Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to Alicia Haque, lifestyle & travel content creator behind the blog Go Live Explore Alicia sits down with us to discuss what she looks for when collaborating with brands and the importance of authenticity in a digital age. As brands continue to adopt influencer marketing initiatives, it is more important than ever for brands to align themselves with creators that truly reflect their audience. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ LinkedIn - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Alicia Haque: Blog - http://goliveexplore.com/ Instagram - https://www.instagram.com/alicia_haque Facebook - https://www.facebook.com/alicia.haque LinkedIn - https://www.linkedin.com/in/aliciahaque Twitter - https://twitter.com/alicia_haque Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Rob Daintree, Director, Marketing Communications at WestJet. Rob sits down with us to discuss how striving to provide an authentic experience has impacted WestJet, creating innovative marketing campaigns that inspire consumers. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Rob Daintree: Website - https://www.westjet.com/en-ca/index LinkedIn - https://www.linkedin.com/in/rob-daintree Twitter - https://twitter.com/rob_daintree?lang=en Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks via Skype to Antoine Bonicalzi, Marketing Director at Cyberimpact. Antoine discusses how a strong email marketing campaign can amplify your social media strategy. He shares how vital it is to store content on Canadian servers and the importance of being CASL compliant in a data-driven era. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Linkedin - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Antoine Bonicalzi: Website - https://www.cyberimpact.com/en/ Linkedin - https://www.linkedin.com/in/antoinebonicalzi Twitter - https://twitter.com/antoineboni?lang=en Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Jon Brock, Executive Director of sponsorship & partnership sales at Cineplex WorldGaming. We discuss the emerging landscape of competitive gaming and how the world wide phenomenon has created opportunities for reaching a growing consumer base. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Jon Brock: Website - https://worldgaming.com/ Linkedin - https://ca.linkedin.com/in/jon-brock-4094b74a Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Dena Blevins, Creative Director at Starbucks. Dena chats with us about how she went from a Starbucks fan to a 12-year partner at the company. We discuss marketing inspirations and how Starbucks has had a profound impact on not only our drinks, but our culture. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Dena Blevins: Website - http://starbucks.ca LinkedIn - https://www.linkedin.com/in/denablevins Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Oscar Roque, AVP, Innovation, Research & Emerging Solutions at Interac. We chat with Oscar about his career in financial technology and banking sector. He gives us some great insight into Block Chain and other emerging technologies that will forever change what we carry in our pockets. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Oscar Roque: Website - https://www.interac.ca/en Instagram - https://www.instagram.com/interac Twitter - https://twitter.com/interac LinkedIn -https://www.linkedin.com/in/oroque Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Richard Wong, Vice President, Marketing & Creator Relations for #paid. Richard gives us a behind the scenes look at influencer marketing and explains how #paid connects clients and creatives to develop mutually beneficial campaigns. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Richard Wong: Website - https://hashtagpaid.com/ Twitter - https://twitter.com/richardtwong?lang=en Linkedin - https://ca.linkedin.com/in/richardthomaswong Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to James Gregson, Senior Global Manager of the Social Media Team at LEGO. James discusses with us how being on the forefront of the social media revolution helped give him an early advantage in the industry. We discuss how a company as beloved as LEGO still finds creative ways to market themselves by drawing inspiration from unlikely sources. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Gregson: Twitter - http://twitter.com/jlwgreg LinkedIn - http://linkedin.com/in/jlwgreg Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Paula Skaper, President and Co-founder of Kinetix Media. Paula discusses the importance of using your existing social media following to build a longterm email mailing list. We also chat about the importance of spending your marketing dollars on higher quality content. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Paula Skaper: Website - https://www.kinetixdigital.ca/marketing-speaker/ YouTube - https://www.youtube.com/user/kinetixmedia Twitter - https://twitter.com/KinetixMedia LinkedIn - https://ca.linkedin.com/in/paulaskaper Facebook - https://www.facebook.com/KinetixMedia Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Tamir Bar-Haim, Manager of Advertising in Canada for Amazon. We discuss the changing landscape of e-commerce and how Amazon's customer first mentality has helped it stay ahead of the curve. Tamir shares some insights into how emerging technology may help shape our online shopping experience. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Tamir Bar-Haim: Linkedin - https://ca.linkedin.com/in/tamirb Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy