MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Apr 5, 2019 • 16min
How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch
Joining us today is Jack Haldrup, Founder and CEO at Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Co. is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. Prior to this role, Jack worked as a Senior Project Manager at Rockbeam Solutions. Show NotesConnect With:Jack Haldrup - Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 4, 2019 • 22min
Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch
Joining us today is Jack Haldrup, the founder of Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Company is an omnichannel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. Prior to this role, Jack worked as a Senior Project Manager at Rockbeam Solutions. Show NotesConnect With:Jack Haldrup: Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 3, 2019 • 18min
How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey
Today we continue our conversation about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Yesterday, Eli told us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels, and today we're going to talk about best practices for using the data collected in marketing surveys specifically for creating SEO content. Show NotesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 2, 2019 • 22min
Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey
Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Today, Eli tells us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels. Show NotesConnect With: Eli Schwartz: Survey Monkey // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 1, 2019 • 11min
March Update: MarTech Podcast Is One Year Old!
This is our 12th monthly update, which means the MarTech podcast is officially one year old! As a community, you've downloaded this podcast over 120,000 times. Show NotesConnect With: The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 29, 2019 • 20min
Agile Marketing Week: Building an Agile Marketing Stack - Roland Smart // Pantheon
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss building an agile marketing stack. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 28, 2019 • 19min
Agile Marketing Week: How WebOps Promotes Agility - Roland Smart // Pantheon
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how WebOps promotes agility. Show Notes Connect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 27, 2019 • 15min
Agile Marketing Week: Agile Content & Driving Sustainable Growth - Roland Smart // Pantheon
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss agile content and driving sustainable growth. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 26, 2019 • 18min
Agile Marketing Week: How to Approach Agile Transformations - Roland Smart // Pantheon
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how to approach agile transformations. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 25, 2019 • 19min
Agile Marketing Week: Applying Agile into the Marketing Operations - Roland Smart // Pantheon
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss applying agile into the marketing operations. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
