Private Practice Owners Club
Nathan Shields
Hosted by Nathan Shields who sold his PT clinics for 3x the national average!Do you own a physical therapy practice? If so, you know that running a successful business is no easy feat. There are so many challenges to overcome, from marketing and billing to recruiting, hiring and managing staff. Sometimes it feels like you're a one-man (or woman) army.That's where the Physical Therapy Owners Club podcast with host, Nathan Shields, comes in. We're here to help you know you're not alone. This podcast is meant to help you navigate the challenges of owning a PT practice and achieve greater profits, freedom, and the goals you set forth when you opened your clinc.In each episode, we'll talk to successful physical therapy owners about their experiences and share their insights on how to best run a PT clinic. Here are some examples of the Physical Therapy Owners Club Podcast's Topics & Highlights:1. Unveiling the Secrets of Successful Clinic OwnersWe delve into the minds of highly successful physical therapyclinic owners. Discover the essential traits, habits, and strategies that setthem apart from the competition. Get ready to unlock the secrets to building athriving practice that stands the test of time.2. Mastering the Art of Marketing for PT ClinicsWe bring you marketing gurus who have successfully harnessed thepower of digital and traditional marketing to grow their physical therapybusinesses exponentially. From social media strategies to community outreach,you'll gain valuable insights that will revolutionize your clinic's marketinggame.3. Building a Dream Team: Recruiting, Hiring, and On-Boarding/Training PhysicalTherapists and Top TalentYour team is the backbone of your practice's success. Learn fromHR experts and seasoned clinic owners as they spill the beans on effective recruitingand hiring practices, fostering a positive culture, and retainingtop-notch talent for the long haul.4. Mindset and Leadership for Clinic OwnersThe journey of a physical therapy practice owner is not withoutchallenges. Explore the power of a growth mindset, leadership development, andovercoming common entrepreneurial obstacles to lead your clinic confidentlytoward success.5. Scaling Up: Expanding Your Clinic's FootprintDreaming of expanding your physical therapy business? We’llexplore growth opportunities, opening multiple locations, and franchisingmodels for ambitious clinic owners aiming to take their practices to newmarkets.6. Financial Strategies for Sustainable GrowthFinancial health is critical for the long-term success of anybusiness. Tune in as financial experts share practical tips to manage yourclinic's finances efficiently, navigate insurance complexities, and maximizeprofitability without compromising patient care.7. Embracing Technology for Enhanced Patient CareWith technology advancing at lightning speed, learn how toharness cutting-edge tools, telehealth solutions, and software to optimizepatient outcomes and streamline your clinic's operations. We'll explore thelatest tech trends reshaping the physical therapy landscape.8. Navigating the World of Healthcare LegislationHealthcare legislation can be a maze of complexities thatsignificantly impact your practice's operations and profitability. Joinindustry experts as they break down the latest regulations, provide compliancetips, and share best practices to stay ahead of the curve and optimize yourclinic's performance.9. Nurturing Patient Relationships and Boosting Customer LoyaltyWord-of-mouth marketing remains one of the most potent tools forgrowing your clinic. Discover the art of patient engagement, improving patientexperiences, and cultivating lasting relationships to build a fiercely loyalcustomer base.10. Success Stories: Inspiring Case Studies from PT PracticeOwnersIf you're looking for a podcast that can take your physical therapy practice to the next level, the PT Owners Club wil do it! Join us on Facebook Group, too!
Episodes
Mentioned books
Nov 27, 2018 • 41min
4 Words For Clinic Success And Freedom: Develop Your Leadership Team with Judy Cirullo
You can’t do it all, and you won’t achieve your business goals if you try to do it all yourself. If so, your personal limitations become your business’ limitations. You’ve got to develop leaders if you want to grow. How do you do it? Judy Cirullo, PT, ACC, CPC, ELI-MP has spent decades in physical therapy – as a therapist, owner, and now coach/consultant. Her professional experience has taught her many things, but one of the more crucial things she has learned and now teaches is that true freedom and stability for the business and business owner is achieved when they have a unified leadership team. It’s one thing to simply have a team, but to have a team that is unified in purpose, mission, and vision is an unstoppable force. Judy trains teams across the country and now shares some of her secrets with us.
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Nov 20, 2018 • 43min
How To Build A Powerful Team with Jeff Lee: The Key To Stability And Freedom
Jeff Lee, co-founder and CEO of Measurable Solutions, knows what it takes for an owner to achieve greater revenues, profits, stability, freedom, and growth. What does it take? A team. An owner can never do it by himself. An owner has to have a POWERFUL team around him to carry out his vision. With a powerful team, an owner can expect to, in Jeff’s words, run a company from any distance which continues to grow and run on its own and provide the owner the freedom to do what he/she wants to do. Is that not every owner’s dream? Jeff and I break it down into some of the simple things necessary to do just that. We say its simple, but it takes the discipline and effort to groove these teachings in. Measurable Solutions is around to help you out.
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Nov 13, 2018 • 52min
Run Your Practice In One Minute: Systems and Statistics with Paul Wright
Paul Wright, B. App. Sc (Physio), Dip. Ed. (Phys. Ed.), Adv. Dip. Business Management, built his Australian physiotherapy practice from one clinic to two clinics, back to one clinic, then up to six clinics before selling them. How did he do it? Easy – systematizing (“E-Myth Revisited” by Michael Gerber) and managing by statistics. Lo and behold, he jumped from one to six clinics in a couple of years and managed them all from home, only spending a couple hours each week in his clinics. Paul now shares his insight via coaching, his website, www.healthbusinessprofits.com, and his new book, How to Run a One Minute Practice. He shares his story with us, his challenges, and how he did it all on today’s podcast.
