New Books in Technology

I like to think (it has to be!) of a cybernetic ecology where we are free of our labors and joined back to nature, returned to our mammal brothers and sisters, and all watched over by machines of loving grace. – Richard Brautigan, 1967 By the time Richard Brautigan distributed his fifth collection of poetry, All Watched Over by Machines of Loving Grace, on the streets of San Francisco, his reference to “a cybernetic ecology” was not an obscurantist metaphor so much as a direct nod to a pervasive and generative intellectual discourse. In The Cybernetics Moment, Or Why We Call Our Age the Information Age (Johns Hopkins UP, 2015), historian of technology Ron Kline traces the emergence of this protean discourse, along with the shifting demarcations occurring within and around it as cybernetics worked its way between technology and theorization of the social world. In doing so, he provides perhaps the most comprehensive and incisive history to date of American cybernetics and information theory. While cybernetics began as a distinctly postwar science of communication and control, Kline shows how it was linked to but split off from discussions of the physical definition of information. Cyberneticians’ emphasis on circular causality was a major influence on mid-century social science, and cybernetic theory was a common frame through which electronic computers were discussed in the media. As the subtitle suggests, Kline also grapples with the coherence of the term ‘information age,’ whose advocates departed from cybernetics yet, as he argues, remained under its shadow. Through historicizing cybernetics as a ‘moment,’ Kline characterizes the activities of its larger-than-life adherents with a sociologist’s eye, while unearthing both the material and conceptual artifacts left in its wake. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Greg Jenner’s A Million Years in a Day: A Curious History of Everyday Life from Stone Age to Phone Age (St. Martins Press, 2016), explores the history of the modern material world through the lens of a typical Saturday in the twenty first century. Jenner gives his readers a fascinating look at our daily routines from the medical origins of corn flakes to the ecclesiastical origins of the newspaper. Beginning with the ring of an alarm clock, Jenner explores historical conceptions of time with many humorous and illuminating facts from sources as diverse as French Revolution to the Harappan Civilization of the Bronze Age. Ambitious in its scope and always dedicated to giving his readers a good laugh, Jenner takes a lighthearted look at the improbable people, fortuitous accidents, and unusual places that helped create our modern material world. Jenner’s book closes the historical distance between the lives of earlier epochs. Jenner shows the familiar struggles of domestic life are not unique to our own time, but rather shared throughout human history. Whether the Neolithic, medieval, or otherwise, Jenner shows how our ancestors responded to the shared problems of the everyday from setting an alarm clock to cooking breakfast. Jenner also points out that many successful inventions were lost and then rediscovered (such as sewage systems and the Roman bath), questioning popular notions of the linear path of technological development. James Esposito is a historian and researcher interested in digital history, empire, and the history of technology. James can be reached via email at espositojamesj@gmail.com and on Twitter @james_esposito_ Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

How can academics respond to the rise of social media? Or should they respond at all? In Social Media for Academics (Sage, 2016), Mark Carrigan, from the Centre for Social Ontology, offers an informed and reflective take on social media, with some practical guidelines for academics. The book introduces key concepts, such as digital scholarship, social media and ‘the public’, alongside discussions of specific platforms including twitter (Mark himself tweets @mark_carrigan). The book is not only a guide for academics who are interested in social media, as it considers the impact of new media forms on scholarship itself, with considerations of academic identities, academic networks and relationships, as well as the benefits and risks of embracing social media.The book is essential reading for any academic seeking an informed understanding of both the ‘how to’ and, perhaps more importantly, the ‘why’ and ‘what’ of social media for academics. Dave O’Brien is the host of New Books In Critical Theory and is a Senior Lecturer in Cultural Policy at the Institute for Cultural and Creative Entrepreneurship, Goldsmiths College, University of London. His research covers a range of areas between sociology and political science, including work on the British Civil Service, British Cultural Policy, cultural labour, and urban regeneration. His most recent books are Cultural Policy: Management, Value and Modernity in the Creative Industries and After Urban Regeneration (edited with Dr Peter Matthews). He tweets@Drdaveobrien Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

