She Thinks Big with Andrea Liebross

Are you running a business, or is your business running you? In this episode, I sit down with the powerhouse LuAnn Nigara– keynote speaker, author, and host of the top-rated podcast A Well-Designed Business. We dive deep into the uncomfortable truth: talent alone isn't enough to build a profitable company. LuAnn breaks down why "hustle" is often just a mask for a lack of systems– and why understanding your numbers and designing systems that allow you to become a force multiplier is the only way to move from surviving to thriving. Whether you're an interior designer or an entrepreneur feeling stuck in the daily grind, this conversation will shift your perspective on what it really takes to scale. Here’s what we’ll get into:00:00 – Why Your Business Feels Like It Owns You04:28 – From Cold Podcast Pitch To Friendship05:44 – High Point Market: Disneyland for Designers10:57 – "I Was Just the Sales Person"13:22 – The E-Myth Wake-Up Call16:35 – "Hustle Without Systems Is Just Chaos"22:48 – The Two Numbers That Determine Profitability25:16 – "Who Else Can Do This?"29:13 – When Profit Meets Passion34:43 – You Have to Believe It's Your Right40:52 – Resilience, Baseball Coaches & Fire Horses48:09 – Your One System to Simplify This WeekTo learn more about LuAnn and keep up with her work, visit her website & connect with her on Instagram! For more from Andrea on systems, listen to this STB episode next: Four Systems That Let You Step Away and Still Grow Your BusinessInterested in working with Andrea or bringing her coaching to your team?➡️ Book a consultation call with Andrea HERE. ⬅️⭐ Get Andrea’s newsletter, packed with practical ways to lead and grow your business without losing yourself in it: https://bit.ly/STB-newsletter ⭐ Get Andrea's bestselling book – She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary: https://a.co/d/5xBdPvN Subscribe to Andrea’s channel and watch all She Thinks Big episodes here: https://bit.ly/STB-subscribe Connect with Andrea on Instagram and LinkedIn!💌Have a burning question you’d like Andrea to address on the show? Text Andrea (be sure to include your name and where you’re from) for a special shout out on an upcoming episode! 

Are you exhausted from trying to "believe harder" in your goals? You might be stuck in the trap of white-knuckling– forcing yourself to be confident when your brain isn't ready. In this episode of She Thinks Big, we debug the biggest myth about success: that belief is just a mindset issue. I explain why lack of belief is actually an environment problem and how stress physically prevents you from building the confidence you need.If you feel like you're constantly fighting your own brain to stay confident, this episode will show you how to stop fighting and start building.In this episode:1:33 – Welcome4:23 – The real problem5:40 – The neuroscience7:13 – Dopamine & belief9:11 – Why stress kills belief12:33 – How belief is actually built 14:28 – Why this is hard to do alone15:07 – The one shift your best self needs17:47 – Better conditions start hereWork with Andrea or bring her coaching to your team!➡️  Book your free consultation HERE. ⬅️⭐ Get Andrea’s newsletter, packed with practical ways to lead and grow your business without losing yourself in it: https://bit.ly/STB-newsletter ⭐ Get Andrea's bestselling book – She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary: https://a.co/d/5xBdPvN Subscribe to Andrea’s channel and watch all She Thinks Big episodes here: https://bit.ly/STB-subscribe Follow She Thinks Big and leave us a review! Apple PodcastsSpotifyAmazon MusicConnect with Andrea and join the She Thinks Big community: InstagramTikTokFacebookLinkedIn

