Marketing News Canada

On this episode of Marketing Jam, Shaheed Devji talks to Duncan Wardle, Creativity and Innovation Consultant and former Vice President of Innovation & Creativity at Disney. Duncan shares some of the major takeaways he learnt during his time with the global powerhouse that is Disney. He discusses the importance for companies to find their "why", and how this supports the shifting consumer mindset towards supporting a value driven company. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Duncan Wardle: Website - http://duncanwardle.com/meet-duncan/ Instagram - https://www.instagram.com/duncanjwardle/ Twitter - https://twitter.com/duncanjwardle?lang=en LinkedIn - https://ca.linkedin.com/company/id8-innov8 Facebook - https://www.facebook.com/DuncanJWardle Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Theresa McLaughlin, Global Chief Marketing Officer at TD Bank. We discuss how using financial apps can have a positive effect on budgeting and spending habits and how TD's ability to stay on the frontlines of technology allows them to engage with their consumers. Theresa also emphasizes how a focus on professional development rather than job title can help you grow your career. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Theresa McLaughlin: Website - https://td.com Twitter - https://twitter.com/theresam_td https://www.linkedin.com/in/theresamclaughlintd Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Karm Sumal, Co-Founder & CEO at Daily Hive. Karm chats with us about the transition from a Vancouver-based news blog, to a national news service, and the challenges and payoffs of undergoing a full rebrand. We discuss their expansion into specialized categories like the food focused Dished, and real estate focused Urbanized, and what we can expect to see next from Daily Hive. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Karm Sumal: Website - https://dailyhive.com Instagram - https://www.instagram.com/instakarm/ Twitter - https://twitter.com/karmsumal LinkedIn - https://ca.linkedin.com/in/karm-sumal-b2a28078 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Leanne Gibson, Head of Revenue at Twitter Canada. Leanne discusses how Twitter has become the definitive place for "what's happening" and the how choosing "how and when Twitter" can help you create a strong marketing strategy on the platform. We discuss how Twitter is a news channel and not a social channel and how it provides such a unique opportunity to see every side of a conversation. ​ Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Leanne Gibson: Website - http://twitter.com Twitter - https://twitter.com/leannekgibson LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Jana Dybinski, VP of Marketing and Culture at Rebel.com. Rebel.com is a domain registration and hosting company. We discuss how investing in their employees and identifying core values, helped develop a strong and sustainable culture that has become their competitive advantage. Also on the show a discussion around traditional vs vanity domains. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Rebel.com: Website - http://rebel.com Facebook - http://facebook.com/rebeldomains Instagram - http://instagram.com/rebeldotcom Twitter - http://twitter.com/rebeldotcom YouTube - http://youtube.com/channel/UCn8PAsNxo2zC8Ka53Feg_-Q LinkedIn - http://linkedin.com/company/rebel-com/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Steve Koenig, Vice President of Market Research for the Consumer Technology Association (CTA). As a part of CTA, Koenig has his finger on the pulse of consumer technology trends of the past, present, and future. He is also involved in putting on one of, if not the biggest technology event in the world: the Consumer Electronics Show (CES). In an age where smartphones are ubiquitous and, artificial intelligence is burgeoning, Steve and Darian engage in an interesting conversation about all things tech, from smart assistants to notifications for consumer and business. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. ​ Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow CTA: Website - http://cta.tech Twitter - http://twitter.com/CTATech Facebook - http://facebook.com/ConsumerTechnologyAssociation LinkedIn - http://linkedin.com/company/consumer-technology-association Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to ​Jon Malach, CEO of NativeAds.com. NativeAds.com is a self-service platform with a full-service layer on top. What makes it unique is that there is metadata that finds contextually-relevant content that people are seeing before they come to your landing page so that the right eyes see your ads and are engaged in what you are selling. Jon speaks about how the ad industry is 'broken', the future of an ad-centric society, and how his background in martial arts has led him to success in his field. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow NativeAds.com: Website - https://nativeads.com/ Facebook - https://www.facebook.com/nativeadexchange Instagram - https://www.instagram.com/nativeads/ Twitter - https://twitter.com/Native_Ads YouTube - https://www.youtube.com/channel/UCUiCWTx4djz938SpFm2dxyw LinkedIn - https://www.linkedin.com/company/native-ads-inc-/?trk=biz-companies-cym Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Sal Patel, who is Managing Content Producer for the Toronto International Film Festival (TIFF). This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. TIFF is currently one of Canada's top international events. Every year the global film industry descends upon Toronto to celebrate the best in film. But TIFF is not just about the week-long festival. That's where Sal Patel comes in. In his role, Patel leads the strategy and production of TIFF's original content year round. On the show, Darian and Sal chat about how TIFF uses live video to invite the world to the festival, the use of video on different social platforms, Instagram as an emerging video platform, and the idea of "always following the growth." Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow TIFF: Website - https://www.tiff.net/ Twitter - https://twitter.com/TIFF_net Facebook - https://www.facebook.com/TIFF Instagram - https://www.instagram.com/tiff_net/ YouTube - https://www.youtube.com/user/TIFF Follow Sal: LinkedIn - https://ca.linkedin.com/in/sal-patel-2128683b Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Rashel Hariri, the Digital Social Media Manager for McDonald's Canada. Rashel - who was named one of Marketing Magazine's Top 30 Marketers Under 30 in 2016 - joins Marketing Jam for the second time. In this visit, she dives into all things social media including the importance of social listening, turning social data into social action, and how marketing innovation is important even for the biggest brands. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Rashel: Twitter - http://twitter.com/rashelhariri LinkedIn - http://linkedin.com/in/rashelhariri Follow McDonald's Canada: Website - http://mcdonalds.com/ca/en-ca.html Facebook - http://facebook.com/McDonaldsCanada Instagram - http://instagram.com/mcdonaldscanada Twitter - http://twitter.com/McDonaldsCanada YouTube - http://youtube.com/McDonaldsCanada Snapchat - http://snapchat.com/mcdonaldscanada Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada's most notable brands: Roots Canada. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives. On the show, Darian and James talk about Roots' association with Canadian culture, the post-Olympics iteration of the company, Connell and Roots' approach to working with influencers, and the use of cutting-edge technology in marketing. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Connell: LinkedIn - http://linkedin.com/in/jamesconnell1/ Instagram - http://instagram.com/jhconnell/ Twitter - http://twitter.com/jhconnell Follow Roots Canada: Website - http://​roots.com LinkedIn - http://​linkedin.com/company/roots/ Instagram -http://​instagram.com/rootscanada/ Twitter - http://twitter.com/RootsCanada Facebook - ​http://facebook.com/roots/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy