Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Mar 13, 2026 • 33min
Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next
How should professional services firms decide where to expand next? This episode explores the “where to play” paradox and the strategic criteria leaders must evaluate before pursuing adjacencies.
The post Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next appeared first on Rattle and Pedal.
Feb 20, 2026 • 49min
From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon
What separates thought leadership from revenue-generating insight? Matt Dixon explains how to build and scale commercial insight in professional services.
The post From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon appeared first on Rattle and Pedal.
6 snips
Jan 23, 2026 • 42min
Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era
Seven bold predictions about how AI will reshape professional services are unpacked in short, punchy segments. Topics include looming AI scandals and the need for governance, client demands for transparency, and the rise of subscription-style services. Productization, industry-specific AI offerings, proprietary data as an asset, shifting partner roles, and new performance metrics are all explored.
Jan 9, 2026 • 34min
A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance.
The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann appeared first on Rattle and Pedal.
Dec 19, 2025 • 46min
The Most Overrated Marketing Metrics, And What You Should Measure Instead
Most firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should rethink measurement.
The post The Most Overrated Marketing Metrics, And What You Should Measure Instead appeared first on Rattle and Pedal.
Dec 5, 2025 • 38min
Resurgence of Media Relations in the AI Era with Offleash PR
As AI changes how buyers find and trust firms, Robin Bulanti and Kelly Indrieri from Offleash PR explain why media relations is once again a critical driver of visibility, credibility, and growth.
The post Resurgence of Media Relations in the AI Era with Offleash PR appeared first on Rattle and Pedal.
Nov 14, 2025 • 44min
The Winning Elements of Distinct and Valuable Thought Leadership
Jeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conversations.
The post The Winning Elements of Distinct and Valuable Thought Leadership appeared first on Rattle and Pedal.
Oct 31, 2025 • 50min
Capturing Value in the AI Agent Era: How Firms Can Compete and Win
We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation.
The post Capturing Value in the AI Agent Era: How Firms Can Compete and Win appeared first on Rattle and Pedal.
12 snips
Oct 17, 2025 • 39min
2026 Marketing Priorities for Professional Services
Looking ahead to 2026, the hosts discuss the need to expand a firm's performance envelope while rethinking branding strategies. They highlight the impact of AI and automation on consulting firms, emphasizing a reassessment of value propositions. The conversation dives into transforming sales, marketing, and delivery roles to adapt to the new landscape. Additionally, the importance of developing a robust thought leadership strategy and fostering a culture of innovation is explored, alongside the need for pipeline discipline to face upcoming challenges.
Oct 3, 2025 • 41min
Winning the AI-Search Game
Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.
The post Winning the AI-Search Game appeared first on Rattle and Pedal.
