

Craft Beer Professionals
Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Episodes
Mentioned books

Oct 25, 2023 • 50min
Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry
Modern consumers want more choices in more places for the right occasions. Producing new segments to reach more consumers and leveraging data and technology to make it happen is the way of the modern beverage producer. Join in on this session to hear from a panel of multi-segment producers about keys to future-proofing your business. They’ll cover everything from market challenges to breaking into new segments and leave you asking the question: What can I do to become a multi-segment producer? And if I am one already, how can I do it better?
Learning Objectives:
Understand why producers are shifting toward a multi-segment approach
Hear from industry leading craft producers on how they broke into MSP
Zoom in on technology that modern producers use to support their product segments and new endeavors from amker to market
Learn how multi-segment production, data, and technology future-proof your business from maker to market to meet consumers where they are in an ever-changing marketplace
Featuring:
Garth Beyer (Encompass Technologies)
Jamie MacLean (Sleeping Giant Brewing)
Mike Denmon (Coronado Brewing)
Sam Green (Untitled Art, Octopi Brewing)
Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Oct 21, 2023 • 28min
Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox
Join us for “Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox,” where we will explore the differences between can carrier options, their impact on the environment, quality, cost, and more. In this engaging session, we will dive into the following topics:
Overview of Can Carrier Options & Key Considerations: We'll take an in-depth look at the various options available in the market today. From traditional plastic to paper and plant-based alternatives, we will examine the pros and cons of each, helping you make informed choices for your brand's multipack packaging.
What’s Next - Biodegradable Plastic Carriers: With recycling challenges and limitations across the U.S., biodegradable can carriers are a new option that doesn’t require any recycling infrastructure. We'll delve into the benefits they offer, including reduced environmental impact and their role in mitigating plastic pollution.
Join us for this informative webinar to unravel the complexities of multipack carriers and discover sustainable packaging solutions that meet both your brand's needs and environmental aspirations. Take advantage of this opportunity to learn both sides of the plastic paradox in order to make informed choices that benefit your business and the planet. Register today and be part of the sustainability revolution in packaging.
Dennis Kuta is the Vice President of Sales at Roberts PolyPro, a leading provider of plastic bottle, can, box handles, and application systems. Dennis was the President of Grip-Pak Inc. before it was acquired by ProMach and merged with Roberts PolyPro. He has over 30 years of experience in the plastics industry and a vast knowledge of plastic material production and processes.
Roberts PolyPro prioritizes cost savings, sustainability, and exceptional customer service, providing innovations that meet the challenges of today’s marketplace for multipacking and carrying with can handles, bottle handles, and applicators. As part of the ProMach Bottling & Capping business line, Roberts PolyPro helps packaging customers protect and grow the reputation and trust of their consumers.
It’s easy to go green with multipack solutions from Roberts PolyPro. Each product is innovatively designed with sustainability front of mind. Trust Roberts PolyPro for reliable, eco-friendly, and efficient handle solutions.
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Oct 18, 2023 • 55min
Getting More Butts in Seats & Beer in The Fridge
Marketing for Breweries has taken so many forms it's hard to even know what to do anymore. It's more than just a punch on a punch card, a scan of a QR code or some arbitrary point system. Loyalty is creating an experience that makes your customer tell their friends about the incredible experience they had at your brewery.
We are covering three key areas to help you get the most out of the customers you have, attract new beer drinkers and do it all without a headache or time suck for you and your staff.
How do you reach your Customers Digitally? How can you do it where everyone wins?
Attracting new guests with a rock solid Fist Time Guest Program.
Executing Digital Mug Clubs, Online Promotions, Dynamic Loyalty Programs and Tracking Success.
Using Mobile app technology we build direct lines of communication to your customers phone. Send specials, upgrades, updates, online ordering, loyalty, reservations, events, photo messages, basically anything that you want to use to keep your brewery top of mind. Our software helps automate a large portion of the communications to your customers so you don't have to spend time doing it every day. Using digital engagement tools we make it easy to pursue new ideas and connect with more customers.
Rob Frost & Dan Holen have been in the service industry (or serving it) for over 20 years and and bring unique perspective with cutting edge tech to solve the age old problem of how to grow your Brewery, in an increasingly digital world.
CBP members enjoy their first 2 months of Boelter Blue for free.
Sign up at https://boelter.com/brewery-app
This is a savings of $1,000 savings and just $99/mo after the trial
Fill out the form at Boelter.com/brewery-app
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Oct 14, 2023 • 55min
What's Going on in RI Beer?
In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state.
Next up: Rhode Island.
This conversation features:
Nils Weldy - Executive Director, Rhode Island Brewers Guild
Matt Gray – President, Ragged Island Brewing Company; President, RIBG
Josh Kaufman (VG) – Director of Finance, Proclamation Ale Company; Marketing Chair, RIBG
Luke Gerweck – Brewer, Tilted Barn Brewery; Technical Chair, RIBG
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Oct 11, 2023 • 1h 7min
Creating Mutually Beneficial Partnerships with Food Trucks
Breweries have a love/hate relationship with food trucks. Many rely on them to provide a food option for their guests, and to create a more well-rounded taproom experience. However, as seen from countless threads in Craft Beer Professionals, the stress and frustration caused from food trucks often dampens the relationship. In this session, we will hear from brewery owners and managers on strategies that can help create mutually beneficial interactions, resulting in a better taproom experience for both businesses and guests.
