

Destination Marketing Podcast
Brand Revolt
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Episodes
Mentioned books

Dec 3, 2021 • 11min
172: Foundations of the Sports Tourism Industry with Mike Millay
This week on the Destination Marketing Podcast, Adam is joined by Mike Millay from Clancy's Sports Properties. Listen to hear about Mike's experience working with Disney and ESPN and some of the lessons he has learned from his years in the industry.
"We made a lot of mistakes but along the way, you learn how to do things better and improve your processes. That helped me hone my business skills. We are a lot more analytical in how we look at events and how we value them once they leave." -Mike Malay
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 30, 2021 • 11min
171: The Expanded Definition of Success in the Industry with Jennifer Stoll
This week on the Destination Marketing Podcast, join Adam at the Sports ETA Symposium as he talks to Jennifer Stoll, executive director
of the Greater Grand Junction Sports Commission. She recently released a Sports ETA white paper about measuring the success of sports, events and tourism in communities across the country. Listen to hear her words of wisdom on the subject and learn how to define and refine your destination's mission statement.
"It's about the expanded definition of success in the industry. We talk so frequently about the economic side of it which we equivocate to heads in beads, that's how we all speak the lingo. Our communities benefit in a variety of ways in addition to the economic side. What does that look like if we start to identify those things and start to tell that story and how does that change our value proposition in our communities?" -Jennifer Stoll
White Paper: Expanded Definition of Success for the Sports Events and Tourism Industry
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 26, 2021 • 6min
170: How To Make Your Destination Stand Out For Events with Frank Geers
Adam continues his time in Birmingham, Alabama at the Sports ETA Symposium in this episode of the Destination Marketing Podcast. Join him and Frank Geers, president and CEO of American Cornhole, to talk about how destinations can stand out when they are trying to attract events to their community.
"We are looking for long-term partnerships — cities and destinations that want to grow with us. Once you work with us and we figure out a month of the year that works in your system and in ours, if you want to bring us back year in and year out we are open-armed and want that to happen." -Frank Geers
American Cornhole
Sports ETA
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 23, 2021 • 18min
169: Words of Wisdom from Sports ETA Hall of Fame Inductee Denny Gann
This week on the Destination Marketing Podcast, Adam is joined by 2021 Sports ETA Hall of Fame inductee Denny Gann. Listen to hear his advice on how to bring profitable sports events to your destination as well as how to know what kinds of events are a good fit for your community.
"Always design your events with athletic eyes. Look at it through John Brown's eyes if you want to sell it to John Brown. Look at it as the soccer player. What's he going to see? What is the volleyball player going to do? Structure your event for that athlete and the rest will follow." -Denny Gann
Explore Sioux City
Denny Gann Hall of Fame
Tourism Media Mayhem
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 19, 2021 • 11min
168: The Economic Impact of Sports Tourism with David Galbaugh
This week on the Destination Marketing Podcast, Adam is joined by David Galbaugh, Vice President of Sports Sales & Marketing at Greater Birmingham CVB. Listen to learn how his destination has been preparing to host the 2022 World Games and how they predict that this huge event will impact their destination.
"Do your due diligence and make sure that the event is a good fit for your community, and then go out and put your heart and soul into it. Every destination is special and every destination has what it takes to bring in multiple events if you make sure it's a good fit." -David Galbaugh
Visit Birmingham
Birmingham Sports
2022 World Games
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 16, 2021 • 17min
167: Destination Collaboration With Brooke Jung
In this episode of the Destination Marketing Podcast, Adam is joined by Brook Jung, Executive Director of Visit Hopkinsville and President of Team Kentucky. They chat about what it’s like to be part of Team Kentucky and how small DMOs can benefit by collaborating with each other.
"Give folks organic information about what is true and authentic to your destination, because that is appealing and it is going to appeal to an events rights holder. It may take a little bit of time to find the perfect fit, but be true to yourself and your destination." -Brook Jung
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 12, 2021 • 15min
166: When Your City Bids for the FIFA World Cup with Jackie Reau
Today on the Destination Marketing Podcast, Adam is on the road at the Sports ETA Symposium in Birmingham, Alabama. He is joined in this episode by Jackie Reau, CEO of Game Day Communications. Listen to hear how she was able to help Cincinnati bid for the 2026 FIFA world cup, and what it would look like if the city were to be chosen to host this global event.
"Once you have those partnerships and relationships, it becomes much easier to rally around and do this. It's a lot of work but it's potentially very rewarding." -Jackie Reau
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 9, 2021 • 28min
165: Introducing the Traveler Sentiment Survey from Longwoods International with Amir Eylon
Get a sneak-peek into the Travel Vertical Podcast in this episode of the Destination Marketing Podcast. Adam and Laurie are joined by Amir Eylon, president & CEO at Longwoods International, to talk about how his company has been helping destination marketing organizations discover traveler sentiment throughout the pandemic by producing weekly reports since early 2020. Learn how it works, why it was started and how your destination can benefit from this tool.
Learn more about the Traveler Sentiment Survey here.
Check out the Travel Vertical Podcast.
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 5, 2021 • 31min
164: Blazing the Trail for Autism Education in the Hospitality Industry with Marc Garcia
In this episode of the Destination Marketing Podcast, Adam is joined by Marc Garcia, President, and CEO of Visit Mesa, AZ. Listen to learn how he was able to make his destination the country’s first autism-certified city and his recommendations on providing key stakeholders with education about autism. Also, learn some of the things coming up for Mesa including the largest amateur sports complex in the nation.
"Often when we talk about autism, we are talking about kids. Well, these kids are going to be adults. Is the country ready — is the world ready to provide the services necessary to these folks? Not right now." -Marc Garcia
Visit Mesa
Learn more about Mesa's autism certification here.
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Nov 2, 2021 • 25min
163: Improving Stakeholder Sentiment in Stockton, CA with Wes Rhea
In this episode of the Destination Marketing Podcast, Adam is joined by Wes Rhea, CEO of Visit Stockton, CA. Listen to hear how Wes is working to improve resident sentiment in his community by using tools from Bandwango and Zartico to help not only tell the destination's story but prove the brand's effectiveness to stakeholders and residents.
"We're all selling quality of life in some way. Economic development sometimes can sell square footage, buildings and incentives, but when it really comes down to it a company is not going to move their business or employees there because you have great square footage. It's really about how is it to live in your city." -Wes Rhea
Visit Stockton
Bandwango
Zartico
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.


