The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Colin Shaw, Beyond Philosophy LLC
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May 26, 2018 • 25min

How to Avoid Customer Defection

All too often organizations suddenly see customers leave and have no idea this was going to happen. Colin Shaw and Professor Ryan Hamilton discuss how can you tell when a customer is going to leave you...and what can you do about it.
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May 19, 2018 • 28min

How Should You Set Your Price For Best Results?

How should I set the price for my product or service? Colin Shaw and Professor Ryan Hamilton discuss how customers separate money into different mental accounts based on many subjective criteria. What does this mean for your pricing policy?
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May 12, 2018 • 26min

Leading Your Customer To The Right Choice

How can we guide our customer's decision-making through the menu of options we provide? How can you structure your offering to make it most attractive to customers?
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May 5, 2018 • 25min

How Do You Keep Up with Customer Expectations?

Customer expect different things. Its a constantly moving goal. How do we keep up with these? Colin Shaw and Professor Ryan Hamilton discuss this and other topics.
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Apr 28, 2018 • 24min

How Do Customers Make Complex Decisions?

Colin Shaw and Professor Ryan Hamilton discuss how customers make complex decisions, even when they don't really understand what they are doing or how they can make a decision. Find out what you can do to understand this and what you can do to design a great customer experience.
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Apr 21, 2018 • 21min

The Rubicon Model and How To Use It To Your Advantage

Once customers move from planning to implementation, they pass across a metaphorical Rubicon. People justify their thinking and it is then difficult to change their decisions. How do you recognize this and what can you do?
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Apr 18, 2018 • 24min

Facebook mistakes: What can we learn?

Facebook is a glimpse into the future for most businesses. Colin Shaw and Professor Ryan Hamilton discuss the recent controversy and the implications. What can we learn from the Facebook scandal? What are they doing with data? What action should we be taking?
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Apr 14, 2018 • 26min

Why Am I Getting So Many Customer Complaints?

Why are you getting so many complaints? What are the hidden reasons customers complain? How can you identify what the hidden reasons are and reduce the number of complaints you receive?
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Apr 7, 2018 • 26min

Why Do Customers Ask For Competitive Quotes?

Why do customers ask for multiple competitive quotes? When they get them how do they decide what to buy? Customers have a natural tendency to avoid extremes. How can you use this to your advantage?
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Mar 31, 2018 • 23min

What Really Is Customer Loyalty?

Every business wants loyal customers, but what does it really mean? Why do organizations get confused between inertia and customer loyalty? How can you truly gain loyal customers?

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