Business School with Sharran Srivatsaa

Click Here to Get All Podcast Show Notes!What is marketing? Why do brands advertise? No matter how good you are at what you do, it doesn’t automatically mean that people know you. So it is your responsibility to make your brand known. That’s where marketing comes in. And one of the coolest ways to market your brand is by product placement. The more familiar you are, the more people will trust you and buy from you. In today’s episode, you will hear a  conversation between Sharran and his 10-year-old son about this essential aspect of marketing. “It doesn't really matter how good you are if no one knows about you.”- Sharran SrivatsaaTimestamps:00:00 A walking conversation between father and son 02:39 What is marketing, according to a 10-year-old boy? 02:55 Let’s talk about Product Placement 03:33 Why Iron Man drives an Audi R8 Spyder05:01 The reason Agents of S.H.I.E.L.D. only drive Lexus cars05:29 What does the Reticular Activating System (RAS) have to do with marketing?06:51 The simple reason brands advertise08:21 Why product placements workResources:  - Grab Sharran’s 4-Week MBA for Free  Connect with Sharran:  - Facebook   - Instagram   - Twitter   - LinkedIn   - YouTube

Click Here to Get All Podcast Show Notes!Two things affect us, no matter who we are. First, we deal with day-to-day issues, the small funks. But then there are big and often heavy issues that nag us. If we learn how to deal with the big and small funks, our lives will be significantly better. In this episode, Sharran shares his formula for dealing with the big and small funks. Putting these issues in perspective and knowing what to do next is the key to a brighter future. “The coolest people to be around are those who believe in a bigger and a better future.”- Sharran SrivatsaaTimestamps:00:00 Catching the sunrise at the Top of the World00:22 Two things that affect all of us01:47 What is a small funk?03:33 The formula for dealing with the small funks - When X, Do Y05:07 This is the fastest way to get out of a small funk05:15 What is a big funk?05:24 There are two reasons why you have a big funk06:15 The simplest way to solve your belief problem 07:11 Being unsure of what to do next comes from several issues07:44 The easiest way to get out of the big funk 08:44 Quick recap of today’s topic Resources:  - Grab Sharran’s 4-Week MBA for Free  Connect with Sharran:  - Facebook   - Instagram   - Twitter   - LinkedIn   - YouTube  

Click Here to Get All Podcast Show Notes!Are you ready to scale your business? And do you know exactly how to do that? Today, Sharran lets you in on his proven structure for scaling your business. It doesn't matter what industry you are in; this Four-Phase Structure will work for you. What's important is that you have the thinking tool to help you know what happens in each phase, figure out which phase your business is in, and find out what you can do to scale your business. The Four Phases are: Standardize, Optimize, Grow, and Scale. Tune in to the episode to learn more about each phase. If you have any questions for Sharran, send him a DM on Instagram with the word “scale” - Instagram “When you can confidently predict what will happen, it makes the business significantly more joyful.”- Sharran SrivatsaaTimestamps:00:00 Do you know how to scale your business?03:51 The Four Phases of Scaling Your Business04:08 Phase #1: STANDARDIZE - Attraction, Conversion, Delivery05:04 How do you get more people into your world? 06:10 How do you generate opportunities?07:03 What is your offer and unique selling proposition?09:33 Two things that happen once you Standardize the Happy Path10:01 Phase #2: OPTIMIZE - Mapping the Journey on a Flowchart10:45 How do you map the journey? Try to visualize it while Sharran gives a run-through.13:56 Ask yourself this: “What is one 15-minute upgrade that I can make?”16:37 How do you know when your upgrade is done?17:52 Phase #3: GROW - Hire or Acquire the Capability20:05 What does investing in a coaching program do?21:41 The Two Phases of Growth -  How do you get more business, and what infrastructure do you need?22:05 Taking a look at a critical metric23:10 What else should you know about growing your business?23:28 What is The Learning Algorithm?24:42 The Swamp of Success and why it matters26:34 Phase #4: SCALE - How do you define it? 30:16 Why is it so important to map the process?Resources:  - Join Sharran’s Private Email List  - Grab Sharran’s 4-Week MBA for FreeConnect with Sharran:  - Facebook  - Instagram  - Twitter   - LinkedIn   - YouTube

