DAM Right

Host Chris Lacinak is joined by Bertram Lyons, Co-Founder and CEO of Medex Forensics, to unravel the complexities of content authenticity. This is a topic that touches every organization, from Fortune 500 to museums, and government to human rights. This episode offers listeners a look into this vital topic, equipped with Lyons' expert insights and involvement with the latest developments in the field.We discuss why content authenticity matters, why the problem has become an urgent one to address, what's so tricky about it, and what you can do about it today.We touch on the Content Authenticity Initiative (CAI) and the C2PA schema, initiatives aimed at embedding provenance data into digital content to enable verifiable authenticity. It's an essential listen that will help anyone who owns, manages, or creates digital assets navigate the complexities of content authenticity. We delve into the significance of these efforts for the Digital Asset Management (DAM) ecosystem and the broader implications for protecting and verifying digital assets across industries. Guest Name(s):Bertram LyonsGuest Bio(s):Bertram is the Co-Founder and CEO of the forensics technology company, Medex Forensics and he is a co-author of a patent behind one of the core technologies in the Medex platform. Before founding Medex, Bert served as a Managing Director at digital asset management consulting firm, AVP and as a digital archivist for the American Folklife Center at the Library of Congress. Bert's clients include the FBI, Smithsonian, Library of Congress, HBO, Paramount Pictures, University of Kentucky, Indiana University, and Facebook.Bert speaks and writes as an expert on the topic of content authenticity frequently and is engaged in the Content Authenticity Initiative and the C2PA working group. He is also an Associate Member of the American Academy of Forensic Sciences (AAFS) and an active member of the Scientific Working Group on Digital Evidence (SWGDE). He has received certification from the Academy of Certified Archivists and is a graduate of the Archives Leadership Institute. He holds an MA in museum studies with a focus in American studies and archival theory from the University of Kansas.Connect with Bert at https://www.linkedin.com/in/bertramlyons/Topics discussed in the episode:Introduction to the topic of content authenticityBertram Lyons introduction and backgroundThe increased urgency to the content authenticity challenge todayConsidering "doctored" content and content generated by AI and other synthetic meansThe limits of technological solutions in identifying fakes and forgeriesOrganizations and initiatives addressing content authenticityContent Authenticity Initiative and C2PAWhy content authenticity matters for digital asset managementCurrent state of content authenticity within DAMContent authenticity within the context of human rights and journalismResources mentioned in this episode:Best of My Love - The EmotionsThe DAM Right SoundtrackScientific Working Group on Digital EvidenceAmerican Academy of Forensic SciencesLomax Digital ArchiveAmerican Folklife Center at the Library of CongressContent Authenticity InitiativeCoalition for Content Provenance and AuthenticityMedex ForensicsEpisode transcript:🆓 Download the DAM Strategy Canvas & other free resources from the best DAM consultants in the business at https://weareavp.com/free-resources⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places we are at Listen to DAM Right .🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinakLicense info:Music from Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/the-gentlemanLicense code: 3ANTPXRSIL9PFQJ3

Get an exclusive walkthrough of Henry Stewart DAM LA. We're bringing the conference's most compelling discussions right to your ears on topics including AI and generative AI, machine learning, automation, rights management, content authenticity, personalization, and more. Straight from the mouths of practitioners, executives, and technology providers hear what the challenges and opportunities in DAM are right now. Get inspired, have a few laughs, and engage in the shared experiences and solutions within the DAM community.Listen in to:Hear attendees on the floor talk about their interests, challenges, and goals for attending the conference.Compare and contrast the responses of 7 premier DAM platform providers as they all answer the same set of questions.Familiarize yourself with some of the technology providers in the room that complement and integrate with DAM platforms.Sample the always fun Stump the Consultant session. Get my conference recap and takeaways.Find out who you are most musically compatible with.Guest Name(s):Christine Le Couilliard - Henry Stewart EventsAmy Rudersdorf - AVPMatt Kuruvilla - FADELYonah Levenson - Rutgers DAM Certificate ProgramPhil Seibel - AldisNina Damavandi - University of Southern CaliforniaBilly Hinshaw - BISSEL HomecareLeslie Eames - Maryland Center for History and CultureEmily Somach - National Geographic SocietyChristina Aguilera - Crunchyroll | Woemen in Technology Hollywood Foundation | EnoughChristopher Morgan-Wilson - Orange LogicShannon DeLoach - CenshareMelanie Chalupa - FrontifyJohn Bateman - TenovosBrian Kavanaugh - BynderBróna O’Connor - MediaValetJake Athey - AcquiaReinhard Holzner - Smint.ioDavid Sultan - OneTegEric Wengrowski - Steg.aiKara Van Malssen - AVPTopics discussed in the episode:IntroductionTrends in Henry Stewart DAM programming in 2024What are attendees most excited about/interested in at the conferenceThe evolution of Henry Stewart DAM conferences since their launch Overview and differentiators of DAM platform providersDAM platform providers' non-AI focus on roadmapsDAM platform providers' AI PrioritiesOverview of DAM platform adjacent provider offeringsLast song added to your favorites playlistDAM 5.0AI taggingAI quick winsHenry Stewart DAM LA wrapResources mentioned in this episode:The DAM Right Podcast Soundtrack - This playlist contains the most recent favorited songs of guests on the DAM Right podcast along with other songs that are mentioned on the podcast.Steg.AIOneTegSmint.ioAcquiaMediaValetBynderTenovosFrontifyCenshareOrange LogicEnoughWomen in Technology HollywoodRutgers DAM Certificate ProgramAVP | Digital Asset Management ConsultingHenry Stewart DAM LA 2024 Page🗣️ We want your feedback! Tell us what topics you want to hear about, people you want to see interviewed, and events you'd like to have covered. Send your feedback to damright@weareavp.com.⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places we are at Listen to DAM Right .🆓 Download the DAM Strategy Guide, Canvas & other free resources at https://weareavp.com/free-resources🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinakLicense InfoMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/andrey-rossi/bring-the-funLicense code: WJVE4EZQMRCRFI7Xhttps://uppbeat.io/t/hey-pluto/the-gentlemanLicense code: FCZATJ1ONY2SKBR2