What got you here won't get you there. And the harder you cling to what worked before, the heavier everything feels. In this relaunch episode, Andrea breaks down what it actually means to lead forward– using your past as insight, not instruction– and why that shift changes everything. What you'll learn: The real reason you feel stuck (hint: it's not your strategy) Why hard work alone won't move your business forward How to create breathing room without achieving less In this episode:04:11 – Business Growth Starts With You05:42 – Broken Belief, Not Broken Strategy08:10 – Interest vs. Commitment09:13 – Your Commitment Is NOT The Problem– Your Belief IS10:46 – Ease Isn't Laziness– It's Alignment13:18 – Your Business Is Asking You To Lead Differently15:20 – Who STB Is ForIf you're ready to make this THE year everything shifts– your leadership, your momentum, your results– let's talk. ➡️  Book your free consultation HERE. ⬅️⭐ Get Andrea’s newsletter, packed with practical ways to lead and grow your business without losing yourself in it: https://andrealiebrosscoaching.kit.com ⭐ Get Andrea's bestselling book – She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary: https://a.co/d/5xBdPvN Subscribe to Andrea’s channel and watch all She Thinks Big episodes here: https://www.youtube.com/@andrealiebrosscoaching?sub_confirmation=1 Follow She Thinks Big and leave us a review! Apple PodcastsSpotifyAmazon MusicConnect with Andrea and join the She Thinks Big community: InstagramTikTokFacebookLinkedIn

She Thinks Big is the podcast for ambitious women building real businesses—and real lives alongside them.Hosted by Andrea Liebross, business coach, keynote speaker, and bestselling author, the show delivers strategic thinking, practical frameworks, and clear, grounded guidance for women navigating leadership, growth, and decision-making as the stakes rise.This isn’t about hustle. And it’s not about chasing balance.It’s about building a business that actually works— without burning out, overcomplicating everything, or shrinking your life to make it succeed.On She Thinks Big, you’ll learn how to:Make confident decisions without overthinkingLead your business instead of constantly reacting to itBuild a business that supports your real life—not one you need a break fromIf you’re done compartmentalizing, done second-guessing, and ready to lead with clarity, strategy, and sanity—you’re in the right place.New episodes every Tuesday.It’s time to think bigger about what’s possible—in your business and your life._____________________If you’re ready to stop overthinking and start leading with clarity and confidence, here’s what to do next —➡️ Book your free consultation. ➡️ Visit Andrea’s website. ➡️ Grab Andrea’s bestselling book titled She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary.➡️ Subscribe to Andrea’s newsletter for women entrepreneurs who want more time, money and energy. Follow She Thinks Big wherever you listen to your podcasts!➡️ Apple Podcasts ➡️ Spotify➡️ YouTubeConnect with Andrea on Instagram & LinkedIn to stay up to date on new episodes, insights, and resources.

The version of you that started your business isn’t the same one that’ll get it to the next level. That isn’t a hallmark of failure but of growth. And it’s a realization I’ve recently had about myself and my business.In this unexpected sixth (and final) episode of our 5th anniversary series on She Thinks Big, I’ll reflect on my entrepreneurial evolution and the identity and business shift coming for 2026. I’ll also extend an invitation to evolve alongside me in preparing for these strategic changes by encouraging you to make space, re-examine your beliefs, and upgrade your systems, teams, and money mindset. What’s Covered in This Episode on What Got You Here3:51 – The contrast between my early business self vs. who I’m becoming 6:27 – The one habit that got me where I am now and will get me to where I want to go7:58 – Example of how my beliefs have shifted (and how I’ll put it into practice for the first time this month)11:38 – How a November retreat led to a deeper insight for scale, intimacy, and space16:03 – Gratitude for the completion of what got me here and the risks of not evolving18:04 – What to expect from “Andrea 8.0” in 202620:10 – Final takeaway and my invitation to you for the journey from now onMentioned In What Got You Here Is Officially Holding You BackWintering: The Power of Rest and Retreat in Difficult Times by Katherine MayFive Leaps in Five MinutesSilent Saboteur AuditShe Thinks Big by Andrea LiebrossBook a Call With AndreaDon’t Just Listen—Implement ItUntangle your time, reset your role, and build systems that don't depend on your every move. No more white-knuckling your way through success because you're not just scaling your business, you're scaling yourself.Get the clarity and capacity to lead differently and ascend to your next level. Learn how and join us at andrealiebross.com/ascension

