The StoryBrand Podcast

StoryBrand.com
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Nov 12, 2018 • 33min

#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and Memorable

Andy Stanley, a pastor and bestselling author, shares his 5 questions for preparing a clear and memorable talk. He emphasizes the importance of clear and concise communication, providing personal anecdotes to highlight the impact of memorable messaging in leadership and politics.
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Nov 5, 2018 • 32min

#121: Jesse Cole—11 Surefire Ways to Delight Your Customers

How on earth does a summer league baseball team in Savannah, Georgia sell out every game? Well, it has nothing to do with the baseball -- and everything to do with the team's philosophy of putting fans first. In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that's fueled their success and how we can apply it to delight our customers and grow our businesses. http://buildingastorybrand.com/121
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Oct 29, 2018 • 51min

#120: 4 Simple Marketing Tasks That Will Turbocharge Your 4th Quarter

We're gearing up for a strong economy this holiday season. Is your marketing ready? If you're not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!). They don't cost much -- just a little time. But execute them well and you'll be crushing your revenue goals for Q4. http://buildingastorybrand.com/120
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Oct 22, 2018 • 36min

#119: Ben Malcolmson—Leadership Lessons from the NFL Sidelines

Leadership, character, performance, and competition. All part of our lives as business leaders -- and also the driving forces for sports teams. So this week, as the NFL season heats up, we're honored to have Ben Malcolmson, the assistant to Seattle Seahawks head coach Pete Carroll, with us on the podcast. He and Donald Miller talk about Coach Carroll's leadership, the surprising role persistence plays in our success, and the "x-factor" quality they look for in every player. Give this episode a listen so you can be a better leader, no matter what your playing field looks like. http://buildingastorybrand.com/119
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Oct 15, 2018 • 1h 14min

#118: Jason Russell—The Power of Resilience When You Face Adversity

It's not a question of whether or not we'll face adversity. It's a question of how we'll respond when we do. So today on the Building a StoryBrand podcast, we're featuring interviews with two incredibly resilient people. First, Donald Miller sits down with Bonnie St. John, who despite having her right leg amputated as a child, became the first African-American to medal in Winter Olympic competition. Second, Allison Trowbridge talks with Jason Russell, who experienced worldwide acclaim with Invisible Children followed by a public mental breakdown. They help us understand what resilience looks like and why it matters. So if you're facing a setback, listen to this episode for the inspiration you need to get back up. http://buildingastorybrand.com/118
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Oct 8, 2018 • 51min

#117: Michael Bungay Stanier—Coach Your Team to Success By Asking These 7 Questions

If you manage a team, it's way too easy to just give advice and demand action. But if you want to get the best from your team so your business can grow, you've got to coach your people, not manage them. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Michael Bungay Stanier. He talks us through seven questions we can ask our team members if we want to have better conversations. http://buildingastorybrand.com/117
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Oct 1, 2018 • 56min

#116: Mike Michalowicz—How to Structure Your Business Finances to Maximize Profit

In this episode, business finance expert Mike Michalowicz shares his system for structuring business finances to prioritize profit. He emphasizes the importance of being honest about your financial situation and provides strategies for monitoring cash flow and managing taxes. The chapter also explores the benefits of hiring part-time employees, maximizing productivity, and the power of vulnerability in business.
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Sep 24, 2018 • 48min

#115: Gina Bianchini—How to Build an Online Community for Your Customers

If you lead a business, you've got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it. On today's episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She's the founder and CEO of Mighty Networks and a pioneer in online community building. She's helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences. She'll show you how, too -- and why it's important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don't miss this episode! http://buildingastorybrand.com/115
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Sep 17, 2018 • 1h 7min

#114: Dr. Arthur Laffer—How Taxes and Economic Policy Affect Your Business

If you're a business owner, then you know how to pay your taxes. But do you understand the basic economic principles of how those taxes work? Or how economic policy affects your business's growth? Today on the Building a StoryBrand podcast, Donald Miller talks with Dr. Arthur Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today. He gives us an accessible primer on how taxes work -- plus, we dive into other economic policy like trade, debt, and more. It's straightforward, easy-to-understand, and frankly, a whole lot more fun than your Econ 101 class ever was. http://buildingastorybrand.com/114
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Sep 10, 2018 • 34min

#113: Duchess of York, Sarah Ferguson—Philanthropy, Parenthood, and What It's Like to Be the Duchess

Her Royal Highness the Duchess of York is on the podcast! Sarah Ferguson sat down with our correspondent, Allison Trowbridge, for an inspiring conversation about how we can all bring an entrepreneurial spirit to improve the lives of those around us. She's winsome and full of wisdom -- and, having married the son of the Queen of England, she has found a way to use her considerable influence to be a voice for those in need. Don't miss this uplifting episode! http://buildingastorybrand.com/113

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