Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
May 16, 2025 • 38min
The Death of Industry-First Segmentation?
Explore how AI is revolutionizing industry-first segmentation in professional services. The shift from traditional industry expertise to a focus on capabilities like operational efficiency is changing client preferences. Dive into the evolving dynamics of client relationships in telecom and the need for tailored solutions. Hear about the balance between specialized knowledge and innovative problem-solving strategies, and how emerging technologies are reshaping decision-making in B2B marketing.
May 2, 2025 • 38min
Measuring Your Marketing (or Brand) Investments
Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives.
The post Measuring Your Marketing (or Brand) Investments appeared first on Rattle and Pedal.
Apr 18, 2025 • 39min
Is PS Marketing Ahead of the Game or Behind?
Is professional services marketing behind the curve? Jeff and Jason dig into the industry’s creative, strategic, and resource challenges—and the timeless advantages it still holds.
The post Is PS Marketing Ahead of the Game or Behind? appeared first on Rattle and Pedal.
Apr 4, 2025 • 0sec
The Evolution of Professional Services Marketing: A 25-Year Retrospective
The post The Evolution of Professional Services Marketing: A 25-Year Retrospective appeared first on Rattle and Pedal.
Mar 21, 2025 • 58min
How AI is Changing Marketing’s Roles
This discussion dives into how AI is reshaping marketing roles, highlighting six key positions essential for strategic success. The enforcer emerges as a pivotal figure, facilitating alignment and execution. A notable tension between data analytics and creative narratives is explored, emphasizing the need for collaboration. The conversation also touches on the human-AI synergy, where unique insights challenge conventional trends. Finally, there's a call for diverse marketing teams to adapt to AI's influence while rethinking organizational structures.
Mar 3, 2025 • 43min
Differentiation: Is It Getting Harder? Or Easier?
From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they?
The post Differentiation: Is It Getting Harder? Or Easier? appeared first on Rattle and Pedal.
Feb 7, 2025 • 0sec
The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It
We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from Edelman, Pew, Gartner, and Deloitte, this episode offers actionable strategies to rebuild trust and drive lasting success.
The post The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It appeared first on Rattle and Pedal.
Jan 25, 2025 • 44min
How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering
Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.
The post How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering appeared first on Rattle and Pedal.
Jan 10, 2025 • 40min
The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch
What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.
The post The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch appeared first on Rattle and Pedal.
Jan 4, 2025 • 47min
A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan
Chris and Michelle join us to talk about Tercera’s strategic investments in thought leadership and break down the release of the firm’s research, the Tercera 30.
The post A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan appeared first on Rattle and Pedal.
