Letting & Estate Agent Podcast
Christopher Watkin
The Letting & Estate Agents Podcast
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Episodes
Mentioned books

May 20, 2025 • 9min
Sack your Negs - Use AI - Ep. 2209
Transform Your Estate Agency with AI: The Future Starts Now!
In this exciting episode, Ian Preston, an expert in both estate agency and AI technology, reveals how you can harness the power of AI to streamline your business, boost productivity, and generate more leads, without replacing your team.
AI is no longer just a buzzword; it's a game changer for estate agents looking to stay ahead of the curve. From automating follow ups on uncontacted leads to booking viewings with buyers through text, WhatsApp, and even voice calls, the opportunities are endless. Ian shares how these tools can enhance your CRM system and help you reach your business goals faster and more efficiently.
While it may seem like AI is a threat to traditional jobs, Ian explains how it can actually complement your team. AI takes care of the repetitive tasks, freeing up your staff to focus on high value work, like building relationships with clients and closing deals. It’s about growth, not cuts.
If you’re ready to embrace the future of estate agency, this episode is a must listen. Don’t let the competition get ahead, learn how AI can be your secret weapon today!
👉 Tune in now and let us know your thoughts in the comments!

May 19, 2025 • 12min
Estate agency marketing is an oxymoron - Ep. 2208
Why Estate Agents Are Getting Marketing All Wrong (And How to Fix It!)
In this episode, Russell Quirk, one of the most outspoken figures in UK estate agency, explains why estate agents struggle with marketing and how to turn it around. It’s not just about putting properties on Rightmove; it’s about promoting your brand effectively to sellers and landlords.
Russell discusses how many estate agents are missing the mark by focusing on short term tactics rather than building a solid, long lasting brand. He highlights how top firms like Savills and Foxtons have mastered the art of branding, making it easier to secure listings simply because of the reputation they’ve built.
But, it’s not all quick wins. Building a strong brand takes time, effort, and investment; something many agents overlook. Russell also touches on the importance of showcasing your local market knowledge, with 36% of homeowners choosing their estate agent based on expertise, not fees.
If you're an estate agent looking to get ahead, this episode offers invaluable insights into how you can build your brand, stand out from the competition, and ultimately win more business. Listen now and share your thoughts in the comments!

May 18, 2025 • 3min
Why Should Agents Get Involved With Agents Together? - Ep. 2207
Why Every Estate Agent Should Get Involved with Agents Together.
If you're an estate agent or letting agent, there's one initiative that could completely transform your career: Agents Together. In this episode, Toby Martin shares his powerful story of how mentorship changed his life. Initially struggling at a crossroads in his career, Toby turned to Agents Together for support as a mentee, finding direction and invaluable advice that gave him the confidence to move forward. What’s even more remarkable? It didn’t cost him a penny.
Now, Toby is paying it forward by becoming a mentor, offering the same guidance to someone else in need. The experience not only helped his mentee thrive but also brought Toby a sense of fulfillment and growth. Whether you're looking for support or you're ready to give back, Agents Together offers a unique opportunity to make a real impact in the property industry.
Listen to this episode, and find out how you can get involved. Share your thoughts in the comments, could mentorship be the next step in your career?

May 17, 2025 • 45sec
If you are Looking to Grow your Estate Agency Business... - Ep. 2206
Unlock Your Estate Agency’s Potential with Christopher Watkin!
If you're an estate agent looking to take your business to the next level, you need to hear what Adam Mackay from Mackay Property has to say about Chris Watkin. Since 2014, Adam has been working with Chris, and the results speak for themselves. Chris isn't just a supplier of services, he’s a mentor, a friend, and someone who truly cares about your success.
In this episode, Adam shares how Chris’s expert advice, practical strategies, and relentless support have helped him grow his business and improve his career. With Chris’s help, estate agents can benefit from proven techniques that make a real difference in an increasingly competitive market. Whether you need fresh insights, accountability, or just a push to take things to the next level, Chris is the one to help.
Listen now if you're serious about growing your estate agency, don't miss out on this opportunity to learn from one of the best.

May 16, 2025 • 1h 17min
UK Property Market Stats Show - Week 18 2025 - Ep.2205
UK PROPERTY MARKET WEEKLY UPDATE
Welcome to the 18th UK Property Market Stats Show of 2025, your go to weekly TV show on the UK Property Market on YouTube
This week, I’m joined by Simon Gates, as we delve into the key property market headlines for 18th week of 2025 ending on the 11th May 2025.
The YouTube Show
https://youtu.be/-tl_5WEIyLQ
✴️ UK Property Market Highlights this week
✅ Listings (New Properties on the Market)
34.9k new listings this week (last week 42.6k)
Last week was a Bank Holiday week - meaning many numbers are lower than normal)
YTD 5% higher than Week 18 of 2024 YTD and 10% higher YTD compared to 2017/18/19.
✅ Price Reductions (% of Resi Stock)
22.9k Price Reductions this week - Monthly Run Rate in reductions - 1 in 7.5 of Resi Sales stock per month is being reduced (which represents 13.4%).
For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%.
✅ Total Gross Sales (Agreed Sales)
23.4k UK homes sold STC this week (last week 28.3k)
YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (469k Sales agreed YTD 2025 vs 433k YTD 2024) and 17% higher than 2017/18/19 YTD levels (399k).
✅ Sell-Through Rate (Monthly in Arrears)
April’s sale run rate of 15.36% of Resi stock sold stc (ie 15.36% of Estate Agents properties on the market went sale agreed). March’s was 16.3%. 2024 monthly average: 15.3%. Long-term 8-year average: 17.9%.
✅ Sale Fall-Throughs
5,415 Sale fall-thrus last week from Resi Sale Sales Pipeline of 453k UK homes sale agreed (sold stc).
Another method is that week’s sale fall thrus as a % of gross sales that week. This week, that is 23.2% (last week 23.6%). Just below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022).
In April, as a whole, 5.51% of sales in the UK agents pipelines fell thru. For comparison, 2024 average: 5.36%.
✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week)
18k net sales this week (21.9k last week), compared 2025 weekly average of 20k.
2025 YTD is 6% higher than compared to 2024 YTD and 11.5% higher than YTD 2017/18/19.
Local Focus this week
Salisbury
Graphs
Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-PLMrlkC4zE

