The $100 MBA Show MBA30 Must Reads: Purple Cow
Sep 15, 2014
Discussion of the Purple Cow metaphor and why remarkable products beat ordinary advertising. Conversation about how remarkability fuels word of mouth and brand loyalty. Thoughts on competing by value instead of price and examples like Apple. Personal reflections on making offerings unique and using individual strengths to stand out.
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Remarkability Trumps Advertising
- Remarkability beats mass advertising because people talk about remarkable products naturally.
- Build offerings that make customers remark so word-of-mouth drives growth.
The Purple Cow Vacation Story
- Omar describes seeing ordinary cows in France and imagining a purple cow to illustrate remarkability.
- That mental image became the book's metaphor for standout products and brands.
Let Word-Of-Mouth Do The Heavy Lifting
- Do focus on creating a product so valuable people sell it for you through word-of-mouth.
- Avoid relying mainly on traditional advertising; let remarkability reduce marketing spend.
