - The demand and value of chiropractic is increasing so we need more leaders to continue to step up in our profession.15:15 - The Life of Probability vs the Life of Possibility21:06 - Recognize when a team member needs a slip-in check in order to help them become better leaders.25:32 - Dr. Pete sits down with Success Partner Justin Maxwell from Big Life Financial, who is passionate about helping people keep more of the money they make through automation, systemization, and simplicity. Listen in as they discuss the importance of automated savings and how it can lead to financial independence, as well as the common pitfalls many people face when it comes to managing their money. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about Big Life Financial please visit: www.biglifefinancial.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 16, 2023 • 39min
201 - The Most Important Business Metrics
In this episode, you'll discover:Top 5 Business Metrics the Remarkable CEO must ownAs you make the Ascension from Owner Operator to CEO to Investor, you must have a different perspective of your business. Navigating the Identity Ascension and the metrics to guide you Determining the Metrics that Matter right now for your business Episode Highlights04:09 - Discover how the identity of an Investor is different than that of an Operator07:35 - The rule of 40 is a great way to measure the health of a business.09:47 - How to calculate the Rule of 40 with your top-line revenue growth. 11:51 - Uncovering your RPE - Revenue Per Employee15:32 - Know your Compounded Annual Growth Rate16:34 - Discover the two soft scores that you should know as part of your metrics.19:20 - Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in a Success Partner interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line. Resources MentionedFor more information about Innate Radiology please visit: https://www.innateradiology.com.au/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 9, 2023 • 43min
200 - Grit: The Most Important Quality of the Remarkable CEO
In this episode, you'll discover:Being a Remarkable CEO calls for everything you’ve got!Adversity is simply a workout to a CEO3 ways to build grit nowThe On-Purpose CEO who has GRIT is unstoppable Episode Highlights02:14 - Grit is the resolve to grow in character and capacity, to develop the strength that's required for where we're going next.06:55 - The entrepreneur is the person who is willing to start sprinting, when you don't know how long the sprint is going to be.11:47 - Grit is not about perfection. It is about progress18:27 - You need to challenge yourself to do hard things every day. You have to do the hard stuff to develop those muscles. 22:54 - Think about all the challenges you have overcome and determine what you need to become in order to develop more grit and walk your vision story.26:26 - Success Partner, Dr. Richard Sawyer of Spinalogic, joins Dr. Pete in a discussion about the need for business to optimize their operations and ensure that everybody is spending their time effectively. With Spinalogic, time-consuming activities such as creating care plans, can be done with a few clicks of a button allowing you to spend time where it is needed, with your clients. Listen as they discuss how leveraging technology can align the vision, mission and values of a business. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about Spinalogic please visit: https://spinalogic.org/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 2, 2023 • 51min
199 - Remarkable Money Mindset
In this episode, you'll discover:Understand how a broken money blueprint is undermining your business and what to do about it. The natural expression of a healthy business is growth. Recognize the 4 stages of value and where your business may be getting tripped up. The identity shift and mindset shift that will change the money game. Episode Highlights03:37 - If you allow those limiting beliefs to create capacity blocks in the growth of your business, it will reduce the impact you make in the community and ultimately, the income that you're going to make as a business owner.08:16 - The interference to the growth of a business from a revenue perspective can be looked at in three overarching categories; your mindset as the owner, your mindset as a chiropractor, and the mindset of your team.12:41 - Uncovering the challenges of not having a vision for your financial future.17:06 - The importance of vision and alignment with yourself, your beliefs and those around you. 22:04 - The limiting belief around the “you can just make more money” and its alignment within abundance values.26:16 - The 10% rule, which is you'll have a visceral emotional response to something that fluctuates 10% of your net worth in either direction. 32:04 - The four stages of value creation: Creating Value, Delivering Value, Adding Value and Capturing Value.37:00 - Join Dr. Pete as he talks with Success Partner, Dr. Andrew Powell from Better Balance Orthotics, who shares his journey with the unique orthotics company, the science and neurology behind their innovative product, and his experience in scaling and growing the business. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about Better Balance Orthotics please visit: www.betterbalanceorthotics.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business


