Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Dec 20, 2024 • 49min
2025 Marketing and Growth Priorities. Are They New or Evergreen?
From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.
The post 2025 Marketing and Growth Priorities. Are They New or Evergreen? appeared first on Rattle and Pedal.
Dec 10, 2024 • 52min
CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
The post CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board appeared first on Rattle and Pedal.
Nov 22, 2024 • 47min
Winning the Battle for Mindshare When the Competitor is a Bot
AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.
The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.
Nov 8, 2024 • 48min
Marketing Channels: Which Ones are the Right Ones for Your Firm
SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm?
The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.
Oct 25, 2024 • 48min
Why People Don’t Understand Data and What to Do About It with Bill Shander
Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.
The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.
Oct 11, 2024 • 54min
Segmentation: The Marketing Foundation Firms Seldom Get Right
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.
Sep 27, 2024 • 53min
The Antidote to Crappy Buyer Personas with Jim Kraus
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.
The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.
Sep 13, 2024 • 1h 1min
Who Should Be Your Firm’s Thought Leaders?
Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.
The post Who Should Be Your Firm’s Thought Leaders? appeared first on Rattle and Pedal.
Aug 30, 2024 • 48min
Fortitude: The Key to Sustained Marketing Success
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.
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Aug 9, 2024 • 52min
Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.
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