Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Episodes
Mentioned books
6 snips
Nov 29, 2025 • 35min
#722 - New Amazon Ads Features & Launch Tactics
In this discussion, Mansour Norouzi, an e-commerce seller and Director of Advertising at Incrementum Digital, reveals his journey to over $1 million in revenue with supplements. He shares powerful Amazon strategies including enhanced search query performance, the impact of sponsored product videos, and pricing tactics. Mansour discusses his PPC-only launch approach and the use of Vine pre-release for gathering reviews. He emphasizes the importance of data analysis and effective ad spend management, providing insights for anyone wanting to thrive in the competitive e-commerce landscape.
Nov 27, 2025 • 18min
Weekly Buzz 11/27/25: Amazon Black Friday Deal Glitch?! New Image Feature
Carrie Miller, a product educator at Helium 10, shares her insights on optimizing e-commerce strategies. She dives into a hidden glitch affecting Amazon's Black Friday deals, warning sellers to check for potential lost traffic and sales. Additionally, Carrie walks through the exciting updates of Helium 10's Keyword Tracker, highlighting new tagging features that allow for more refined analysis. The discussion also covers Amazon's Image Manager updates, enabling sellers to copy media across variations seamlessly.
Nov 25, 2025 • 39min
#721 - How to 3X an Amazon Hemp Brand!
David Mead, a retired electric utility executive turned entrepreneur, shares his journey of transforming InMotion Products, a hemp seed oil brand. He discusses how mentorship played a crucial role in overcoming stagnant sales, leading to strategic upgrades in product listings and visuals that surged sales. David also highlights the importance of market research for innovation and plans to explore TikTok Shop while aiming to double sales and expand into Walmart. His story showcases the exciting challenges and rewards of e-commerce growth.
Nov 22, 2025 • 40min
#720 - Kevin King's Latest AI & Email Marketing Strategies
E-commerce strategist Kevin King shares his journey, including how he brilliantly earned $700K this year. He reveals his game-changing AI press release strategy that enhances rankings and helped another seller triple their sales. Kevin emphasizes the untapped power of email marketing, planning to generate significant revenue through personalized campaigns. He previews the upcoming Ecom Mastery AI event, reflecting on past impactful gatherings. With a passion for Texas A&M football, he discusses the importance of balancing personal interests with entrepreneurial drive.
Nov 20, 2025 • 21min
Weekly Buzz 11/20/25: Black Friday Live | Rufus Gets Upgrade | New TikTok Shop Tools
Black Friday deals are officially live on Amazon! Rufus, the AI assistant, has received exciting upgrades to enhance your shopping experience. TikTok Shop is making waves with a record-breaking quarter and new tools to help sellers optimize their listings. Discover why keywords still matter, and learn about Helium 10’s resources for navigating eBay’s competitive landscape. Plus, don’t miss details on Amazon's new Seller Challenge for boosting account health! Perfect for e-commerce enthusiasts looking to stay ahead.
Nov 18, 2025 • 45min
#719 - From Zero to TikTok Shop Hero
Ryan Maya, a TikTok Shop brand owner who turned his business into a multi-seven-figure success, joins forces with Michelle Barnum-Smith, a strategist with extensive product launch experience, and Hurricane Liz Herrera, a live-selling expert. They discuss the power of 30-second videos and a three-bucket scaling strategy that maximizes sales on TikTok. The trio delves into effective pricing strategies, the importance of creator partnerships, the dynamics of live selling, and actionable tips to engage audiences and drive conversions.
Nov 15, 2025 • 28min
#718 - The AI Playbook for Amazon Sellers
Join Leo Sgovio, an e-commerce entrepreneur and founder of Spliced, as he dives into the revolutionary role of AI in Amazon selling. He explains how AI can streamline tasks like product research and listing optimization, allowing smaller teams to operate efficiently without hefty budgets. Discover tips on using AI for real-time ad optimization and competitive analysis. Leo also discusses the exciting potential for Amazon sellers to expand into TikTok Shop, all while ensuring their brand voice remains strong.
Nov 13, 2025 • 20min
Weekly Buzz 11/13/25: Amazon unBoxed 2025 Announcements
Destaney Wishon, an advertising expert, joins to discuss the latest Amazon Unboxed announcements. She highlights innovative new features, like incorporating video in Sponsored Products ads, improving seller engagement. Destaney also shares insights on the new Ads Agent for campaign optimization and the unified reporting experience that enhances data access. Additionally, she dives into the implications of TikTok's shipping policy changes and the EPR requirements for selling in the EU, providing valuable strategies for adapting to these industry shifts.
9 snips
Nov 11, 2025 • 33min
#717 - Starting a TikTok Shop From Scratch
Gracey Ryback, an influencer-turned-e-commerce entrepreneur and creator of DealCheats, shares her journey from social media stardom to launching products on Amazon and TikTok Shop. She discusses the pivotal changes in creator workflows and the January 1, 2025 algorithm shift that reshaped organic growth strategies. Gracey reveals her insights on live streaming, the importance of paid strategies, and her tips for new creators. She also dives into product selection, manufacturing challenges, and the future of influencer marketing, emphasizing performance-based partnerships.
4 snips
Nov 8, 2025 • 33min
#716 - AI-Generated Amazon Product Videos
AI expert Andrew Bell shares his innovative techniques for transforming static product photos into eye-catching videos using AI tools like Sora 2 and Gemini. He discusses the importance of storytelling in e-commerce videos and offers practical tips on generating cinematic content through iterative prompting. Andrew also highlights the significance of specificity when crafting video prompts and reveals strategies for producing multiple variations to enhance ad campaigns. Expect a deep dive into the future of product presentation in the digital marketplace!