Nov 6, 2018 • 37min
Marketing Secrets And Business Success In Small Practice with Ian Johnsen
Ian Johnsen, PT, MSPT has been a success in his small private practice in the Seattle area and, like me, decided to launch a podcast and introduce more private practice owners to the resources and success stories that are out there. So I decided to have a conversation with him to learn a little bit more about him and what he’s doing to be so successful. He was kind enough to share a couple of his marketing secrets, which any practice could benefit from right away! He also shares some of the resources that are guiding him along the way to success. Funny thing, there are a number of resources that are the same ones we use and espouse here at PTOClub! Have you used the same ones?
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Oct 30, 2018 • 22min
The Best Business Books: Guideposts To Success
What’s in your library? Time after time the guests of the Physical Therapy Owners Club reference the same books that have been influential in their growth as owners and leaders. It’s not a coincidence that the same books are frequently referenced, as these are true classics in the business realm. There are more than what I highlight in this episode, but these are typically at the top of the list.
Love the show? Subscribe, rate, review, and share!Here’s How »Join the Physical Therapy Owners Club today:ptoclub.comPhysical Therapy Owners Club FacebookPhysical Therapy Owners Club LinkedInPhysical Therapy Owners Club Twitter
Oct 23, 2018 • 19min
The 1st Step In Overcoming Your Challenges: The HODS Symposium Breakdown
I figure that I’ll share with you some of the insight I gained from conferences and events that I attend, in case you weren’t able to go yourselves. If you weren’t able to attend, no problem, I’ve got your back. These are some of my notes from the 5th Annual HODS Symposium – addresses and announcements from Dimitrios Kostopolous, PT, DPT, MD, PhD, DSc, ECS, Christopher Music, and others. The one thing that hit me most is recognizing that the fault in my ability to overcome challenges or reach my goals is directly related to the strength of my purpose.
Love the show? Subscribe, rate, review, and share!Here’s How »Join the Physical Therapy Owners Club today:ptoclub.comPhysical Therapy Owners Club FacebookPhysical Therapy Owners Club LinkedInPhysical Therapy Owners Club Twitter
Oct 16, 2018 • 38min
Earn More Money, Create More Freedom! with Craig Ferreira
Craig Ferreira has been around the PT block thousands of times. He knows the inner workings better than almost anybody and can break down any situation into easily digestible nuggets. Thus, I had to have him on when I found out that he’s about to give a talk on how to improve productivity and, specifically, sales in the PT setting. Most PTs hate “sales” as we know them, but doing it in the right way isn’t “sales” at all. How we present that to our teams can be super easy. Craig knows how to do it. If you simply do a little footwork, have some conversations, practice the art of “selling,” create and hold expectations firmly, then just wind it up and let it go, you can see results quickly! Follow Craig as he’ll walk you through it.
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Oct 9, 2018 • 32min
How To Develop A Marketing Strategy: Online and Physician Marketing Elevated with David Straight
David Straight, co-owner of E-Rehab.com, and I are back at it, keeping a good thing going. This is Part 2 of my interview because David had so many good things to share, we had to spread the wealth. We were initially focused on discussing how to just develop a digital marketing strategy, and we did that because E-Rehab is expert in the digital realm. David went out of his way to share with us how we can do better by also improving our face-to-face marketing to physicians. Physician referrals may be down compared to ten years ago, but they still take up a large share of the referral base in most clinics. Don’t forget about them or they’ll forget about you! Plus, if you don’t know where to start with your marketing plan, just listen to the first five minutes of the interview and David will show you how. He’s a giver!
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Oct 2, 2018 • 39min
The Basics Of Digital Marketing for PTs: How To Create An Online Presence with David Straight
If you aren’t routinely working on your online presence, you’re falling behind. That’s why people like David Straight at E-Rehab.com exist – to let you know what you need to do, what works best, what the current trends are, how to present yourself, then monitor your efforts. It takes some effort and, depending on the size of your practice, will take some time. If you’re looking to compete against hospital networks and physician-owned practices who have a sizable budget for marketing, you’ve got to stay on top of your presence. Besides, nowadays, who doesn’t look up a company on Google when first getting a referral? Very few, I assume. Assess or re-assess what you’re putting out there, and stay on top of digital trends going forward. David provides some good insight on how to do just that.
Love the show? Subscribe, rate, review, and share!Here’s How »Join the Physical Therapy Owners Club today:ptoclub.comPhysical Therapy Owners Club FacebookPhysical Therapy Owners Club LinkedInPhysical Therapy Owners Club Twitter
Sep 25, 2018 • 55min
The 7 Habits of Successful PT Ownership with Dr. Bill Dodson: Stability and Freedom Through Contraction
What sets this episode apart from the others is that Dr. William (Bill) Dodson, PT, DSc, DPT, OCS, CHT has gone counter to everything we promote in The Club. While we’re constantly looking to promote growth and expansion to obtain more freedom and stability, Bill actually found that contracting and doing less has led to more stability, freedom, and happiness in his life. Thus, he’s been uber-productive in his professional life, as you’ll hear in the interview. One of the greatest influences in his life is the book, “The 7 Habits of Highly Effective People” by Steven Covey. And during this interview we talk about how he’s used those principles to benefit himself in his practice and, consequently, his personal life. Bill’s seen it all and has a ton to share.
Love the show? Subscribe, rate, review, and share!Here’s How »Join the Physical Therapy Owners Club today:ptoclub.comPhysical Therapy Owners Club FacebookPhysical Therapy Owners Club LinkedInPhysical Therapy Owners Club Twitter
