The $100 MBA Show

Sales is not something icky. It’s all about information and education. Press play and learn more!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode packs a punch with why and how you should offer freemiums in your business. It goes beyond the obvious ideas that may come to mind. There’s a right way and a very wrong way to offer something for free to your audience. Press play, listen and learn.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discussion of the Purple Cow metaphor and why remarkable products beat ordinary advertising. Conversation about how remarkability fuels word of mouth and brand loyalty. Thoughts on competing by value instead of price and examples like Apple. Personal reflections on making offerings unique and using individual strengths to stand out.

Burnout is bad and is to be avoided at all cost. There are 7 ways we recommend to help you avoid burnout. Let’s hear what they are.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode you’ll learn that the magic lies in building a strong relationship with your customers. What’s the best way to do that? Press play and find out.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all know we need to content market, but I’ve learned the hard way that it’s all about working smarter and harder. In today’s episode we go over the four pillars of how to content market the right way. Let’s get down to business!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Getting the attention of your customers is a part of marketing, not sales. There are some critical ways to get customers’ attention that have worked since the beginning of time. They work because it’s the way we work as human beings. Learn what they are in today’s lesson.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this guest teacher episode of The $100 MBA Show, Matt Giovanisci teaches you the essentials to creating better videos for your business and website. He demystifies shooting video and video editing techniques and breaks down concepts so that you can get started and make those videos already!For all the goodies Matt talked about visit the special page for our listeners.Check out Matt Giovanisci’s work at Swim University and Listen, Money MattersSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many people are looking for the secret to marketing and this episode we break down what is most important in marketing and how to turn interested customers into paying customers. Today is also the day we announce another Free Ride Friday winner who’ll receive a life-time membership to The $100 MBA online training and community! YAY! So then, let’s get down to business.Business has only two functions – marketing and innovation.The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.– Peter DruckerSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Competition exists and is a reality in business. The question is “How do you deal with it?” Listen to today’s episode to find out.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.