The StoryBrand Podcast

How much can poor customer service cost you? The answer is more than you think. Donald Miller sits down with Todd Duncan, author of The $6,000 Egg. A best-selling author and thought-leader in the sales industry, Todd outlines five scenarios that illustrate the five rules of spectacular customer service. When you apply them, you'll bring in loyal customers and create trust in your company. Customer service is the bedrock of your brand. If your team takes ownership of your company's values and delivers wonderful service to your customers, you'll see exponential growth in your business. You'll also discover that almost every aspect of your company runs smoother. http://buildingastorybrand.com/72

How can a professional storyteller help you grow your business? Simple. Business is about persuading people to buy your products or services. And, psychologists tell us that storytelling is the most effective method of persuasion. So, you're going to need effective storytelling to grow your business. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with professional storyteller Tricia Rose Burt to talk about 3 super powerful principles you need to tell a great story. You can apply these to almost any communication you use in your business. When you understand these principles of story, your marketing will become much more persuasive and your sales will grow. http://buildingastorybrand.com/71

Dorie Clark, author of "Entrepreneurial You" and a renowned business strategist, shares invaluable insights from her interviews with over 50 successful entrepreneurs. She outlines three critical phases for starting a business that aligns with your passions while ensuring profitability. Discussions include overcoming self-doubt, building a personal brand, and the importance of a customer engagement plan. Dorie also emphasizes valuing your expertise and simplifying sales processes to enhance customer experiences, paving the way for entrepreneurial success.

You're going to retire someday. And we're not talking about just a few years of your life. People are living longer. More people will live to 100 than ever. So you might be in financial stress for a good 20 to 25 years of your life if you don't make some changes. Worse, you could end up becoming a burden to the people you love the most. That's not a pretty picture, but there's some good news. Donald Miller sits down with Chris Hogan, the author of Retire Inspired, on the Building a StoryBrand podcast. He calls his book "America's wake-up call" and his goal is to motivate you to think about retirement now and think about it differently. http://buildingastorybrand.com/69

Do you feel like no matter how hard you work, you're always behind? The worst part is you know of highly productive people who have time for everything important — family, health, friends and business. Nothing has to be sacrificed upon the altar of success. So, what are their secrets? Today's podcast guest will reveal them. Charles Duhigg, the author of Smarter Faster Better, used to be sitting in the same place you are now. He had achieved an incredibly successful career, but was still miserable. His daily life whizzed by in frantic activity that left him feeling empty. Charles began investigating these highly productive people who go on vacation, spend time with family, and pursue a fulfilling work life. What he came up with will help you increase your productivity and reclaim your life. http://buildingastorybrand.com/68

Does running your business feel like you're caught in a whirlwind? That ringing phone, the unexpected appointment, the stuff piling up from last week? Urgent matters keep popping up. All the while, more important things like growing your company gets pushed aside. You know the answer lies in getting help from your team, but trying to get your team to do something new in the midst of the whirlwind is extremely difficult. Today, you'll discover the solution to that problem. Donald Miller sits down with Chris McChesney, co-author of The 4 Disciplines of Execution (4DX). Trying to change the behaviors of the people around you is one of the biggest challenges you'll ever face. With the 4 Disciplines of Execution, you can rest assured you're implementing a system that is tested and proven. Once everyone is moving together in one direction, you and your team will no longer be tending to urgent matters only. Instead, you'll be achieving goals and moving the company forward in exciting ways. http://buildingastorybrand.com/67

If you have an important, high-stakes presentation that needs to move people en masse in a given direction, Nancy Duarte is the person you'd call. She's written, visualized, and helped people deliver some of the world's greatest talks. Her Guide to Persuasive Presentations is the best-selling Harvard Business Review guide ever. And if you haven't seen Nancy's TED talk — where she lays Martin Luther King's I Have a Dream speech over Steve Jobs' Apple iPhone release and shows you how they're essentially the same talk — then I don't know where you've been in the last six years. So I can't tell you enough how honored I am to have Nancy as our guest on this week's episode of Building a StoryBrand podcast. Nancy gives you the tools you need to make your presentation resonate. She's going to show you how to carefully examine and craft seven different sections of your presentation before stepping up on stage. http://buildingastorybrand.com/66

This week my new book Building a StoryBrand is out! If you've been wanting to clarify your message pick it up today at Amazon or Barnes and Noble! That said, if you don't want to order it because reading hurts your brain, there's a distant, distant second option I recommend. And that's to listen to this week's podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It's like the audiobook but with a laugh track! The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task. To get the best points, though, you'll have to buy the book to get. I'm no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more. http://buildingastorybrand.com/65

Being successful isn't always what it's cracked up to be. I mean, look at the headlines. We can all name a few celebrities who crumbled under the pressure of fame and fortune. While well-known artists may deal with the problems of success on an amplified level, most successful leaders have similar struggles and are in danger of the same downfalls. That's why I'm so excited about this week's episode on the Building a StoryBrand podcast. I sit down with Al Andrews, the founder and executive director of Porter's Call, a service that counsels and supports recording artists. Al has a client list with names you'd certainly recognize so he's very familiar with the problems fortune brings. As he shares his wisdom about how he helps his clients stay healthy and grounded, you'll find help as a leader too. After listening to this episode, you'll learn 10 paradigm shifts you need to make as a leader on the road to success. http://buildingastorybrand.com/64

If you've ever tried to write sales copy for your product, then you've probably felt the intimidation of the blank page. Worse, when you've finally beat the blank page blues, your copy doesn't deliver the results you wanted. Your words fail to persuade your customers. That's why I'm thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray's going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you'll no longer be intimidated by the blank page and you'll find your sales copy is finally doing its job — reaching the people who need your product and making you money. http://buildingastorybrand.com/63