In the debut episode of "DAM Right: Winning at Digital Asset Management," Chris Lacinak of AVP explores DAM strategy's essence with expert Kara Van Malssen. They debunk common strategy myths, emphasizing that strategy is about actionable plans, not just goals or problems. The discussion introduces the DAM Strategy Canvas, a tool designed by Van Malssen to help organizations articulate and execute their DAM strategies effectively.The conversation covers the risks of lacking a clear strategy, such as resource misallocation and misalignment with business objectives. Through the DAM Strategy Canvas, listeners gain a practical approach to developing a focused, actionable DAM strategy that aligns with organizational goals.This episode is a concise guide for DAM professionals and business leaders alike, offering expert insights and tools for enhancing digital asset management practices. Whether aiming to refine your strategy or optimize digital asset operations, this episode provides valuable strategies and thought leadership in DAM.Guest Name(s):Kara Van MalssenGuest Bio(s):Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.Connect with Kara at https://www.linkedin.com/in/kvanmalssen/Topics discussed in the episode:Introduction to the topic of DAM Strategy.Introduction of Kara Van Malssen, her background, and contributions to the field of digital asset management.Introduction of the DAM Strategy Canvas and its purpose as a strategic planning tool.The importance of aligning DAM strategy with organizational goals and objectives.Overview of the components included in the DAM Strategy Canvas.The rationale behind the creation of the DAM Strategy Canvas.The relationship between DAM strategy and implementation timelines.Recommendations on forming a DAM strategy team and stakeholder engagement.The optimal operational models for DAM based on organizational size and structure.How the DAM Operational Model complements the DAM Strategy Canvas.The impact of deployment time on user satisfaction with DAM solutions.Advice for listeners interested in applying the DAM Strategy Canvas to their organizations.Resources mentioned in this episode:Richard Rumelt - Good Strategy/Bad Strategy: The Difference and Why it MattersDAM Operational ModelThe Isley BrothersKandy by Fever RayStrategyzer Business Model CanvasDAM Strategy CanvasNYU Moving Image Archiving and Preservation ProgramEngage:🆓 Download the DAM Strategy Canvas & other free resources at https://weareavp.com/free-resources⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places we are at Listen to DAM Right .🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak🔎 Find a fully searchable synchronized transcript on the Aviary Platform at https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/transcriptMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/the-gentlemanLicense code: FCZATJ1ONY2SKBR2

👋 Welcome to DAM Right: Winning at Digital Asset Management! Join Chris Lacinak, Founder and CEO at AVP (weareavp.com) as he connects the dots between the intricate work that takes place in the trenches of DAM practice and the results, meaning, and impact that it delivers.🫵 Whether you're managing digital assets day in and day out, or you're leading the charge with strategic planning at the helm, this podcast is your bi-monthly rendezvous with inspiration, innovation, and insights.🗓️ Starting March 14th, find Chris and a lineup of experts and thought leaders on the 2nd and 4th Thursday of every month as they explore how digital asset management effectively touches every corner of our lives and world. Episodes will include interviews, industry news, ask me anythings, and tech spotlights.🔎 Finding us couldn't be easier. DAM Right is available in audio and video for free on all major podcast platforms, including Apple Podcasts, Spotify, YouTube, Aviary (aviaryplatform.com) and wherever else podcasts are found. Visit DAM-Right.com to see the full list of places you can find DAM Right, hit subscribe or follow, and dive into the world of DAM like never before. 👥 FOLLOW: https://linkedin.com/in/clacinak💯 FREE DAM RESOURCES: https://weareavp.com/free-resources▶️ SYNCHRONIZED SEARCHABLE TRANSCRIPT: https://damright.aviaryplatform.com