Business of Story

Park Howell, Brand Story Strategist
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Mar 13, 2023 • 1h 4min

#402: Forget the Alamo: The Revisionist History That Built This Texas Brand

Jason Stanford, co-author of Forget the Alamo: The Rise and Fall of an American Myth, shares the ramifications of what happens when you correct history replacing myth with storytelling based on facts. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Mar 6, 2023 • 59min

#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry

Allan Rienstra, co-owner of SDT Ultrasound, shares how he uses storytelling and the ABT agile narrative framework to communicate and humanize his complex ideas to connect with his manufacturing customers. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Feb 27, 2023 • 1h 1min

#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling

The ABT (And, But, Therefore) agile narrative framework revolutionized how I communicate and connect with audiences. It will do the same for you. Join me on my 10-year journey of learning, refining, teaching, and coaching the ABT storytelling structure to business, marketing and sales leaders just like you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Feb 20, 2023 • 1h 2min

#399: Improving the Narrative for Ex-Cons Through Fair Chance Hiring

Ken Oliver, VP, Checkr.org/Executive Director, Checkr Foundation, shares what would be a soul-crushing story to the rest of us of being in solitary confinement for 8.5 years and emerging as a profound voice for ex-convicts who have earned the right to become productive citizens through Fair Chance Hiring. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Feb 13, 2023 • 47min

#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling

Justin Rende, Founder and CEO of Rhymetec, spent five years working for Robert De Niro's Tribeca Films and used what he learned about Hollywood storytelling to grow his cybersecurity company. Here's his story. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Feb 6, 2023 • 1h 11min

#397: How to Move Your Audiences Using the Ken Burns Storytelling Formula

Erik Ewers, Senior Editor and Co-Director at Ken Burns Florentine Films and Co-founder of Ewers Brothers Productions, shares what he's learned about iconic storytelling from legendary documentarian Ken Burns and shares why his latest film called Hiding in Plain Site: Youth Mental Illness is the most important project he's directed to-date. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Jan 30, 2023 • 44min

#396: How to Empower Mom & Pop Business Growth Through Storytelling

Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through their Empower Program has helped main street mom & pop businesses thrive. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Jan 23, 2023 • 56min

#395: How to Use Storytelling to Hack Human Behavior

Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of Using Behavioral Science in Marketing shares how to use business storytelling to hack human behavior in your advertising, sales and marketing campaigns. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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Jan 16, 2023 • 45min

#394: How Successful Associations Use Storytelling to Grow Membership

Sean Soth, Founder of Professionals for Association Revenue, an organization focused on improving association revenue health through community and resources, explores how associations can use business storytelling to grow their membership.
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Jan 9, 2023 • 56min

#393: How To Grow Your Community of Raving Fans With Business Storytelling

Pablo Gonzalez, founder and CEO of BeTheStage.live, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the Relationship Flywheel – the method that generated $40M from a podcast community in 1 year – shares how to build a community of raving fans with your business storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

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