The StoryBrand Podcast

We all need to know how to conduct great interviews. Whether you're hiring, networking, doing customer discovery, or even dating, you need to be able to ask questions that solicit meaningful answers. On this episode of the podcast, Donald Miller talks with master interviewer Dean Nelson about what questions to ask, how to listen, and more. Don't miss this super practical episode!

Mike McHargue explains the science of why our brains pay attention to negative things and how it can be applied to our businesses without being manipulative

What are you selling? Your quick answer may be "real estate" or "jewelry" -- but to really connect with customers, you need to understand the deeper value you offer them. You don't sell real estate, you sell peace of mind. You don't sell jewelry, you sell confidence. Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers' desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that. If you want to give yourself a big advantage as we start 2019, this is the episode for you!

As we close out the year and look ahead to 2019, take a moment to reflect on how you're growing as a business leader. This podcast is a great place to start. We've compiled the best and brightest insights from this year's episodes, from world-renowned guests like Rachel Hollis, Daniel Pink, and Patrick Lencioni. It's a wealth of wisdom to inspire and equip you for the year ahead. http://buildingastorybrand.com/129

Marketing expert and author Jay Baer joins Donald Miller to talk about the power of word-of-mouth marketing. They discuss the concept of talk triggers and share examples of businesses that have successfully implemented them, such as sending packages in a gold-lined box and giving away valuable resources. They also emphasize the importance of empathy, usefulness, and generosity in business, and how these traits can generate positive reviews and word-of-mouth referrals.

Should your company take a stand on a social issue? There's no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence. In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees' lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself. http://buildingastorybrand.com/127

We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices. That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness. On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now! http://buildingastorybrand.com/126

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or "Types," deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron is back for part 2 of our Enneagram series for leadership. This time, he shows you how to leverage the strengths of your own Enneagram Type in order to lead your team well. (Not sure of your Type? You may have a better idea of it after you listen to this episode!) http://buildingastorybrand.com/125

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or "types," deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership "do's and don'ts" for each type so we can lead our teams well. Download the cheat sheet for this episode: http://storybrand.com/enneagram http://buildingastorybrand.com/124

Donald Miller and Andy Stanley discuss how story can make you a better leader. They explore implementing the Story Brand process, the power of leadership in finding meaning, choosing projects and leadership challenges, creating clarity and framing mission, and being a guide as a leader.