

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Mar 16, 2021 • 43min
David Brown, Libby Begg and Chris Powell (The Message)
The one where Darian Interviews David, Libby and Chris from The Message...Thanks so much to our sponsor Rize Alliance. Check out homesnotforsale.com to see how RIZE is changing the housing game with purpose-built rental projects. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Subscribe to The Message:https://the-message.ca/subscribe/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 10, 2021 • 47min
Steven Cox (Rize Alliance Properties)
On this episode of Marketing News Canada, Darian Kovacs interviews Steven Cox, VP Brand & Design at Rize Alliance Properties.
Steven chats with us about the journey that brought him to work with Rize. We discuss how they have been able to innovate in the housing and lifestyle space.
Check out homesnotforsale.com to see how RIZE is changing the housing game with purpose-built rental projects.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Steven Cox:
Website - rize.ca
Twitter - twitter.com/rizealliance
LinkedIn - linkedin.com/in/stevencox-vp-rize
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 4, 2021 • 51min
Chuck Lapointe (Narcity Media)
On this episode of Marketing News Canada, Darian Kovacs interviews Chuck Lapointe, the Co-Founder & CEO of Narcity Media.
Chuck chats with us about being a digital first media company, has help keep them ahead of the ever shifting media landscape.
Check out homesnotforsale.com to see how RIZE is changing the housing game with purpose-built rental projects.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Chuck Lapointe:
Website - narcitymedia.com/en-ca/profile/meet-chuck-lapointe
Twitter - twitter.com/charleslapointe
LinkedIn - linkedin.com/in/charleslapointe
Instagram - instagram.com/charleslapointe
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 3, 2021 • 53min
Function Point Panel (Special Episode)
On this episode of Marketing News Canada, Darian Kovacs moderates a panel featuring:
Karissa Anderson Founder & CEO of AM/FM
Casey Cornett CMO / co-owner of Spark Creative and Scissortail Media
Victoria Fouke Director of Production at Scissortail Media
We chat about meaningful impact Function Point has had on working collaboratively and managing a team. Especially during a time when the idea of collaboration and team work is constantly shifting.
To view Function Point’s Industry Report, please visit: functionpoint.com/2021
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Function Point:
Website - functionpoint.com
Youtube - youtube.com/channel/UCaY5jeu0RYOd0JffxhH-ouQ
LinkedIn - linkedin.com/company/function-point-productivity-software
Facebook - facebook.com/functionpoint
Instagram - instagram.com/functionpoint
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 1, 2021 • 46min
Sonia Carreno (IAB Canada) - Canada Post Special
On this episode of Marketing News Canada, Darian Kovacs interviews Sonia Carreno, President of the Interactive Advertising Bureau of Canada
Sonia chats with us about the supporting Canadian news, looking for trends that are going to impact the ecosystem and the untapped potential of podcast monetization.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Sonia Carreno:
Website - https://www.iabcanada.com/
LinkedIn - https://www.linkedin.com/in/soniacarreno/
Twitter - https://twitter.com/passagec
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 26, 2021 • 53min
POCAM (People of Colour in Advertising & Marketing) - Special Episode
On this special episode of Marketing News Canada, we were graciously permitted to share a recent conversation that POCAM hosted around the experience and perspectives of BIPOC individuals in the marketing and advertising community.
Download the presentation
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow POCAM:
Website - wearepocam.ca
Instagram - instagram.com/wearepocam
Twitter - twitter.com/wearepocam
LinkedIn - linkedin.com/company/we-are-pocam
Facebook - facebook.com/wearepocam
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 25, 2021 • 1h 3min
Scott and Alison Stratten (UnMarketing)
On this episode of Marketing News Canada, Darian Kovacs interviews Scott and Alison Stratten of UnMarketing.
Scott and Alison chat with us about how they met, writing their book and much more.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Scott Stratten:
Website - https://unmarketing.com/
Twitter - https://twitter.com/unmarketing
LinkedIn - https://ca.linkedin.com/in/unmarketing
Follow Alison Stratten:
LinkedIn - https://ca.linkedin.com/in/alison-stratten
Instagram - https://www.instagram.com/alisonrobin/
Twitter - https://twitter.com/unalison
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 22, 2021 • 33min
Mitch Joel (Six Pixels of Separation)
On this episode of Marketing News Canada, Darian Kovacs interviews Mitch Joel from Six Pixels of Separation.
Mitch chats with us about how he started his blog and podcast 'Six Pixels of Separation' in the early 2000s, writing his first book with the same name and how streamers and YouTubers are able to build a compelling brand.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Mitch Joel:
Website - https://www.mitchjoel.com/
Twitter - https://twitter.com/mitchjoel
LinkedIn - https://ca.linkedin.com/in/mitchjoel
Facebook - https://www.facebook.com/MitchJoel/
Six Pixels Group - https://www.sixpixels.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 18, 2021 • 39min
Ricky Ray Butler (Branded Entertainment Network)
On this episode of Marketing News Canada, Darian Kovacs interviews Ricky Ray Butler, CEO at Branded Entertainment Network.
Ricky chats with us about the role art plays in understanding culture, how YouTubers are taking up a share of the fashion marketplace and how we are seeing a decentralization of content like never before.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Ricky Ray Butler:
Twitter - https://twitter.com/rickyraybutler?lang=en
LinkedIn - https://www.linkedin.com/in/rickyraybutler/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 15, 2021 • 47min
Mark Pollard (Mighty Jungle)
On this episode of Marketing News Canada, Darian Kovacs interviews Mark Pollard, Strategy CEO at Mighty Jungle.
Mark chats with us about his podcast Sweathead, the creation of novel ideas and a glimpse into the darker side of being creative.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Mark Pollard:
Website - https://www.markpollard.net/
LinkedIn - https://www.linkedin.com/in/markpollardstrategist/
Podcast - https://www.markpollard.net/sweathead-podcast/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


