The Critical Role of Content Authenticity in DAM

Host Chris Lacinak is joined by Bertram Lyons, Co-Founder and CEO of Medex Forensics, to unravel the complexities of content authenticity. This is a topic that touches every organization, from Fortune 500 to museums, and government to human rights. This episode offers listeners a look into this vital topic, equipped with Lyons' expert insights and involvement with the latest developments in the field.

We discuss why content authenticity matters, why the problem has become an urgent one to address, what's so tricky about it, and what you can do about it today.

We touch on the Content Authenticity Initiative (CAI) and the C2PA schema, initiatives aimed at embedding provenance data into digital content to enable verifiable authenticity.

It's an essential listen that will help anyone who owns, manages, or creates digital assets navigate the complexities of content authenticity. We delve into the significance of these efforts for the Digital Asset Management (DAM) ecosystem and the broader implications for protecting and verifying digital assets across industries.

Guest Name(s):

Bertram Lyons

Guest Bio(s):

Bertram is the Co-Founder and CEO of the forensics technology company, Medex Forensics and he is a co-author of a patent behind one of the core technologies in the Medex platform. Before founding Medex, Bert served as a Managing Director at digital asset management consulting firm, AVP and as a digital archivist for the American Folklife Center at the Library of Congress. Bert's clients include the FBI, Smithsonian, Library of Congress, HBO, Paramount Pictures, University of Kentucky, Indiana University, and Facebook.

Bert speaks and writes as an expert on the topic of content authenticity frequently and is engaged in the Content Authenticity Initiative and the C2PA working group. He is also an Associate Member of the American Academy of Forensic Sciences (AAFS) and an active member of the Scientific Working Group on Digital Evidence (SWGDE). He has received certification from the Academy of Certified Archivists and is a graduate of the Archives Leadership Institute. He holds an MA in museum studies with a focus in American studies and archival theory from the University of Kansas.

Connect with Bert at https://www.linkedin.com/in/bertramlyons/

Topics discussed in the episode:

• Introduction to the topic of content authenticity
• Bertram Lyons introduction and background
• The increased urgency to the content authenticity challenge today
• Considering "doctored" content and content generated by AI and other synthetic means
• The limits of technological solutions in identifying fakes and forgeries
• Organizations and initiatives addressing content authenticity
• Content Authenticity Initiative and C2PA
• Why content authenticity matters for digital asset management
• Current state of content authenticity within DAM
• Content authenticity within the context of human rights and journalism

Resources mentioned in this episode:

• Best of My Love - The Emotions
• The DAM Right Soundtrack
• Scientific Working Group on Digital Evidence
• American Academy of Forensic Sciences
• Lomax Digital Archive
• American Folklife Center at the Library of Congress
• Content Authenticity Initiative
• Coalition for Content Provenance and Authenticity
• Medex Forensics

Episode transcript:

🆓 Download the DAM Strategy Canvas & other free resources from the best DAM consultants in the business at https://weareavp.com/free-resources

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🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

License info:

Music from Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/the-gentleman

License code: 3ANTPXRSIL9PFQJ3