Money is one of the most misunderstood and emotionally charged topics in business. Thinking differently about how money moves through your business and life involves more than just looking at spreadsheets, creating formulas, or trying to find quick fixes. It’s about redefining your relationship with money as a reflection of your leadership, energy, and meaning.In the final episode of our 5th anniversary series on She Thinks Big, you’ll learn six essential money lessons that have shaped my coaching practice and my clients’ growth. I’ll show you that money doesn’t create safety (clarity does) and how every financial decision is an opportunity to lead intentionally.What’s Covered in This Episode on Money Lessons That Help Your Business Keep More of What You Earn2:18 – The question every female entrepreneur asks about money 3:36 – The four (or five) distinct money skills that every CEO needs to have a handle on4:55 – Why giving every dollar a job transforms how you think about growth6:03 – Why money is energy, not just numbers6:53 – Why money is often the hardest struggle for most businesswomen7:49 – The metrics and meaning of money9:04 – An emotional moment of celebration and appreciation 11:34 – Your assignment for this week12:37 – What I’ve learned about money these past five years and after doing over 250 episodes Mentioned In Six Money Lessons That Help Your Business Keep More of What You EarnFive Leaps in Five MinutesYou Need a Budget (YNAB)Activator IntensiveAscension CollectiveSilent Saboteur AuditShe Thinks Big by Andrea LiebrossBook a Call With AndreaAndrea’s LinksAndrea on LinkedIn, Instagram, and FacebookDon’t Just Listen—Implement ItUntangle your time, reset your role, and build systems that don't depend on your every move. No more white-knuckling your way through success because you're not just scaling your business, you're scaling yourself.Get the clarity and capacity to lead differently and ascend to your next level. Learn how and join us at andrealiebross.com/ascension

When you think about systems, do you immediately picture software, spreadsheets, and automation? Many entrepreneurs do, but that narrow definition is exactly what keeps them stuck. Systems are so much more than that, providing the invisible scaffolding called structure that supports thriving businesses and balanced lives. In the fourth episode of our 5th anniversary series on She Thinks Big, you’ll discover why systems are not cages, but the very structures that set you free and fuel creativity, peace, and sustainable growth. I’ll reveal six powerful lessons that took me years to learn, but can transform your leadership and operations today. You’ll walk away knowing exactly what kind of systems you need so that your business can run without you.What’s Covered in This Episode on Systems That Grow Your Business1:59 – What my system was like at the beginning of my business4:13 – Why systems aren’t just software and the importance of people systems6:06 – The real strength behind software systems and why thinking systems matter9:01 – How decision systems save you time and how structure creates freedom10:40 – Four-step systems check-in assignment11:52 – What I know about systems now that I didn’t know thenMentioned In Four Systems That Let You Step Away and Still Grow Your BusinessFive Leaps in Five MinutesClickUp | Dubsado | Slack | Metricool | KitActivator IntensiveAscension CollectiveSilent Saboteur AuditShe Thinks Big by Andrea LiebrossBook a Call With AndreaAndrea on LinkedIn, Instagram, and FacebookDon’t Just Listen—Implement ItUntangle your time, reset your role, and build systems that don't depend on your every move. No more white-knuckling your way through success because you're not just scaling your business, you're scaling yourself.Get the clarity and capacity to lead differently and ascend to your next level. Learn how and join us at andrealiebross.com/ascension

You didn’t start your business to manage a to-do list. You started it to create something meaningful and sustainable. But somewhere along the way, “team” became just another line item, and you felt stuck between wanting to do everything yourself and knowing it was time to trust others to take some of the load off. In the third episode of our 5th anniversary series on She Thinks Big, you’ll learn what it really means to lead and not just hire, delegate, or manage. Through the lens of my own five-year evolution, I’ll share how everything shifted the moment I realized that the growth of my business has never been a solo act. I’ll also reveal five powerful lessons that will help you lead with clarity instead of control, hire from purpose instead of panic, and build a team that scales both your business and your belief in others.What’s Covered in This Episode on How I Stopped Managing Tasks3:12 – The surprising truth of where the building of my team really began8:32 – The pivotal realization that transformed my collaborators into a powerful team10:32 – Five lessons that will change how you hire, lead, and scale your business14:53 – Three “L” questions you should ask to grow trust and confidence in your team16:10 – What I know now about building a team that I didn’t know when I startedMentioned In How I Stopped Managing Tasks and Started Leading a TeamFive Leaps in Five MinutesMissy Shopshire | Lisa Cumes | Kim Beesley Photography | Stacey Harris (Uncommonly More)Activator IntensiveAscension CollectiveSilent Saboteur AuditShe Thinks Big by Andrea LiebrossBook a Call With AndreaAndrea’s LinksAndrea on LinkedIn, Instagram, and FacebookDon’t Just Listen—Implement ItUntangle your time, reset your role, and build systems that don't depend on your every move. No more white-knuckling your way through success because you're not just scaling your business, you're scaling yourself.Get the clarity and capacity to lead differently and ascend to your next level. Learn how and join us at andrealiebross.com/ascension

