MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Apr 19, 2019 • 18min
Paid Social Week -- Are Twitter, Pinterest, Quora, or Reddit worth testing? -- SoSo Sazesh // Growth Pilots
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, the Founder of Growth Pilots. Today we discuss using niche social platforms like Twitter, Pinterest, Quora and Reddit. Show NotesConnect With:SoSo Sazesh: Growth Pilots // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 18, 2019 • 15min
Paid Social Week -- Performance Marketing for Millenials using Snap -- SoSo Sazesh // Growth Pilots 4
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today we discuss how to reach the kids using millennial focused social advertising channels like Snapchat. Show NotesConnect With:SoSo Sazesh: Growth Pilots // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 17, 2019 • 24min
Paid Social Week: For B2B is LinkedIn your best PPC Channel? -- SoSo Sazesh // Growth Pilots 3
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today, we discuss using paid social to drive B2B growth and specifically focusing on how to use LinkedIn. Show notesConnect With:SoSo Sazesh: Growth Pilots // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 16, 2019 • 29min
Paid Social Week: How Dominant Are Facebook & Instagram for PPC? -- SoSo Sazesh // Growth Pilots
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today we discuss how dominant Facebook and Instagram are as players in the paid social space. Show NotesConnect With:SoSo Sazesh: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 15, 2019 • 25min
Paid Social Week: Universal Tips for Optimizing Paid Social Campaigns -- SoSo Sazesh // Growth Pilots
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, the Founder of Growth Pilots. Today we discuss the current landscape and relevant players in the paid social space. Show NotesConnect With:SoSo Sazesh: Growth Pilots // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 12, 2019 • 20min
Integrating Event Based Location Targeting & Analytics -- Jeff White // Gravy Analytics
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business. Show NotesConnect With:Jeff White: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 11, 2019 • 20min
Digital Activity vs Real World Event Targeting -- Jeff White // Gravy Analytics
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business. Show NotesConnect With:Jeff White: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 10, 2019 • 20min
Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results
Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show NotesConnect With:Henrik Becker - Net Results // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 9, 2019 • 26min
A Pro's Guide to Buying MarTech Software - Henrik Becker // Net Results
Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show NotesConnect With:Henrik Becker - Net Results // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 8, 2019 • 36min
Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career day is Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show that helps business professionals and entrepreneurs unmask themselves, show up every day in situations as their true selves, and reach levels of success that they desperately crave. Show NotesConnect With:Josh Cary - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
