Grow A Small Business Podcast

In this episode, I interview Leonard Scheiner the Founder and CEO of Geek Haus based in Los Angeles, United States. Leonard has set up his own business to help law firms and lawyers, brand market and grow their firms. With over 10 years of experience in legal marketing, Leonard has decided to create his own business to pursue bigger opportunities and help more people. Geek Haus was established in 2019 and has been running for over 3 years. Became six-figure months and well into 7-figure annual revenues with 6 FTEs. Leonard has said that growing a small business requires becoming detail-oriented in order to do your job properly. So he says, "You've got to have really good close attention to detail in the legal field. You don't have to be massive like that, the better chance you're going to have of picking an A plan." This Cast Covers: Running a full-service legal marketing agency. Helping law firms and lawyers, brand market and grow their firms. Working with attorneys in California, in other States, and the entire world. Finished a Master series with experts from Australia, UK, and the United States. With over 10 years of experience in legal marketing. Experienced in-house at many different firms. Learning how to manage your client's money in a smart and modulated way. Looking at a digital-first strategy and taking the approach of doing traditional marketing. Learning how to help people by helping people. Links: Leonard's LinkedIn Leonard's Facebook Leonard's Instagram Additional Resources: Geek Haus Exactly What to Say by Phil M Jones Quotes: "The best way to help people is helping people who help people." —Leonard Scheiner "Make your clients your main focus." —Leonard Scheiner "The smartest way to market is to look at what's working." —Leonard Scheiner "It doesn't have to be harsh, but it has to be firm." —Leonard Scheiner "Your worth does not come from the business." —Leonard Scheiner Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, Michael Denehey interviews Amanda Jones, based in Hobart, Tasmania, Australia. Amanda is a marketing manager at Collins SBA. She describes her working ethos as "people first". She has demonstrated experience in customer experience mapping and journey mapping for global brands and small to medium business owners. Returning home after working in Sydney, NSW, and New York, USA, in marketing and media advertising roles, with her 25+ years of experience in sales and marketing. Amanda helps business owners look for the competitive edge in their customer and client journey by prioritizing and developing customer experience with the utilization of the 5 E's. She says, "Look how you can boost brand loyalty and reputation at every touchpoint." This Cast Covers: What is customer experience? The importance of customer experience. How customer experience is the sum of all interactions. The difference between customer experience and customer service. Developing brand loyalty, and reputation. Looking for a competitive edge in businesses. Retention and repeat customers. How to keep the customer engaged at every opportunity Utilization of the 5 E's to find your edge Links: Amanda's LinkedIn Collins SBA Additional Resources: Uncommon Service: How to Win by Putting Customers at the Core of Your Business by Frances Frei Quotes: "Customer Experience is the sum of all many touchpoints and interactions." —Amanda Jones. "I always think about customer service as just one of those interactions within the end-to-end customer experience." — Amanda Jones. "Our customers are changing their wants and needs, their expectations are changing, and competitors come along, so it's one of those things we need to prioritize." — Amanda Jones. "The big one for me, I, is to understand where there's an opportunity for retention or repeat customers, because we all know that it costs more in people, time and money to go out and find new customers." — Amanda Jones. "Look at how you can boost brand loyalty and reputation, it should be a long-term game." — Amanda Jones. Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, I interview Andy and Angela Smith, founders of Lifestyle Tradie based in Sydney, Australia. After experiencing the ups and downs of owning a trade business themselves, they started their own education program to help other trade business owners scale without making the same mistakes they did on their journey. With over 21 years of experience in owning and operating their own plumbing business, Andy and Angela decided to pursue the opportunity to help other trade business owners learn from their experiences. Lifestyle Tradie was established in 2009, now running for over 13 years, becoming one of Australia's top trade business education programs with over 14 FTEs! Andy and Angela also talked about how growing a small business require educating and working on yourself, not only the business, "People who don't work on themselves don't know what's up and what's down and they're just constantly in a grind and struggling." This Cast Covers: Andy started out as a plumber, owning a traditional plumbing business Angela joined the business from a corporate background Helping trade businesses all over the world learn how to set their businesses up the right way Their own podcast, 'The Tradie Show - Together in Trade Business' Learning how to avoid failure in the system Helping trade entrepreneurs scale without stress Understanding the importance of checking financial and non-financial data Their book, 'Start Up. Scale Up. Sell Up.' Teaching the importance of the freedom to choose Sharing the benefits of exposing your business on the right platform Giving advice on how to become successful as business partners and life partners Links: Angela Smith's LinkedIn Andy Smith's LinkedIn Additional Resources: Lifestyle Tradie 'The Tradie Show' podcast Start Up. Scale Up. Sell Up by Andy and Angela Smith How Win Friends Influence People by Dale Carnegie Quotes: "Sometimes you need to get the advice you need to propel you to the future." —Andy Smith "You need to understand the critical information and keep an eye on it." —Angela Smith "If you got the business model, you can scale without stress." —Andy Smith "You've got to learn how to let go." —Andy Smith "They need to know who you are." — Angela Smith Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, I