Beliefs are the invisible architects behind every decision, every pivot, and every result you create. They don’t start as plans but as whispers of possibility. I learned this thanks to a simple Saturday visit to Homearama that led to a life-altering decision, and it’s something I see repeatedly with my clients, too.In the second episode of our 5th anniversary series on She Thinks Big, you’ll discover how beliefs can shape your reality and why upgrading them changes everything. Using tools like my TRUST framework, I’ll also show you how to move from belief to action and give you a simple process to change any belief you want.What’s Covered in This Episode on Why Belief Is the Blueprint2:15 – How a spontaneous weekend outing planted the seed of a new possibility10:11 – Why “beliefs create results” isn’t motivational fluff—it’s how your brain is wired11:18 – What happens to old beliefs when you level up and what it takes to upgrade12:25 – The TRUST framework: the five-step process that turns belief into action15:01 – An example of how belief can protect your ego and sabotage progress16:26 – A simple three-step action plan for changing your beliefs17:59 – What Homearama taught me about gratitude and ambition20:32 – A tiny sneak peek into episode three of the seriesMentioned In Why Belief Is the Blueprint for Everything You Build in Your BusinessFive Leaps in Five MinutesActivator IntensiveAscension CollectiveSilent Saboteur AuditShe Thinks Big by Andrea LiebrossBook a Call With AndreaAndrea’s LinksAndrea on LinkedIn, Instagram, and FacebookDon’t Just Listen—Implement ItUntangle your time, reset your role, and build systems that don't depend on your every move. No more white-knuckling your way through success because you're not just scaling your business, you're scaling yourself.Get the clarity and capacity to lead differently and ascend to your next level. Learn how and join us at andrealiebross.com/ascension

What began as Time to Level Up has transformed into something much bigger. It’s not just a podcast but a movement and a mirror reflecting the power of women who choose to grow on purpose. It symbolizes how your business and mindset can evolve and why “thinking big” means embracing progress over perfection. So we’re celebrating five years of bold thinking, evolution, and growth with a five-part anniversary series! In the kickoff to this series on She Thinks Big, you’ll dive deep into one of the most foundational themes in entrepreneurship: priorities. I’ll share how saying yes to everything once felt like the key to success and what I’ve learned since then about focus, time as a mind reflection, and the freedom that comes from aligning your energy with what truly matters. If you’ve ever struggled to find balance between growth and grace or wondered if changing your priorities means you’ve failed, this episode will reframe how you view your time, energy, and power as a CEO.What’s Covered in This Episode on Shifting Priorities to Build Your Business1:56 – Reflecting on the earliest days of the podcast and what it’s really all about8:28 – Why I used to say yes to every opportunity (and what I’ve learned since)10:24 – How your shifting priorities reflect growth, not failure12:37 – How time is a reflection of your mind13:55 – What your energy reveals about what you really value16:17 – How to identify your future-focused priorities and act on them this week17:24 – Bonus assignment: the beauty of saying “no” 20:41 – A sneak peek into the next episode of the seriesMentioned In How I Shifted My Priorities to Build a Business That Aligns With My LifeFive Leaps in Five MinutesSilent Saboteur AuditShe Thinks Big by Andrea LiebrossBook a Call With AndreaAndrea’s LinksAndrea on LinkedIn, Instagram, and FacebookDon’t Just Listen—Implement ItUntangle your time, reset your role, and build systems that don't depend on your every move. No more white-knuckling your way through success because you're not just scaling your business, you're scaling yourself.Get the clarity and capacity to lead differently and ascend to your next level. Learn how and join us at andrealiebross.com/ascension