The $100 MBA Show

2022 was…something alright. So what fresh challenges and opportunities can we expect this year?We’ve got a few (educated) guesses. Today, Omar shares what’s most likely to define 2023, based on his borderline-obsessive reflection and study of small business trends. From post-COVID adjustments to workplace culture to the surprise advantages most people will miss, these predictions can keep you ahead of the curve.They might not all pan out — but the smart money says at least some of them will. Take a good long look down the road, and see if you can adjust your expectations and strategies to meet what’s (probably) coming.We’ll explain what’s likely to happen, why it’s likely, and how to make sure you’re ready to capitalize. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all have monsters.Maybe you call them “demons,” or just plain old insecurities. Whatever the name, they’re the things that make us make poor decisions out of fear, doubt, or simple habit. Today, we review a book from someone who’s had to face their monsters down. And somehow, it’s…hilarious.Leave it to Kevin Hart, the comedian who survived a serious accident and came out a little wiser — but no less funny. In Monsters and How to Tame Them, Hart puts a name to common reasons we fail ourselves (e.g., the Approval Monster, Comparison Monster, etc.), and shares how he managed to put those little suckers in their place.Join us for a review of this excellent read, and Omar’s personal experience with the syndromes Hart identifies. Don’t let the monsters take the wheel! Click Play!Monsters and How to Tame Them by Kevin Hart (Audible Exclusive)Discover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

So you need traffic…but you don’t have much cash to throw around.No problem!As a lean startup, we regularly experiment with low-to-no-cost ways of driving consumers to our website. Today, we share a few we’ve heard about, researched, and even tried ourselves.Always remember that paid ads can get eyeballs on your content and other assets — but not necessarily the eyeballs you want. For small businesses especially, the quality of traffic matters way way more than the quantity.The tips we share today are all about attracting the right kind of audience: the kind that’s most likely to convert.Hear what methods got us most interested recently, and which ones produced results for our companies. When it comes to driving traffic and generating leads, creativity is a much stronger asset than deep pockets. Click Play!Free Lead Magnet TemplatesSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can do a million things for your business.…or you can do just one, really well.There’s a simple strategy that can boost almost any business, in the medium term. It doesn’t matter what you sell, who your audience is, or what size business you have. It doesn’t require expensive tools, or super-advanced specialized knowledge.But it’s not exactly easy.This move is low on complexity, but requires consistency. If you do it all year, the effects are almost guaranteed to come — slowly but surely. By investing some time and effort (and most importantly, effort over time), it’s pretty hard not to end up in a better place than where you started. Today, we share this strategy, one that Omar learned from a (very successful) entrepreneur years ago. Learn what it is, how to apply it, and why it’s counter to so much of the typical growth advice out there. Then, see if you’re up for the challenge. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s easy to grow an email list……when you have lots of money to blow on paid lead captures.But for the rest of us, building a solid list takes time, work, and creativity. It’s Q&A Wednesday, and we’re helping one listener figure out how to rake in the email addresses without sinking too much cash into the project. The good news? There are lots of ways.Early on, we generated our own initial leads the old-fashioned ways: tried-and-true methods based on content, SEO, and more. Even today, we keep the paid marketing to a minimum, and focus on getting our leads organically. The result is that we don’t just spend less on capturing email addresses — we capture the addresses of people who are more likely to convert.In this episode, we share short and long-term methods for building an organic following, and getting into their inboxes. You can do this, and you don’t have to part with too much of your hard-earned revenue to make it happen. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is your business really offering people?We’ve all heard the “benefits over features” lecture, where you do your best to communicate what consumers get out of your product. But there’s a bigger picture — and it can compel people even more effectively.It’s all about your vision.Identifying and communicating your vision isn’t some exercise in self-importance. It’s a way to show your audience that when they use your product or service, they’re not just getting a problem solved. They’re investing in a better future, for themselves and others.If it sounds a little emotional, remember the #1 rule of marketing and sales: people don’t put aside emotion to make logical decisions. They make emotional decisions they can justify logically.Today, we explore how visions, articulated well, inspire more action than most people realize. When you have a vision, your customers aren’t just customers — they’re part of a movement. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your sponsorship “packages” might be costing you sponsors.Sponsorships are one of the best ways to monetize your brand and content. But as entrepreneurs who “work smarter not harder,” many of us approach sponsorships way too…passively.Today’s guest has a better idea.Justin Moore is a classic self-made entrepreneur with a unique specialty: helping other entrepreneurs get the best possible sponsorship deals. In this extended conversation, Justin and Omar explore why one-size-fits-all and “choose your package” models of sponsorship are too oversimplified. To really make yourself attractive to sponsors, you have to start with what they need — not with what you’re willing to offer. Sit back and enjoy this long-form lesson. It just might unlock a world of opportunities to monetize your brand. Click Play!Creator WizardSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hate your day job? Is your own business stagnating? Are you feeling powerless? Sad? Angry?Good.When it gets bad enough, you have one of the greatest advantages an entrepreneur can have: motivation that outranks your fear.Today, we discuss how to use a rock-bottom low point in your professional life as a launching pad for independence. Omar will share how all the success we’ve built with The $100 MBA and our software company started with a bad day — the day he was passed over for a promotion. That slap in the face hurt. It was also a tipping point, and proof that your worst moment can take the shape of an open door.Learn how to reframe failures, frustrations, and unfair treatment. Use the most uncomfortable feelings you experience as fuel for change. Embrace the pain, and turn it into gain. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a magic to the number 10,000.For an entrepreneur, $10k in monthly profit represents the moment you’re no longer trying to achieve independence — you have it.So why is it so hard to get to?The journey to 10k is likely the steepest hill you’ll have to climb on the way to success. That hill tends to weed out most would-be entrepreneurs, leaving only the ones who can truly make it. Today, we’ll discuss the common challenges that end so many people’s dreams, and how to navigate them.Plus, we’ll share the business model that makes $10k/month much, much more attainable.The best part: the way to 10k isn’t only about hussle. It’s about working smarter, and setting yourself up to reinvest so that $10k is only the beginning. Think long term, and make sure your hard work has the biggest ROI possible. With the right roadmap, you can make it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every entrepreneur’s mantra should be this:“I can only do so much.”Starting and running a business is never easy — but there’s a line between “not easy” and detrimental to your health. Moreover, working too hard for too long is simply, objectively unsustainable. For anyone.It’s Q&A Wednesday, and we’ve got a listener who runs a business that’s doing ok, but only as long as the founder keeps the candle burning at both ends. The breaking point is on the horizon, but our listener is convinced that taking a breather will spell disaster.We’re not so sure about that.In this episode, we explain why taking on too much isn’t just bad for you personally. It’s bad for your business. We’ll explore strategies to diagnose why you might be overworked, and steps you can take to lighten the load.Don’t sacrifice your ability to run your business by running your business too hard. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.