

Business Casual
Matt Giovanisci
Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.
Episodes
Mentioned books

Mar 25, 2025 • 30min
This Podcast Is Failing to Grow (And That's Fine)
Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?

11 snips
Mar 24, 2025 • 40min
My Social Media Experiment Update
Daily content posting across social media platforms reveals intriguing performance insights. Strategies for boosting engagement are discussed, focusing on audience understanding and content diversity. The speaker reflects on their personal journey with social media, highlighting direct engagement and effective strategies. Persistence is emphasized as a key ingredient for success, making the world of social media a vibrant testing ground for growth and learning.

Mar 21, 2025 • 23min
Should I Create "Slop" Content?
These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged as opposed to getting new eyeballs into your ecosystem.

Mar 20, 2025 • 29min
I Officially Stopped Selling White Labeled Products
Yup. Here's what happened and what I would have done differently.

Mar 19, 2025 • 42min
How to Write Copy When You Suck At It (A Complete Guide)
This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.

Mar 18, 2025 • 46min
I Created 301 Reels and Here’s What I Learned
Explore the journey of creating 301 short-form videos and the lessons learned along the way. Discover insights on balancing time investment with brand impact. The speaker shares strategies like using templates, hiring assistance, and leveraging AI to boost productivity. Plus, a reflection on social media engagement and what they'd do differently in the future makes for a fascinating discussion.

Mar 17, 2025 • 46min
Promote In Public, Sell In Secret
I hope the title speaks for itself. But if not, it's about selling via email.

Mar 14, 2025 • 28min
My SOP for Selling Self-Published Books
Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replacements, digital copies, etc.).

Mar 13, 2025 • 32min
How Staying Top Of Mind is Growing My Business (And Life)
This is my new marketing strategy. It's dead simple. But it's hard to pull off. Here's my process...

Mar 12, 2025 • 28min
The Importance of Originality and Developing Taste
Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pursuing originality worth the investment?