Click Here to Get All Podcast Show Notes!A lot of people want to do great things. But how do you take the first step to greatness? In this episode, Sharran shares three big insights on how you can take that first step. This idea was inspired by Sharran’s daughter, Lara when she learned how to walk for the first time.  And it’s a super-powerful illustration of what we all need to be great. And being perfect is not one of those things. Greatness is a choice. So, if you want to choose to be great, tune in and discover the three lessons so you can take your first step to greatness as soon as you can. “The more first steps you take, the more giant leaps you will make.”- Sharran SrivatsaaTimestamps:00:00 The concept of The First Step to Greatness01:40 A memory that inspired this episode02:35 Lesson #1: The more first steps you take, the more giant leaps you will make!02:58 Lesson #2: Fifty Pounds of Clay - Your best quality work is directly related to the quantity of work you’ve done.06:55 It’s very hard to take the first step without this thing07:31 Sometimes, you don’t need perfection07:51 Lesson #3: The Key Learning - Create the perfect environment before taking your first step.08:31 Why do you need to treat everything you do like you're skydiving?10:24 A quick recap of today's topicResources: - Grab Sharran’s 4-Week MBA for FreeConnect with Sharran: - Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!When someone says they have the best advice for you, you pay attention, right? You want to know what that is. So many people give this sage advice, “If I can do it, you can do it too.” Be cautious when you hear this because this is not entirely true. I’m not saying you can’t do it. But it’s not as simple as what people say. There are sequences of events that built the momentum and created the perfect storm for people like Elon Musk, Ophrah Winfrey, Warren Buffet, and many other ultra-famous and successful people. Since no two people have the same set of circumstances, you can’t be like Elon Musk even if you wanted to. But there’s one thing that can help you stack the odds in your favor and win in your own way. It’s all about having a solid support system. So who’s in your corner? In today’s episode, you get a snapshot of Sharran’s support system. Get to know the people in Sharran’s corner and how they set him up to win. If you want to build your support system, this episode is for you. “Whoever it may be, whatever the cost is, hiring a person to be your advisor allows you to have a symbol of seriousness and allows you to have someone in your corner.”- Sharran SrivatsaaTimestamps:00:00 Get ready to hear Sharran’s best advice 02:18 This “sage advice” is not true. Here’s why…06:13 Who’s in your corner? Your support system is the most significant factor in your success.07:53 Are you eager to see what Sharran’s support system looks like? 09:03 Here’s an interesting story that triggered a significant shift for Sharran and his son12:15 Sharran’s Roster of Coaches (you can’t have just one mentor for everything)17:22 Sharran’s Advisory Board 25:22 Sharran’s Virtual Mentors27:44 Building a digital shrine and doing a deep dive on someone you admire30:22 What is a Power Day? (100X your ROI in just ONE POWER DAY!)33:10 A guide to finding and getting a good mentor - Episode 1: How to Find a Mentor34:31 A quick recap of today's episode35:15 If there’s just one thing you can take away from this episode, here’s one piece of adviceResources: - Business School Podcast Episode 1: How to Find a Mentor - - Grab Sharran’s 4-Week MBA for Free Connect with Sharran: - Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!Is content creation a joyful process for you, or do you find it cumbersome and painful? Often, content creators get overwhelmed in coming up with fresh content ideas. In this episode, Sharran shares how he can quickly come up with 40 to 50 pieces of content per week while enjoying the process. When done right, content makes you and your team smarter. How do you do it? The first thing you must do is separate content planning and content creation. Then, apply the three systems that Sharran has perfected: The Thinking System, The Clarity System, and The Confidence System. Get the exact process in today's episode and never worry about your content again.  “Once you organize your thoughts, you get to sift, sort, and filter what’s important and what's not.”- Sharran SrivatsaaTimestamps:00:00 Have you ever thought about how content can make you smarter?02:03 The 3 topics covered in today’s episode02:35 Why is it so hard to create content?04:04 The Thinking System and why it’s a joy to interview authors05:58 The proper way to facilitate creative brainstorming (mind maps and brain dumps)07:12 Looking for patterns and organizing your thoughts08:22 What sequencing of ideas can do for you (The Pecan Pie example)10:55 Sharran’s worksheet and process for podcast content creation (and why you should have a worksheet for everything you create)14:06 The Clarity System14:40 A simple process for clarifying your ideas and writing your outline (medium and 3 bullet points)16:06 Why most good ideas die19:36 The Confidence System20:16 Where does confidence come from?22:17 How to break down complex ideas 23:24 Join Sharran’s email community - https://sharran.com/vip/24:10 A quick recap of today's topicResources:- Join Sharran’s Private Email Community - Grab Sharran’s 4-Week MBA for Free Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!Fear is a natural human emotion when someone feels threatened by real or perceived danger. Fear can lead to stress, anxiety, and helplessness. Why do people react differently when faced with the same situation? What is the best way to tackle fear? In today's episode, Sharran shares a 5-question process that will help you move forward even when you are afraid. This framework was developed within a Mastermind Group composed of entrepreneurs who run 9-figure companies. So the next time you are afraid, you will know what to do. But first of all, make sure to do this exercise on paper. Don't keep your fears inside your head. That's the first thing you have to remember. “Fear has no place on paper.”- Sharran SrivatsaaTimestamps:00:00 Imagine yourself in this situation00:43 Knowing this will help you 01:14 What do you do when you are afraid?02:28 Fear has no place on paper – What does this mean?03:16 Question #1: What exactly are you afraid about?03:46 Question #2: What is the worst thing that can happen?04:52 Question #3: What would your mentor do in this situation?06:40 Question #4: What do the numbers say?06:55 3 Artifacts that can solve every entrepreneur’s problem and upgrade their lives08:32 Question #5: Based on all the factors, what is our plan of action?08:55 Here’s a super simple gameplan11:07 A quick recap of today's topicResources: - Grab Sharran’s 4-Week MBA for Free Connect with Sharran: - Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!Hiring someone to join your team is not easy. You want to hire someone who aligns with your team dynamics and company culture. So how do you determine if a candidate is a good fit? Someone asked Sharran how he determines culture fit, and he willingly shares his process in today's episode. If you're looking for the next member of your amazing team, here's how you can do it. “There's not a culture fit based on the  questions you ask (the candidate); there's a culture fit based on the questions you ask yourself.”- Sharran SrivatsaaTimestamps:00:00 What's your culture fit test?00:42 Why asking the candidate a bunch of questions is not always an excellent way to determine culture fit and what you should do instead01:50 A simple yet fundamental question to ask about the candidate02:26 Sharran’s 2-part puzzle to hiring someone which may be contrary to the usual practice04:10 What is the person's job or role?05:15 Three questions we need to ask before hiring someone Resources: - Grab Sharran’s 4-Week MBA for FreeConnect with Sharran: - Facebook - Instagram - Twitter - LinkedIn - YouTube

