MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like HelloFresh, Samsonite, and Tribune Interactive, identify unknown users on their website without using cookies. In part 1 of our conversation, we are going to discuss smart ways to reach eCommerce customers. Show NotesConnect With: Ryan Urban: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our AMA conversation with Edward Ford, the Marketing Director at Supermetrics, which is a tool for simplifying business reporting that consolidates metrics from sources like Google Analytics, Adwords, Youtube and Facebook into one place. In today's episode, we discuss how to drive podcast growth using organic and paid channels.  Show NotesConnect With: Edward Ford: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 2 of our conversation, we are going to discuss the truth about MarTech reporting. Show NotesConnect With:Darrell Alfonso: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 1 of our conversation, we are going to talk about his three skills that are needed for a successful career in MarTech. Show NotesConnect With:Darrell Alfonso: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Steve Weiss, the Founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group. In today's episode, we get an inside view into the lessons learned throughout the various stops on his career. Show NotesConnect With: Steve Weiss: MuteSix // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with  John Shehata, the VP of Audience Development at Conde Nast, which is a premier media company that attracts more than 100,000,000 consumers across its industry. In today's episode, we're excited to talk to him about going from SEO Specialist to Executive at a major media company. Show NotesConnect With: John Shehata: Conde Nast // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 3 of our conversation, we discuss driving organic growth through video syndication. Show NotesConnect With: Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 2 of our conversation, we're going to talk about how to build a memorable brand with binge worthy content. Show NotesConnect With: Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 1 of our conversation, we are going to discuss why brand affinity marketing is the future. Show NotesConnect With: Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.