The $100 MBA Show

Google is a fickle master.Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means SEO (Search Engine Optimization) basically means appeasing Google, whatever it takes.…and what appeases Google changes all the time.In its effort to bring people the best results (and keep up with SEO pros trying to game the system), Google makes regular adjustments to the algorithm that determines where your website shows up in the search results.If you want traffic, you have to stay on top of the latest changes. Otherwise, you risk the “slap.”Today, we explain what happens when Google makes a change that suddenly drops your site down the rankings like a ton of bowling balls. More importantly, we discuss what to do about it, and how to know when it’s time to take action.SEO isn’t a once-and-done thing. It’s a full-time job. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Author William Zinsser shares valuable tips on writing non-fiction effectively in 'On Writing Well'. The podcast highlights the importance of writing well in business communication and the impact of consistent writing habits. Listeners will learn how to improve their writing skills and empower themselves as entrepreneurs by mastering the art of clear and engaging writing.

For a business, social proof is everything.There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great testimonial or case study is worth a thousand paid ads, conversion-wise. But of course, getting that social proof can be laborious, awkward, and time-consuming. …but it doesn’t have to be.Today, we share our system for getting loads of social proof the smart way: through automation. By setting up a simple system, you can take a “set it and forget it” approach to generating all the kind words you’ll ever need. It doesn’t waste your time or the customer’s, and it works!Hear our system, and apply to it your own business. No matter how hard we work, there’s a limit to how much trust we can earn from the market by ourselves. But by enlisting people who can see your product from a user perspective, you can 10x the effectiveness of every campaign. Turn the genuine satisfaction your customers feel into leads and sales — without breaking a sweat. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are your skills worth?To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless. Your knowledge and abilities are the foundation of your business — which means every dime you spend on learning more is an investment.Of course, that’s the simple answer.Here’s where it gets complex: what kinds of skills should you invest in? How much of your revenue is appropriate to part with? Should you develop your strengths, or address your weaknesses? What does a smart entrepreneur’s self-improvement budget look like?Today, Omar shares his personal approach to professional development spending. As someone who runs multiple self-funded businesses, he’s not someone to spend money carelessly. Every course, coach, book, and conference needs to produce a worthwhile return, or the businesses suffer.Learn what you should look for in professional development opportunities, and how to set a budget that doesn’t make you anxious. Invest in yourself, and get your money’s worth. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Conferences can be worth their weight in gold.But how can you tell?It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Their YouTube following is impressive, and they’re wondering if it’s a smart move to spend $4k to attend a conference that could help them better monetize it.Thing is, at this stage in the business, $4k is nothing to sneeze at, budget-wise. Is it a wise investment, or a reckless gamble?Today, Omar shares his personal experience as a new entrepreneur in that exact situation. In the early days of The $100 MBA, a conference that cost half as much was a daunting idea. Ultimately, we attended one anyway — and couldn’t be happier with the result.Of course, not all conferences are the same. Hear what really makes a conference valuable (hint: it’s not always the presentations), and how much of your revenue is really worth sinking into something that doesn’t guarantee success. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At any stage of entrepreneurship, indecision can kill your business.Whether you’re just starting out, or making higher-stakes calls at an established company, not deciding something can be the worst decision possible. And consistently avoiding decisions is almost a guarantee of stagnation at best, and failure at worst.Fact is, in the long term “analysis paralysis” hurts businesses just as much as incorrect decisions do.Today, we discuss what’s really behind indecision, and its roots in our subconscious. We’ll explore how our brains lie to us in order to protect our egos from risk — and what we can do to see the truth. Once you understand the price of indecision in terms of opportunity cost, you’ll start to see hesitation as the enemy, not the answer.And of course, Omar will share his personal method for making timely, confident decisions. Stop holding yourself back! Learn one of the most important skills an entrepreneur can develop. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can pay for ads. But organic traffic is (literally) priceless.The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with.All you have to do is offer genuinely good reasons to engage with your brand — and make sure Google sees what you’re doing.John Murphy realized that when it came to generating traffic for his ecommerce business, paid ads weren’t worth the budget. So he dedicated himself to learning the most effective ways to bring people in the organic way: good ol’ Search Engine Optimization.Today, John shares the 3 most important principles he’s learned to boost SEO. By applying these tactics, he was able to get the traffic he needed without hurting his bottom line — and so can you.Hear how any business can bring thousands of visitors their way, by sticking to the tried-and-true principles of organic marketing. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

So you’re ready for outside investment.…or are you?The decision to take on someone else’s money is a huge one. If you’re going to sacrifice some autonomy, and ask someone to risk their capital, you have to know exactly what your goals are — and what your business is realistically capable of.And of course, you need to know how much scratch you’re asking for.Today, we discuss the complex factors involved in making this calculation, and how to know if your startup is ready. By making a thoughtful assessment of what your company can become, and how long it will take, you can seek the funding you really need — and give your investors the best ROI.Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If your email list is dead, your business may not be far behind.As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken engagement with your newsletter.So what can you do? How can you bring back a dormant newsletter?Today, we share exactly how. We’ve had our own newsletter-refreshes from time to time, and we’ve learned a few key tactics to make it successful. From new ways of delivering your newsletter, to helpful tools and tips that can assist you in writing great copy, we’ll discuss all the ways you can breathe new life into your email marketing. Stop the unsubs, get out of the ‘Promotions’ tab, and reconnect with your leads. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For many businesses, the year-end holiday season is a slow period.…but does that mean your business should slow (or stop) its marketing efforts?It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, and consumers might be less inclined to engage with any of the zillion holiday marketing messages headed their way.However, every slow period is an opportunity to work on things you can’t during the rest of the year.There’s also the question of long-term marketing investments, as opposed to sales. Today, we explain why the quietest times of the year are a perfect time to gain some ground — even if it doesn’t pay off immediately. Make the best use of your time and marketing budget during the holidays, and the results might just surprise you in 2023. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.