Click Here to Get All Podcast Show Notes!If there's a way to get whatever you want, wouldn't you want to know about it? If someone said they have the proven framework to get whatever you want within reason, would you be willing to listen and test the framework for yourself? Then, you're in the right place. Today, Sharran lays out a 3-part framework that is guaranteed to work if you get all pieces together. So, the three big components are CLARITY, DISCIPLINE, and GRATITUDE. But it's not what you think! Learn exactly how these things fit together so you can start getting whatever you want. Do you want to receive more wisdom from Sharran? Join: https://sharran.com/vip.“Achieving whatever you want is having a harmonious relationship between your past, present, and future.”- Sharran SrivatsaaTimestamps:00:00 Why Sharran thinks this is the most important episode of all01:19 The 3 BIG components to getting what you want (it's NOT what you think!)01:27 A thought experiment that led to a battle-tested framework 03:59 Part #1: Clarity for the Future - What do you really want?08:33 Part #2: Discipline for the Present - What discipline do you need today to get the results you want?12:05 Part #3: Gratitude for the Past - How do you make peace with the past?15:39 Here’s how you can get access to more wisdom from Sharran16:14 A quick recap of today's topic and a simple exercise to put all the pieces together Resources:-Join  Sharran’s Private Email Community -Grab Sharran’s 4-Week MBA for Free  Connect with Sharran:-Facebook -Instagram -Twitter -LinkedIn -YouTube

Click Here to Get All Podcast Show Notes!Is email marketing part of your business strategy? Do you send regular emails to your community? If not, you're wasting a huge opportunity. In this episode, Sharran shares his strategy for making email marketing your single most profitable channel. Forget about sleazy and costly marketing tactics. Just get this one thing right. Once you try Sharran's process, it gets fun when you see it work. As someone who has sent a million emails, Sharran knows that an email community is an asset that gets more profitable when you work on it every day. If you want to see actual emails from Sharran and use some of them, join Sharran’s Email  Community: https://sharran.com/vip.“Who cares how pretty your email is if nobody sees it?”- Sharran SrivatsaaTimestamps:00:00 How can you make email marketing your single most profitable asset?01:49 The three things we will discuss today: Deliverability, Engagement, and Conversion.02:48 Sharran discovered an idea that became the foundation of his email marketing strategy.06:19 Lesson #1: Deliverability - Make sure your email lands in the primary inbox.09:57 Should you include pictures in your email?13:28 Lesson #2: Engagement - The importance of cadence and consistency in driving engagement.16:54 Here's how an email makes its way to the inbox and what happens after.19:06 Lesson #3: Conversion - What is your CTA? Do they click, reply, or share? 21:18 A simple tip for structuring your email (No, it's not about making it pretty).22:58 Two things that drive more action - Be specific or more personal.25:45 Join Sharran's email community today - https://sharran.com/vip.26:55 A quick recap of today's topicResources:-Join  Sharran’s Private Email Community -Grab Sharran’s 4-Week MBA for Free Connect with Sharran:-Facebook -Instagram -Twitter -LinkedIn -YouTube