MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jun 22, 2020 • 22min
How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 21, 2020 • 23min
Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media
Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytelling with smart business practices and technology. In part 2 of our conversation, we discuss applying programmatic ad buying tactics to your marketing mix. Show NotesConnect With:Danny Khatib - Granite Media // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 20, 2020 • 27min
Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media
Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytelling with smart business practices and technology. In part 1 of our conversation, we discuss the programmatic ad buying landscape. Show NotesConnect With:Danny Khatib - Granite Media // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 19, 2020 • 17min
How AI Will Revolutionize Influencer Marketing -- Neal Schaffer // PDCA Social
Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four books, including his recently published 'Age of Influence'. In part 3 of our conversation, we discuss how AI will revolutionize influencer marketing. Show NotesConnect With:Neal Schaffer: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 18, 2020 • 18min
The Technology Landscape for Influencer Marketing: What Does It Look Like? -- Neal Schaffer // PDCA Social
Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four books, including his recently published 'Age of Influence'. In part 2 of our conversation, we are going to discuss the technology landscape specifically for influencer marketing. Show NotesConnect With:Neal Schaffer: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 17, 2020 • 23min
Building a Personal Brand That Scales and Monetizes -- Neal Schaffer // PDCA Social
Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four books, including his recently published 'Age of Influence'. In part 1 of our conversation, we are going to discuss building a personal brand that scales and monetizes. Show NotesConnect With:Neal Schaffer: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 16, 2020 • 18min
Is Salesforce the Center of the Marketing Universe? -- Mathew Sweezey // Salesforce
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized customer success platform. In part 2 of our conversation, we discuss whether Salesforce and some other big companies are in the center of the marketing universe. Show NotesConnect With: Mathew Sweezey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 15, 2020 • 27min
The Next Marketing Revolution Is Right In Front of Us -- Mathew Sweezey // Salesforce
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized customer success platform. In part 1 of our conversation, we are going to discuss if the marketing revolution is right in front of us. Show NotesConnect With: Mathew Sweezey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 14, 2020 • 21min
Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress
Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In part 2 of our conversation, we discuss content strategy, creation, distribution and optimization. Show NotesConnect With: Dave Snyder: CopyPress // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 13, 2020 • 25min
ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress
Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In part 1 of our conversation, we discuss ROI-generating content marketing funnels. Show NotesConnect With: Dave Snyder: CopyPress // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
