Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amy CriderHype man & Announcer: John PotitoTimestamps:00:06 Introduction01:20 Amy's marketing insights02:31 Career journey unfolds04:08 Handling global accounts05:49 Balancing parenthood, career07:22 Utah Travel Tales08:16 Building affiliate relations10:18 Evolving marketing strategies13:34 B2B marketing deep dive17:37 Testing marketing strategies23:15 Prioritizing business improvements

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Patrick MoranHype man & Announcer: John PotitoTimestamps:00:06 Podcast kickoff introduction00:49 Casual football discussion01:49 Patrick's marketing expertise03:06 Growth marketing evolution05:06 Challenges in multi-device ads07:01 Retention strategy insights09:59 Analyzing LTV and CAC13:10 Marketing and product synergy17:01 Budgeting for marketing impact22:01 Effective testing and ROI27:10 Creative content's crucial role32:40 Aligning expectations in management

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Rabah RahilHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Office vibes discussed01:35 E-commerce journey begins05:10 Insights on Instagram ads09:09 Scaling ad challenges15:08 Transparency in business20:24 Valuing individuality25:39 Affiliate marketing dynamics30:24 Startup and team culture35:25 Concept of living gaps44:27 Ad creativity explored53:06 Closing remarks and plugs

Ad Measurement Veteran, Andrew Covato, shares insights on challenges in ad measurement and ROI measurement. They discuss the importance of incremental ROI and smart measurement choices, as well as the influence of Netflix's culture on their work approach. They also highlight the value of soliciting dissent and having a growth mindset in scientific research.

Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart, shares his expertise in analytics and strategy. They discuss the importance of geo level testing and the dynamic between finance and marketing. The significance of objectivity in marketing and finance collaboration is emphasized. They also talk about the value of open source models and building in-house. Factors to consider when counseling brands on marketing spend are discussed, as well as a fun football team and player discussion.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nicole PhillipsHype man & Announcer: John PotitoTimestamps:00:00 Introduction 01:06 Introducing CATCH: AI-powered product recommendation platform06:42 Value proposition and inspiration behind CATCH09:18 Evolution of CATCH's platform and new features11:42 Building trust with customers and target audience14:43 Monetization strategies and successful brand partnerships16:24 Free to paid model and VIP option18:32 Data-driven approach and partnering with brands20:49 Challenges of building a technical product without expertise23:03 Personal interests and involvement in local organizations24:31 Sleepovers in haunted places and concluding remarks

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: George YuhbaHype man & Announcer: John PotitoTimestamps:00:00 - Introduction02:17 - Journey and Role of Affiliate Marketer George Yuhba05:33 - Paylode: Publisher Development Expertise09:27 - Affiliate Marketing Evolution Overview13:43 - Clearing Affiliate Marketing Misconceptions18:44 - Enhancing Affiliate Programs21:11 - George’s checklist of optimizations.;27:29 - Affiliate Marketing's Future Growth30:07 - Diversity in Affiliate Marketing37:44 - Key takeaways from experiences44:10 - “AHA” moments in experiment testing47:02 - Fun Facts about George Yuhba

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brian MarcusHype man & Announcer: John PotitoTimestamps:00:00 Introduction 06:42 Brian Marcus' Experience in Affiliate Marketing15:54 The Importance of Customer Focus in Marketing23:40 Brian's Experiences at Google and Teespring31:00 Qualities of Effective Leadership in Building Teams36:06 Love for Music and Creating Immersive Experiences41:27 Collaboration and Inspiration for the Album46:19 Appreciation for Creativity and Innovation in Music50:10 Closing Remarks

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Alexa KilroyHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast01:44 Alexa's unconventional journey into marketing space04:08 Building a marketing team from scratch06:38 Success of community engagement at Triple Whale09:22 Supporting events and experiences for community building12:11 Importance of genuine community building efforts15:01 Examples of successful community-building events18:06 Agile approach and learnings from Triple Whale20:19 Hiring based on energy and adaptability23:16 Interviewing process and the "airplane seat principle"25:31 Optimizing subscription programs for higher customer lifetime value30:39 Strategies for engaging with the community35:29 Enhancing customer experience and increasing subscription revenue

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Chris TradgettHype man & Announcer: John PotitoTimestamps:00:06 Introduction: Tye De Grange and Chris Tradgett01:24 Chris's background: Pub management to affiliate marketing03:10 Early days of using HTML and print06:40 BIAT's success and hosting affiliate events08:28 Lack of transparency in affiliate networks09:13 Growth of BIAT and working with big programs10:55 Importance of spare cash capacity for advertisers12:17 Acquisition of BIAT by Awin and success stories13:32 Running successful programs and finding affiliates15:00 Early days of Linkdex and finding affiliates16:15 Manual SEO analysis and attending conferences17:44 Benefits of using publisher discovery for recruitment19:02 Manual tool for analyzing domains and programs20:48 Partner Marketing Related Products23:42 Great Value Props in Product26:28 Working with Visionary and Integrator29:50 Where do we land in years down the road?32:40 The problems in an average program37:14 Server-to-Server Tracking41:12 Talking about transparency44:18 Budgets for Affiliate Programs46:01 Performance Marketing Space of US & UK