What is enjoyment and what can contemporary critical theory tell us about it? In Enjoying It: Candy Crush and Capitalism (Zero Books, 2015), Alfie Bown, a lecturer at Hang Seng Management College and co-editor of Everyday Analysis and the Hong Kong Review of Books, talks through the political potential of new forms of enjoyment. Using Candy Crush Saga, Football Manager, Gangnam Style, Game of Thrones, and the act of reading critical theory itself, the book argues we need to take enjoyment seriously. Enjoyment is understood in relation to work and capitalism, unpacking ideas of productive and unproductive enjoyment and how they might serve or subvert power and control in modern life. The book will be of interest to scholars across philosophy, literary studies, and the social sciences, alongside anyone with a smart phone, tablet or love of the television box set! Dave OBrien is the host of New Books In Critical Theory and is a Senior Lecturer in Cultural Policy at the Institute for Cultural and Creative Entrepreneurship, Goldsmiths College, University of London. His research covers a range of areas between sociology and political science, including work on the British Civil Service, British Cultural Policy, cultural labour, and urban regeneration. His most recent books are Cultural Policy: Management, Value and Modernity in the Creative Industries and After Urban Regeneration (edited with Dr Peter Matthews). He tweets@Drdaveobrien Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Teenagers live in their phones. As an educator you can try to pull them away or meet them where they are. The 160-Character Solution: How Text Messaging and Other Behavioral Strategies Can Improve Education (Johns Hopkins University Press, 2015) urges educators to meet teens on their must-have device. Author Benjamin Castleman of the University of Virginia shows how text messaging combined with insights from behavioral science―more specifically the fields of behavioral economics and social psychology―can be leveraged to help students complete assignments, perform to their full potential on tests, and choose schools and colleges where they are well positioned for success. In his own research, Castleman has studied how to use personalized text messages to reduce “summer melt,” in which up to 40 percent of high school graduates who have been accepted to college, mostly from underserved communities, fail to show up for the fall semester. Behavioral strategies extend beyond texting and even beyond smartphone technology. By focusing on behavioral changes, Castleman demonstrates that small tweaks in how we ask questions, design applications, and tailor reminders can lead to better decision making and have remarkable impacts on student and school success. The 160-Character Solution makes a broader case for employing these behavioral strategies to improve educational outcomes from preschool all the way to college. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Symbols have meanings that change depending upon the cultural context. But how do we discuss symbols, their meanings, and their cultural contexts without an adequate vocabulary? Phillip Penix-Tadsen, assistant professor of Spanish at the University of Delaware and author of the new book Cultural Code: Video Games and Latin America (MIT Press, 2016), offers insight in to how culture is signified in video games, with a particular emphasis on Latin America. In Cultural Code, Penix-Tadsen examines how Latin America is represented in some of the most popular of games, as well as how Latin American developers, themselves, represent their various countries. In so doing, Penix-Tadsen investigates the emergence of video games as cultural currency, and advances a vocabulary for describing how culture is integrated in to all aspects of gaming. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

With the growth of social media like Facebook, Twitter, Instagram, and Snapchat, we are increasingly heading toward a radically open society. In Sharing our Lives Online: Risks and Exposure in Social Media (Palgrave Macmillan, 2014), author David R. Brake explores some of the social and individual harms that can arise from unwary social media use. Brake draws upon in-depth interviews with bloggers as well as scholarly research to explore why users may inadvertently reveal more online than they suppose. He explains in detail the social, technological, and commercial influences and pressures that keep us posting what we often shouldn’t and that prevent us from fully appreciating the risks when we do so. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

What is the “stuff” that fuels the information society in which we live? In his new book, Metadata (MIT 2015), information scientist Jeffrey Pomerantz asserts that metadata powers our digital society. After defining metadata-data that has the potential to provide information about an object-Pomerantz considers the various kind of metadata. This raw material provides descriptions about individuals and most every other thing in the world. This data allows people, places, and things to be found. According to Pomerantz, metadata has become infrastructural as it plays such a pivotal role about in all of the things we do, yet, it is invisible. This invisible foundational material is created and collected all the time, and has vast implications for governments, corporations, and individuals. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Finn Brunton‘s Spam: A Shadow History of the Internet (MIT Press, 2013) is a cultural history of those communications that seek to capture our attention for the purposes of exploiting it. From pranks on early computer networks in the 1970s to commercial nuisances in the 1990s to the global criminal infrastructure of today driven by botnets and algorithms, spam’s history surfaces and shifts with the Internet itself. Spam is a lively book packed with tales of the people responsible for sharing and stopping spam’s myriad of forms in email, web sites and social networks. This includes everyone from programmers and security professionals, marketers and lawyers, and con artists and thieves to name a few. Each person has personal experiences with spam and opinions about when they’re being spammed, but Brunton, a professor at New York University, reminds us about the critical role that communities, organizations, and governments have played in regulating spam. Ultimately, the governance agreed to by these groups defines spam in the contemporaneous moment, but more importantly, shapes spam’s future forms. As long as open communication platforms exist, so will spam. It is more useful to treat spam as signal about the quality of our digital interactions. The more our attention is captured and exploited the worse our digital communities are functioning. Like the mysterious meat in a can (and with full appreciation for all the spam lovers out there), a digital diet heavy on spam isn’t just unappetizing, it’s unhealthy. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Paul R. Josephson‘s new book explores everyday technologies – fish sticks, sports bras, sugar, bananas, aluminum cans, potatoes, fructose, and more – as technological systems that embody vast social, political, cultural histories within relatively small packages. Fish Sticks, Sports Bras, and Aluminum Cans: The Politics of Everyday Technologies (Johns Hopkins University Press, 2015) traces some major themes through a series of fascinating and engagingly written case studies. As readers explore the chapters, we learn that fish sticks (the “ocean’s hot dog”) were created less as a result of consumer demand, and more as a result of over-production thanks to new technologies related to fishing, refrigeration, materials science, the postwar kitchen, and more. We learn about the invention of the sports bra as a story of “reverse gender engineering” that involved the transformation of jock straps. We learn of the colonial and postcolonial histories – of slavery, exploitation, technological innovation – staring back at us every time we look at a banana or an aluminum can. We learn to see French fries and high fructose corn syrup as “self-augmenting technologies.” We learn that there’s nothing strictly “natural” about natural disasters. And we are offered a glimpse into the use of large-scale technologies as symbols of state power in Russia. The book concludes with two more stories – of books and bicycles – that leave us with important lessons to take away from the book after we put it down. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology