Rattle & Pedal: B2B Marketing Podcast Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era
6 snips
Jan 23, 2026 Seven bold predictions about how AI will reshape professional services are unpacked in short, punchy segments. Topics include looming AI scandals and the need for governance, client demands for transparency, and the rise of subscription-style services. Productization, industry-specific AI offerings, proprietary data as an asset, shifting partner roles, and new performance metrics are all explored.
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Expect More AI Scandals
- Jeff McKay predicts another AI-related scandal because firms are rolling out AI faster than they can govern it.
- He warns firms need governance and damage-control plans to avoid reputational wildfire.
Services Becoming Software
- Jason Mlicki and Jeff McKay say professional services are shifting toward services-as-software and AI-driven subscription experiences.
- Clients will expect access to proprietary systems or real-time AI tools as part of engagements.
Productize To Reduce Friction
- Jason Mlicki advises firms to productize services into packaged, priced, named offers to reduce buying friction.
- He warns that buyers often prefer fast, pre-bundled solutions over lengthy bespoke proposals.