interview Richard Blank, the Founder, and CEO of Costa Rica's Call Center based in San Jose, Costa Rica. Richard has set up his own business to help entrepreneurs enhance and maintain good communication with their clients. From working at his friend's customer service company, Richard decided to leave his former job and build his own business to pursue new opportunities. Costa Rica's Call Center was established in 2007 and has been running for over 15 years and has 150 FTEs. Richard has said that growing a small business requires taking time to decompress yourself in order to maintain a healthy and balanced lifestyle that will help you perform well in the business. So he says, "If you are level and in control, throughout your day because a character is judged during the chaos." This Cast Covers: Bilingual dedicated near shore to the United States call center. Handling outbound sales, appointment setting lead generation, etc. Giving people self-reliance and self-confidence to see the art and speech of communication. Working at customer's service center for 4 years. Learning how to grow a stable business by being responsible. Helping people enhance their communication skills. Providing tips on how to attract more customers through good communication. Helping entrepreneurs choose the best industry for them. Learn the power of deep understanding and balance. Growing with over 150 people in 15 years of growing the business. Additional Resources: Costa Rica's Call Center Rich Dad Poor Dad by Robert Kiyosaki How Win Friends Influence People by Dale Carnegie Quotes: "The most important thing is to become responsible." —Richard Blank "Coaching is about your balance." —Richard Blank "Choose an industry that's extremely lucrative." —Richard Blank "Success is fulfilling personal goals." —Richard Blank "A character is judged during the chaos." —Richard Blank Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, Rob Cameron interviews Andrew Wilson, the Founder of Horizon Business Plans, based in Greater Melbourne, Australia. Andrew is a business plan writer; he helps businesses write professional business plans. From his 12 years' worth of work experience in a bank. Andrew confidently shares the secrets and importance of writing a documented professional business plan, the things to look for, and how to put the best foot forward to a funder. He said, "sometimes, the journey of going through the planning process is more important than the result and the end plans themselves." This Cast Covers: Benefits of having a documented business plan. The importance of setting the direction where the business is heading. The clarity business planning brings to each different component. Different types of business plans. A business plan is like a business CV. How to use a business plan template. The significance of data/proof in business plans. Being realistic with the numbers in a business plan. Getting external help from a business plan writer. Links: Andrew's LinkedIn Horizon Business Plans Additional Resources: Hurdle: The Book on Business Planning by Tim Berry Quotes: "Failing to plan is planning to fail." —Andrew Wilson. "It's almost like a business CV, to help your audience understand the fundamentals of why it's in business, what the business does, and why it's equipped to run this business." — Andrew Wilson. "It's really important to set the direction, for your business." — Andrew Wilson. "Business planning is one of those things that, people often feel that it's like a big mountain to climb." — Andrew Wilson. "If you're looking for funding and need to write a business plan, I would suggest do start with a template." — Andrew Wilson. Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, I interview Jonathan Fodera, the President of Integrated Business Financing based in Tampa, United States. Jonathan has set up his own business to help business owners grow and scale their businesses by getting them the best financing options. From working as a trader, Jonathan has decided to enter financing technology and enhance the things his good at. Integrated Business Financing was established in 2021 and has been running for over 1 year. Providing a highly trained adviser with 8 FTEs. Jonathan has said that growing a small business requires making an impact and difference on one person. So he says. "When someone buys a product or service or makes sure their experience was extraordinary, that is what's going to help add rocket fuel to everything." This Cast Covers: Helping business owners grow and scale their businesses Managing an Integrated Business Financing. Providing the best financing options. Lending marketplace for 14 years, that helps businesses in the United States grow. Getting the best financing possible. Been involved in running internal sales teams for Fintech Companies. An avid believer in visualization. Learning how to improve marketing through social media. Helping entrepreneurs create a good investment. Sharing his perspective about an amazing entrepreneur. Additional Resources: Integrated Business Financing Master the Game by Tony Robbins Quotes: "The more people you help, the more money you're gonna make." —Jonathan Fodera "If you impress them, they will come running to you." Jonathan Fodera "You have to figure out the risk versus reward." —Jonathan Fodera "Successful people will tell you they're not successful. —Jonathan Fodera "If you're putting something off, that means you shouldn't be focusing on that first." —Jonathan Fodera Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, Troy had a chat with Dara Rosenbaum, the Co-Founder of Rosenbaum and Taylor based in New York, United States to talk about her journey from being a Lawyer into a business advisor and business owner. Growing their business into high-quality legal advice and representation with over 7 FTEs From working at a law firm, Dara has decided to create her first business with her co-founder Taylor to pursue bigger opportunities. Rosenbaum and Taylor was established in 2011 and has been running for over 11 years. Became a high-quality legal advisor and representation with over 7 FTEs. Dara has said that growing a small business requires good time management to focus on the things that are gonna move the needle. So she says, "Set boundaries around what things about an