

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Jan 2, 2023 • 1h
#392: How to Turn Data Into Drama With Your Business Storytelling
Heather Pierce, Community & Content Strategy Director at Leavitt Group a Top 20 national insurance company shares why you should turn your data into drama with your business storytelling to humanize your communication that connect on a primal emotional level. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 26, 2022 • 47min
#391: How to Unearth the Memorable Moments That Power Your Personal Stories
Sabrina Hansen, Senior Director of Strategic Relationships at Embark Behavioral Health, shares how to create a culture of helping through connection and building meaningful and memorable relationships using storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 19, 2022 • 56min
#390: How to Generate Strategically Creative Brand Stories
Robin Landa, a distinguished professor at Kean University and author of The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity: A Business Field Guide to Advertising, Branding and Design, shares her three-step process to coming up with better ideas more often. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 12, 2022 • 1h 4min
#389: The Art of Soulful Persuasion Through Brand Storytelling
Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer, shares how to create tremendous growth by standing for something much bigger than just your offering. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 5, 2022 • 1h 7min
#388: How to Turn Nerd Speak into Business Solutions With the ABT
Dr. Marlis Douglas and Dr. Keisha Bahr, distinguished professors and co-authors of The Narrative Gym for Science Graduate Students and Postdocs, share how to use the ABT agile narrative framework for proposals, papers, presentations, and life in general to make your complex simply land right the first time every time. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Nov 28, 2022 • 50min
#387: How to Use Stories to Drive Your Affiliate Marketing Success
Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing and sales programs. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Nov 21, 2022 • 1h 1min
#386: How Storytelling Helps Immigrants Realize Their American Dream
Luis Miguel, founder and CEO of Avantage, an international translation firm, and marketing manager Roxanne Addison share how they use storytelling to help immigrants realize their American Dream. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Nov 14, 2022 • 49min
#385: What You Can Learn From Your Mother About Business Storytelling
Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with everyone from his colleagues to his customers and demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Nov 7, 2022 • 50min
#384: Aligning Your Organizational/Life Purpose With Storytelling
Jeff Dudan, CEO of Homefront Brands and author of "Discernment; The Business Athletes Regimen for a Great Life through Better Decisions", shares how to Align your Organizational/Life Purpose and Values Through Storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Oct 31, 2022 • 54min
#383: How to Measure the Emotional Impact of Your Business Storytelling
Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happiness, shares how to create unforgettable experiences with your brand storytelling and measure their impact. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park