May 15, 2025 • 5min
How Much Of Your Estate Agency Could You Outsource? - Ep. 2204
How Much of Your Estate Agency Could You Outsource?
In this episode, Iain White discusses how outsourcing could revolutionise your estate agency business. Could it be the key to reducing overheads and increasing efficiency?
Iain explores the growing trend of outsourcing in the property market and shares his thoughts on how it can transform your operations. He discusses the tasks that can be outsourced, from inbound telephone calls to sales progression, and how partnering with experts can improve service quality. He also looks at how outsourcing can reduce headcount while increasing skill levels and profitability.
Iain believes that outsourcing doesn’t mean losing control but rather gaining flexibility, particularly when it comes to managing your pipeline, viewings and even marketing. He shares examples of agencies who have embraced outsourcing and are seeing faster sale times and improved client satisfaction.
If you’re looking for ways to streamline your business and reduce costs, this episode is for you. Listen now, and share your thoughts in the comments. Don’t forget to pass it on to your colleagues in the industry.

May 14, 2025 • 8min
Could Proptech solve conveyancing issues? - Ep. 2203
Can PropTech Solve the UK Property Market's Conveyancing Woes?
The UK property market is grappling with frustrating delays in the conveyancing process, causing headaches for estate agents and clients alike. But could PropTech provide the solution? In this episode, we chat with Sally Holdway, LawTech strategist and co founder of The Homeowners Passport, about how technology is revolutionising the way we handle conveyancing.
Sally dives into how PropTech can help solicitors tackle common issues more efficiently. With digital tools, solicitors can address preemptive enquiries, streamline paperwork, and speed up processes like title deed reviews, all before they would have been raised in the past. These innovations help make the transaction process quicker, smoother, and more reliable, benefiting both estate agents and their clients.
If you're keen to accelerate your sales and improve your clients' experience, this episode offers valuable insights on how technology is transforming the conveyancing process in the UK property market. Listen now, and share your thoughts on how PropTech is impacting your business!

May 13, 2025 • 7min
Why is Personal Branding so important? - Ep. 2202
Why Personal Branding is a Game Changer for Estate Agents: Insights from Marketing Expert Reena Patel.
In today’s competitive UK property market, estate agents and letting agents need more than just a strong property portfolio to stand out. The key to success? Personal branding.
In this episode, marketing expert Reena Patel shares why personal branding is so important for property professionals looking to make a real impact. With over 20 years of experience, Reena explains how your reputation, expertise, and even a touch of vulnerability can help you build trust and differentiate yourself in a crowded market.
It’s not just about visibility, Reena also talks about overcoming the fear of online criticism, handling trolls professionally, and why letting a bit of your human side shine can help strengthen connections with clients.
If you're ready to take your personal brand to the next level and create stronger relationships in the property world, this episode is a must listen. Tune in now and share your thoughts on personal branding in the comments!

May 12, 2025 • 3min
What Is Propertymark? - Ep. 2201
What Is Propertymark Trust and Why Should Estate Agents Pay Attention?
In this episode, Toby Martin from Propertymark sheds light on the vital role of Propertymark Trust, a key resource for estate agents across the UK. If you’re in the property market, this is one support system you don’t want to miss!
Propertymark Trust, the charitable arm of Propertymark, provides essential assistance when estate agents and their families face hardship. From financial help to supporting professional development, the Trust is here to back you up.
💡 Propertymark Trust supports Estate Agents in times of crisis, offering financial and emotional help.
💡 The Trust’s commitment to advancing education and qualifications within the property sector.
💡 The exciting "Class of 2025" initiative, offering funded qualifications for aspiring agents who can't afford the fees.
Propertymark Trust is more than just a lifeline, it’s a key resource for your growth and security. Listen to this episode now, and let us know your thoughts in the comments!

May 11, 2025 • 12min
A car salesman is running Purple Bricks - Ep. 2200
Is Purplebricks Running Out of Road? Here's What Estate Agents Need to Know!
In this episode, Russell Quirk, one of the most outspoken figures in UK estate agency, offers his unfiltered take on the future of Purplebricks. After years of struggling with an unconventional business model, can the company turn things around under its new interim CEO, Stuart Bartlett, who comes from the motor trade but has no property experience?
Russell dives into the challenges of running an estate agency based on “cheap” fees and why that model has yet to prove profitable for Purplebricks. He also contrasts this with Yopa's more traditional approach, charging higher fees for a more sustainable business. He explores the untapped potential Purplebricks has with its brand, data, and market share, and why it could still find success if it pivots to a more traditional, fee based model.
This episode also highlights the importance of using customer data effectively, a strategy that’s helping other agencies like Foxtons thrive, even when others are struggling.
Estate agents, especially those navigating the shifting UK property market, should watch this insightful discussion. Let us know your thoughts, do you think Purplebricks can turn it around?


