Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Episodes
Mentioned books
Nov 7, 2025 • 23min
Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation
In this podcast, Shevali Patel, a tactical seller strategist and Helium 10 contributor, discusses innovative ways to enhance conversion rates through split-testing images with Helium 10 Audience. She highlights how Amazon's Rufus is on track for $10 billion in sales, emphasizing its significance for sellers. Additionally, the episode covers Amazon's lawsuit against Perplexity over AI browsers and the launch of Kindle Translate, a powerful tool for authors to reach international audiences.
Nov 4, 2025 • 49min
#715 - How to Double Your Amazon Sales in 2025
Leo Sgovio, an experienced Amazon and SEO mentor known for optimizing brand strategies, and Melissa Burdick, co-founder of Packview with a rich background in Amazon ads, join in to share actionable insights. They discuss key steps to double e-commerce sales, highlighting the crucial role of AI in advertising and operations. The conversation dives into common e-commerce pitfalls, effective expansion strategies, and leveraging tools like Amazon Marketing Cloud for targeting. Their practical advice includes fixing listing fundamentals and streamlining operations.
Nov 1, 2025 • 33min
#714 - Top 10 Completely Unique Amazon Strategies – Part 4
Dive into powerful strategies to elevate your Amazon sales. Uncover hidden keywords that can set you apart and learn to spot listing hijackers quickly. Master advanced tools like Helium 10's Listing Builder for competitive keyword research. Explore the dynamic world of TikTok marketing and its influencer-finding tools, making connections with the right creators. Plus, discover how to recover lost reimbursements with the Managed Refund Service. These strategies promise to give any e-commerce seller a significant edge!
Oct 30, 2025 • 18min
Weekly Buzz 10/30/25: Amazon vs Walmart: Black Friday 2025 + Q4 Updates You Shouldn’t Ignore
Black Friday 2025 is fast approaching, and sellers need to ramp up preparations for inventory and pricing. Walmart is rolling out exciting multi-wave Black Friday events with unique discounts. Amazon's new doorstep return program with USPS could revolutionize how returns are processed. They also unveil AI-driven tools like delivery smart glasses and a shopping assistant that enhances product recommendations. Plus, sellers can now use Amazon's custom analytics for better decision-making. Don't miss these crucial updates as the holiday season kicks off!
Oct 28, 2025 • 38min
#713 - Doubling Amazon Sales: A Live Case Study
In this discussion, Dean and Tracy Ernst, co-founders of Essential Candy, share their innovative journey from culinary inspiration to e-commerce success. They reveal how a heartfelt mission led to the creation of botanical lozenges and how they doubled their Amazon sales with just a $400 investment. Their strategies include leveraging farmers' markets for customer feedback, using events to build a loyal database, and securing retail distribution with Walmart. Listen in to discover their secrets to captivating customer engagement and scaling production.
Oct 25, 2025 • 31min
#712 - Amazon Marketing Cloud Made Easy!
Destaney Wishon, an expert in Amazon PPC and Marketing Cloud, shares invaluable insights on leveraging AMC for advertising success. She explains how AMC provides robust audience segmentation beyond keyword targeting, resulting in higher conversions and lower costs. Destaney highlights the importance of audience overlays, showcases real campaign success stories, and discusses advanced analytics for fine-tuning strategies. With tips on creating custom audiences and balancing scalability, she equips sellers with the tools to optimize their Amazon ad performance.
Oct 23, 2025 • 17min
Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches
OpenAI's new ChatGPT Atlas browser is set to shake up Amazon shopping, but will it convert traffic effectively? A study suggests it drives visits, yet sales lag behind traditional methods. Recent AWS outages have caused delivery delays for customers, prompting sellers to reassess their feedback and performance. Plus, Amazon is rolling out new advertising features allowing sellers to reserve top-of-search visibility and optimize their marketing strategy. Get ready for an AI-driven shift in e-commerce!
Oct 21, 2025 • 48min
#711 - What It Takes to Start on Amazon in 2025
In this insightful discussion, experienced Amazon seller Leo Sgovio shares strategies on algorithm-driven growth, while e-commerce entrepreneur Melisa Vong reveals innovative marketing techniques for launching new brands. They delve into the changing landscape of Amazon selling, including shifts in product launch strategies since 2019. The trio encourages aspiring sellers by highlighting opportunities in 2025 and the importance of omni-channel marketing, even suggesting new platforms like TikTok Shop for broader reach.
14 snips
Oct 18, 2025 • 44min
#710 - Amazon's AMC Updates + AI Personas
In this discussion, Isaac Quiros, a Senior Customer Success Manager at Amazon, and Alan Lewis, Director of Product for Amazon Marketing Cloud, unveil how AI and data can revolutionize seller strategies. Isaac discusses breaking free from the 'operational trap' by leveraging Seller Central insights such as Market Basket Analysis to understand customer emotions. Alan shares how Amazon Marketing Cloud now empowers advertisers to create targeted cohorts and enhance ad efficiency, making data-driven decisions more accessible than ever.
Oct 16, 2025 • 17min
Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT
Amazon is raising FBA fees starting in 2026, citing efficiency investments while keeping increases below 0.5%. Sellers are advised to utilize tools like the Revenue Calculator to assess impacts. Meanwhile, Walmart is teaming up with ChatGPT to revolutionize shopping, offering conversational features for personalized experiences. This collaboration aims to streamline purchasing and improve customer interaction. The new Amazon inbound shipment view promises quicker planning and reduces the risk of inventory delays. Exciting changes are stirring in e-commerce!
