Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, Adam is joined by Jason Holic, vice president of business applications & insights at Experience Kissimmee. Learn about how Kissimmee has discovered a new way to measure the impact of a DMO on the community through its new tool The Impactulator. "There is an interplay between branding and performance marketing. If you can figure out how that works for your destination, then you can get everybody within your DMO to work together and more easily communicate to your stakeholders, partners and members based on those metrics that they need." -Jason Holic The Impactulator Experience Kissimmee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

The Destination Marketing Podcast is back with another episode, live from eTourism summit in Las Vegas. Adam is joined by Shelbi Walker, Engagement & Sales Manager at Visit Concord, CA, to find out how she was able to increase stakeholder engagement through volunteering in her community. Listen to learn from her experiences and hear how she was able to become a member of the board of directors for one of these nonprofits. "Once a month, I try and have a volunteer opportunity for us to do. I think that it has created incredible relationships for us, especially during this time. Getting out and showing that you're selling the community but you're also trying to be in the community helps the community see that you care about it." -Shelbi Walker Visit Concord Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

On this episode of the Destination Marketing Podcast, Adam is joined at the eTourism Summit by Mark Romig, Chief Marketing Officer for New Orleans & Company. Listen to learn how New Orleans handles hurricane crises as well as how Mark has utilized influencer marketing to help tell his destination’s story.  "Connect with an agency or someone who works in this world of influencers. It's important because there are so many influencers out there. Give it a shot. If you haven't done it before, I recommend that you try the influencer program and I think you won't be disappointed." -Mark Romig Visit New Orleans The Influencer Marketing for Destinations Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the 2021 eTourism Summit in Las Vegas, Nevada. He is joined by Leena Riggs, director of marketing & partnerships at Visit Rancho Cordova. Listen to hear some of the highlights of the convention so far, including an interesting comparison between Marvel's Loki and destination marketers. Also, find out Leena's organization has taken an active approach in volunteering in the community by helping fire evacuees gain access to essential hygiene elements. "They used Marvel storytelling to help us understand variants within marketing. We're all talking about the same thing so when we are targeting someone, we need to be mindful of what the hotel marketers are doing because they're basically a variant of ourselves." -Leena Riggs Visit Rancho Cordova Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Charles Lammers, Creative Assets Manager at Wyoming Office of Tourism. Listen to learn why it’s important to have an asset management system, and how it can be helpful to those who are trying to market the destination. "When tourists visit our state, they're visiting our communities and local businesses as well. We want the tourists and the local residents to feel the same kind of sentiment about being good stewards in this area." -Charles Lammers Visit Wyoming Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we go back in time to Destination International's 2021 annual conference, where Adam was able to talk to Aileen Ramos and Robb Wells about all things podcast. Listen to learn some of the reasons why incorporating this new medium in the mix is important, and some surprising things that Aileen and Robb have seen happen with their own podcasts. The Hola Laredo Podcast The Inner Coastal Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam reviews some changes that have been happening in the industry and how it can affect those who are early in their destination marketing careers. Resources Mentioned: The Destination Marketing Podcast Network Destinations International CDME Destination on the Left DMOU with Bill Geist Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam finishes his trip to the Utah Tourism Conference. He is joined by Darren Dunn, president and CEO of Zartico, to talk about a new product feature that recently launched. Josh Scheer, digital marketing director at Relic, also joins this episode as a special guest host. He chats with Vicki Varela and Dave Williams from the Utah Office of Tourism about how the tourism industry has changed over the past 20 years and Dave’s recent induction into the Utah Tourism Hall of Fame. Zartico Utah Office of Tourism Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam continues his conversations with industry professionals at the Utah Tourism Conference. Listen to hear from Julie Terrill with Explore Logan, Kevin Lewis with Visit Greater Zion, and the team from Rootrez talk about what they've learned from the conference so far and what changes they have learned from their destination over the past year. Explore Logan Visit Greater Zion Rootrez The Influencer Marketing for Destinations Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Guests from Wander, Visit Ogden, and Ski Utah discuss innovative tourism technology, community spirit, and promoting skiing in Utah. They touch on the Wander app's evolution, urban revitalization in Ogden, and the ski industry's success amid challenges like the pandemic. Insights are shared on destination revitalization, local business roles, and strategies for digital tourism marketing.