This conversations features:
Jackie Tancredi (Brewlogix)
Kat Schermerhorn (Jackalope Brewing Company)
Kathie Hilbert-Hickey (Streetside Brewery)
Victoria Howell (MoMac Brewing Company)
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Oct 7, 2023 • 22min
Community Funding: A New Way to Fund Your Brewery
In the current economic climate, banks are lending to small businesses less and less. Now, businesses can skip the bank and raise money from their customers, fans, and community. Learn more about different options for finding funding for your business, and why community funding is the way to go!
Banks aren't your only option. Join Honeycomb Credit, a platform for growing local businesses to borrow money from everyday investors, as they take you through the different options that breweries have for funding their next projects.
Join us in-person for CBP Connects
Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Oct 4, 2023 • 1h 3min
Breweries in Tourist Destinations
Beaches, big cities, and ski resorts. Such destinations have a built-in allure that is a driver for tourism. In this conversation, we will hear from several breweries that operate in tourist markets and learn how they have found their niche. We will discuss the unique challenges they face and how they've been able to truly stand out in an area already seen as a destination.
This conversations features:
KD Hill (Barrow Brewing)
Emily and Lee Holyoak (Side Hustle Brewing)
Nicole Smith (South Lake Brewing Company)
Tom Williams (St. Pete Brewing Company)
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Sep 30, 2023 • 1h
Sell More Brewery Merch: Strategies to Increase Swag Sales
Join us for an engaging and insightful panel conversation that delves into the world of brewery merchandise and explores innovative strategies to amplify swag sales. In an era where craft breweries are not only known for their exceptional brews but also their unique brand identities, the importance of effective merchandise sales cannot be overstated. This panel brings together industry experts, marketing mavens, and merchandising gurus who have mastered the art of turning brewery merchandise into must-have items for enthusiasts and casual consumers alike.
This conversations features:
Andy Gehl (Third Space Brewing)
Lance Taylor (Boelter)
Maria Fields (Rhinegeist)
Rodney Campbell (Cask Branding)
Tom Paynter (No Label Brewing Company)
Join us in-person for CBP ConnectsHalf workshop, half networkingCharleston, SC | December 4-6, 2023Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Sep 27, 2023 • 45min
What's Going on in NC Beer?
In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state.
Next up: North Carolina.
This conversation features:
Les Stewart - Co-Owner, Trophy Brewing; Vice President, NC Craft Brewers Guild
Lisa Parker - Executive Director, NC Craft Brewers Guild
Lynn Auclair - Co-Owner, Deep River Brewing; Board Member, NC Craft Brewers Guild
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Sep 23, 2023 • 1h 7min
Crafting Profitability: Unveiling Dru Bru's Scorecard Success Story
Join us for an illuminating journey into the heart of brewery profitability with a twist – a real success story straight from the world of craft beer. In this dynamic webinar, we're thrilled to have Dru Ernst, the visionary owner of Dru Bru, sharing his unique experience on how the power of Brewery Scorecards transformed the way he tracks performance.
Discover how Dru Bru cracked the code to true profitability by breaking free from tedious financial reviews and tapping into the true potential of their data. With A-Bay Engineers by their side, they crafted a streamlined approach that seamlessly integrates financial, production, and wholesale data in real time, empowering them to make instant, informed choices that impact their bottom line.
Get ready to dive deep into Dru's remarkable journey, learn from his firsthand account of collaboration with industry experts, and uncover how Scorecards became the compass that led Dru Bru to a 50% reduction in budgeting time and 14 days of saved work annually.
If you've ever wondered about the untapped potential of your brewery's financial data, this is your chance to unlock insights that can elevate your business to new heights. From tangible takeaways on annual budgeting to actionable tips on fostering real-time financial transparency, this webinar promises to be an eye-opening experience for every craft beer professional looking to navigate their brewery's financial landscape with confidence.
Don't miss the opportunity to learn, connect, and thrive alongside Dru Bru and A-Bay Engineers. Secure your spot today and take the first step towards crafting your brewery's success story.
Dru Ernst is the Co-Owner and President of Dru Bru, a distinguished Brewery and Taproom nestled in Snoqualmie Pass and Cle Elum, WA. Since 2014, Dru Bru has been crafting award-winning German-style beers, housemade sodas, and ciders, creating a beloved haven for mountain dwellers, outdoor enthusiasts, and beverage aficionados. With family-friendly taproom locations, Dru Bru celebrates the spirit of togetherness and the joys of Mountain Made creations.
Jamie Schild is a sustainability enthusiast and Civil Engineer by trade, Jamie founded A-Bay Engineers in 2020. His passion lies in marrying sustainability and profitability. Guided by the belief in people and their innate capacity for good, he's driven to minimize the environmental footprint of breweries while maximizing economic efficiency. A-Bay's pioneering scorecards bolster resourceful operations, aligning with Jamie's vision of holistic sustainability.
Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/