owner should be working on or shouldn't be working on. This Cast Covers: Growing over a decade of law firm business. Serving entrepreneurs, solopreneurs, and midsize small businesses. Helping entrepreneurs form and helping them grow. Manage contracts and handle litigation, lawsuits, and business disputes. Learning more about marketing. Building out clients in their own cases. Helping entrepreneurs avoid the harmful effect of shiny object syndrome. Sharing the benefits of good time management. Learning how to improve knowledge and skills through asking people. Learning how to cope with common mistakes and challenges in business. Additional Resources: Rosenbaum & Taylor Only 10s by Mark Silverman Quotes: "Success is freedom." —Dara Rosenbaum "Understand things that need to be done." —Dara Rosenbaum "Learning from others is part of growth." —Dara Rosenbaum "Be ready to take on new challenges." —Dara Rosenbaum "You can't teach smart." —Dara Rosenbaum Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, Rob Cameron interviews Tamika Johnston, a specialist construction, and trades coach, based in Launceston, Tasmania, Australia. A person who is not only meticulous in a monetary sense, but in a time sense as well. Throughout her journey in different markets, such as construction, and architectural firms, she developed approaches such as "hooking the client into the sale" by devising a strategic sales process, a qualification script, and ways of making a client commit, to be as efficient as she can be in the sales process. "First and foremost, the sales in a business are the business's oxygen.", she said. This Cast Covers: Efficiently closing marketing leads. The importance of sales in a business. Price is not always a critical factor in sales. Devising a strategic sales process that's reassuring for the client. Determining the qualification of the client. Finding ways to make your client commit. How to not waste time on "tire kickers". Assembling a team to scale your business effectively. Keeping a tight grip on the sales process. Additional Resources: Secrets of Closing the Sale by Zig Ziglar Quotes: "First and foremost, the sales in a business are the business's oxygen." —Tamika Johnston "Having a clear sales process, and being good at sales is what's going to save your business over the next few years." — Tamika Johnston "So, we don't say what's your budget… It's, what are you looking to invest in your project?" — Tamika Johnston "If you can have this clear sales process, you can employ someone to do the role, rather than you physically having to do it yourself." — Tamika Johnston "One big thing, is making sure that the ball is always in your court." — Tamika Johnston Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, I interview Beate Chelette, the Founder and CEO of The Growth Architect based in Los Angeles, United States. Beate has set up her own business to help entrepreneurs scale their impact and grow their authority. From managing a licensing business, Beate decided to leave her former business to pursue bigger opportunities. The Growth Architect was established in 2010 and has been running for over 12 years. Became a highly-successful global business and 8 FTEs. Beate has said that growing a small business requires discipline to money-making activities first to avoid getting distracted. So she says, "You need to be very disciplined to not open your email and go straight into what you said you were going to do." This Cast Covers: Working as a business strategist and consultant. Helping entrepreneurs to scale their impact and grow their authority. The Growth Architect for business owners through her podcast. Went through a decade of having a bad business journey. Providing people shortcuts. Created a podcast that is focused entirely on strategies. Became a self-made multimillionaire. With a background of licensing business from different parts of the world. Learning about the five-step success blueprint. Helping entrepreneurs to cultivate personal development. Additional Resources: The Growth Architect Compound Effect by Darren Hardy Growth Blocker Quiz Growth Authority Podcast Mastermind Quotes: "You have to understand your goal in order to serve well." —Beate Chelette "Success is about making an impact." —Beate Chelette "You have to learn to become fearless." —Beate Chelette "Business owners should practice clean thinking." —Beate Chelette "Avoid Mini-me cloning," ——Beate Chelette Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

In this episode, I interview Aleya Harris, the Founder, and CEO of Flourish Marketing based in LA, Los Angeles, United States of America. Aleya has set up her own business to help entrepreneurs stand out from the crowd through radically authentic messaging strategy and copywriting. From experiencing a loop-de-loop type of career, Aleya has decided to pursue the things that tap into who she is. Flourish Marketing was established in 2018 and had been running for over 4 years. Aleya has said that growing a small business requires focusing on a few things that you can do and being patient. So she says, "Pick something that you do every single day, at the same time, every day that will move the needle for your business." This Cast Covers: Boutique marketing strategy and copywriting agency. Creating radically authentic messaging and copywriting that transform leaders into legends. A storied brand-certified guide. Hit six figures in five months. Learning the importance of generating leads and staying authentic while stabilizing. Helping entrepreneurs become resilient and consistent. Helping people become their best selves and tap into who they are. Learning how to market is easier by not doing everything on your own. Helping empire-building clients stand out from the crowd. Been experiencing a loop-de-loop type of career journey. Additional Resources: Flourish Marketing Building Story Brand by Donald Miller Quotes: "Success is having financial, emotional, and spiritual freedom." —Aleya Harris "Don't do all the things." —Aleya Harris "The person who is most resilient and consistent is the most successful person." —Aleya Harris "Just keep planting and be patient." —Aleya Harris "There's more growth to be had by going on the journey of doing hard things." —Aleya Harris Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0